Hybrid Bike

vation that serves your needs

HNSB BBA College of

Presented by:2.Tushar Biyani 3.Kuldeep Joshi 4.Kavita

NATURE OF THE PRODUCT

Be Smart A newly manufactured Hybrid bike with new and advanced features. “ TWINS-hybrid bike” “Feel two power- H-Fuel & Battery…!”

PRODUCT- 4th Generation Twins Bike ( Fuel & Electric) Light Weight Design

Mp3/fm

W=90 kg

H-Fuel Tank W=5Lt. Operation Cost

Over-all Performance 20 %up in Battery life 50% up in Mileage

Life-time Average 47 Rs. per 750km

Fast Charging

15min for 30 km

Advanced Battery 36,000km. life-time usage

Environmental Effect Zero exhaust emission

EXTRA FEATURE  Two way Source 1. Battery 2. H-Fuel  L.E.D(Light Emitting Diodes) Lamps & Digital Display  Alloy Wheel  Tube less Tyre  Average*

1 Lt. Per 130 Km. with H-Fuel 15 min. for 30km. With Battery Charge (* In Standard condition)

Feature Continued  Suspension

- Telescopic suspension in front wheel - SNS (Spring in Spring) suspension rear wheel  in Storage space 6 lt. capacity

New-Product Development Process

PRODUCT LIFE-CYCLE

MARKETING STRATEGY

OBJECTIVES 1. Reduction of environmental impacts to uphold the quality of life 2. Development of alternative energy technologies to promote renewable applications 3. energy Development of energy efficient products to increase energy utilization 4. efficiency Establishment of technical capacity to support domestic industrial necessity 5. Creativity with fulfillment of expectation of customers

OBJECTIVES CONTIUNED 1. Delivering best in quality & quantity which penetrates through out the market. 7. Contribute a part towards social responsibility through assembling ECOFriendly Auto Mobile with customer. 8. Maximize the benefits that a customers can render by purchasing “TWINS-BIKE”.

PRICE The Twins Engine and other technologies have been Transferred from Foreign Dealers. Therefore, the Market Price of 70000/- Rs. But due to Govt. Subsidy it will be reduced to

arket- Penetration Pricing Strategy:HIGHER LOWER Premium HIGHER Strategy Overchargin LOWER g Strategy

Good-Value Strategy Economy Strategy

PLACE The Primary introduction of Hybrid Bikes are to be done at following areas…………

 Ahmedabad  Bhuj  Rajkot  Jamnagar  Surat  Bharuch  Vadodara  Mehsana  Bhavnagar  Gandhinagar

PROMOTION For the Promotion Of Our Product, We have planned the following Strategies: 1.

Advertisement:-Print & Broad Cast Ads. - Broshures & Booklets - Posters & Leaflets - POP Displays - Hoardings

1.

Sales & Promotion - Fair Shows - Exhibitions - Demonstration

MARKETING MIX Marketing Mix

PRODUCT PLACE • Quality • Chanel Target Market • Design • • Feature Coverag • Brand Name e • Services • • Warranties Location PRICE PROMOTION • • Least Price • Sales Promotion Transpor • Discount • Advertisement t • Allowances • Sales force • Credit Terms

SEGMENTATION

COMPETITORS In initial stage, we don’t have direct competitors who can compete us because there is no player. But indirect competitors which are as follow,

SUPPLIER Industrial Technology Research Institute- Japan  Machine Technology Service Bombay Parth Industries- Himatnagar

DISTRIBUTION CHANNEL

re is One Level Channel of Distributi

H-Fuel & Battery Power System Fuel

Reformate Generator • HTS • LTS • Selective Oxidizer • Air Preheated • Reformate Humidifier • Water Separators • Heat Exchanger • Process Water Reservoir • Sensors and Control • Sensors and Control Valves

H2

Battery

Fuel Processor Fuel Cell Stack

H T S

L T S

Pr Ox

AC

(Air, Fuel, Thermal, Water Management)

Control & Electrical System

Industrial Technology Research InstituteJapan

AC

Control & Electrical Subsystem • Control Board • Start-up Battery • Inverter • Thermal Management • Water Management • Gauge • Sensor

Fuel Cell Subsystem • Fuel Cell Stack • Stack Hardware • Fuel Cell Heat Exchanger • Compressor/Expander • Anode Tailgas Burner • Sensors and Control Valves

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