Hybrid

B.A. (Hons) Visual Communication

Module: Investigation & Practice I Module Code: 202-860-05 (20 credits) Lecturer/s: Katherine Szeto + Marta Kusztra

Cross-Site Project Brief: Introduction:

Hybrid

A hybrid is an offspring of two animals or plants of different species or varieties; it is a thing or a word composed of incongruous elements. All disciplines have structural patterns of thinking that can be borrowed and combined with graphic design disciplines and concepts. What is the hybrid if the indexing system of the street finder of Shanghai / Beijing / Singapore is combined with a novel? What if the editorial content of a newspaper met 48 face-up OMO washing detergent packets? What would happen if typography collided with genetics? What would be the result if chemical formulae combined with poetry? What would occur if grammar met electric circuit diagrams?

Learning Outcomes:

Brief:

A6

Comprehend and analyse a range of examples of visual communication that reflect a variety of sources and applications.

D1

Apply a higher level of independence in resolving a design problem.

D4

Resolve creative, technical and structural constraints in relation to design process.

The purpose of this module is to consolidate, reinforce and develop your knowledge, skills and understanding of your chosen specialist area of Visual Communication. You are required to prepare a proposal that outlines your hybrid and your means of investigating and exploring this hybrid. You should select an area of graphic design that you are interested in, for example, signage, packaging design, editorial, typography, identity systems, display graphics or corporate identity. You are then required to construct a hybrid that combines with this area of graphic design.

The emphasis of your investigation should be on exploring different patterns of structural thinking. Work Required:

A proposal that reflects the hybrid identified All research and investigation material into your hybrid Creation of a graphic hybrid/s that demonstrate/s your investigation and concept development

Assessment Strategy:

Documentation of brainstorming and ideas generation Design processes involved in solving visual communication problems Research files Stages of Visual Development through sketchbook/screenshots Final design outcome, which reflects a high standard of finish and functionality

Deadline: 11th

This is a 4 week project with final submission date on October

Project Weighting within the Module:

This project is worth 20% of the total Investigation and Practice I module mark.