HP unveils green data center products The new product portfolio can cut storage array power and cooling costs in data centers by 50 percent Avishek Rakshit Tuesday, August 26, 2008 KOLKATA. INDIA: HP has come up with a new product portfolio for green data centers including servers and storage devices empowered by the new 'blade' technology and services for the comprehensive solutions implemented in data centers. The company also has plans to transform the existing ones. The new green storage technology can cut storage array power and cooling costs in data centers by 50 percent. HP's Dynamic Smart Cooling consists of advanced software residing in an intelligent control node to continuously adjust air conditioning settings in a data center, based on real-time air-temperature measurements from a network of sensors deployed on IT racks. Commenting on the new blade technology, Faisal Paul, Country Manager—High Performance Computing and Linux, HP India said, "The small form factor of the new class C blade technology provides better efficiency through ease of management. Its a plug-in device requiring negligible cabling; provides a multi-architectural structure and cuts down the cost of data centers considerably reducing concerns for e-waste." The present data centers can renovate on the technological front into nextgeneration data centers with HP Data Center Transformation solutions, which offers a set of specific integrated solutions that encompass hardware, software and services designed to transform the data center by enabling consolidation, increasing energy, space efficiency, automating processes and enhancing continuity. The recent technology partnership between the Government of Karnataka and HP to power a key e-Procurement initiative has been one of the largest end-to-end eprocurement deployments in the country. Stationed across the Public Works Department, Ports and IWT Department, Sarvasiksha Abhigyan, Karnataka Drug Logistics Warehousing Society, Krishna Bhagya Jala Nigama Ltd and Center for e-Governance, this initiative is one of the most successful public-private partnership implementations in the country recently. The data center solution running totally on HP infrastructure includes the blade servers, SAN storage and enterprise class applications based on open source technology has already resulted in reducing tender processing time of up to 40 percent, making them energy efficient. With the company's main focus concentrated around software optimization, cutting down power costs to a large extent, HP is also focusing on taking over existing government data centers and introducing new one's particularly in Karnataka.
Commenting on the new ventures of HP, Paul said, "We are presently bidding for more projects on e-tendering. Focusing on data centers and PSUs covering nationalized banks, we may introduce over 30 data centers with the blade architecture in another two years." Raising concerns over the futuristic trend in the IT business in India with the given stage of technology, Paul added that the cost of energy is rising in India than ever before as the density of computing is increasing steadily. "The systems nowadays require more energy with need for more power to cool a server. By the end of next year, nearly half of the data centers across the world may become obsolete, due to insufficient power and cooling," he said.