Hezberg’s Two Factor Theory
Gaurang Shroff Bhushan Patil Uzma Shaikh Kamlesh Tirpude Umakant Kesgire
Herzberg’s Two-Factor Theory
Development Of Two Factor Theory
Factor Affecting Job Attributes
Motivation-Hygiene Theory of Motivation • Company policy & administration • Supervision • Interpersonal relations • Working conditions • Salary • Status • Security
Hygiene factors avoid job dissatisfaction
Motivation factors increase job satisfaction • • • • • •
Achievement Achievement recognition Work itself Responsibility Advancement Growth
Two Dimensional View
Role Play
Stages of Two-Factor Theory
How can Managers apply Herzberg’s Theory? Two-stage Process Job Enrichment
Limitations
Sample Size No overall measure of satisfaction Inconsistency Satisfaction and productivity Applicability