Hareshwar.docx

A project submitted to University of Mumbai for partial completion of the degree of Bachelor in commerce (Accounting and Finance)

Under the faculty of commerce By Ms. Hareshawar D. Sonawane Under the guidance of PROF. ASHWINI TAYADE

Vedanta College of Management and technology, Station Road, Vitthalwadi

2018-2019

VEDANTA college of Management & information technology Vithalwadi Railway Station Road, Vithalwadi (W) Ulhasnagar 421003, Ph: 02512705865

CERTIFICATE

This is certify that Ms. Hareshawar D.Sonawane has worked and duly completed her project work for the degree of bachelors in commerce (Accounting and finance) under the faculty of commerce in the subject of Accounting standard and her project entitle “BRAND LOYALTY OF BATA LTD. ” under my supervision. I further certify that the entire work has been done by learner under my guidance and that no part of it has been submitted previously for any degree or diploma of any university. It is her own work and fact reported by her personal finding and investigation.

Name and signature of collage Project Guide: Prof. Ashwini Tayade

Seal of the collage

DECLARATION

I the under design Ms. Hareshawar D.Sonawane hereby declare that the work embodied in this project work titled “BRAND LOYALTY OF BATA LTD. ” forms my own contribution to the research work carried out under the guidance of Harsh sir is a result of own research work and has not been previously submitted to any other university for any other degree/diploma to this or any other University. Whenever reference has been made to previous works of others, it has been clearly indicated as such and included in the bibliography. I, here by further declare that all information of this document has been obtained and presented in accordance with academic rules and ethical conduct.

Name: Hareshawar D. Sonawane Signature:

ACKNOWLEDMENT The support and need to complete this project successfully was not possible without helping hands of knowledgeable people. I take this opportunity to thank all of them played a major role in completing this project. I would like to acknowledge the following as being idealistic channels and fresh dimensions in the complete the project. I would like thank my principle for providing necessary faculties required for completion of this project. I take this opportunity to thank our coordinator Prof. Anish Kalwani for the moral support and guidance. I would like to express my sincere gratitude towards my project guide Prof. Ashwini Tayade whose guidance and care make this project successful. I would like to thank my collage library for having provided various reference books and magazines related to my project. Lastly, I would like to thank each and every person who directly or indirectly helped me in the completing of the project especially my parents and peers who supported me through the project.

INDEX SR

PARTICULARS

NO. 1.

Introduction

2.

Profile of company

3.

Role of brand awareness and brand loyalty of Bata ltd.

4.

Research methodology

5.

Data interpretation

6.

Findings and Suggestions

7.

Appendices

8.

Bibliography

PAGE NO.