Group 2 Presentation Udi

Group 2

Jane, Jeppe, Jesper, Mia

Structure User interaction and ICT ICT and user involvement User involvement on Java.net 4

min

NPD process in networks Theory NPD in networks Case: The development of the new Volvo C70 13 min

Balancing exploitation & exploration Theory: Ambidexterity Case: B&O and competitor Löwe 13 min

User interaction & ICT

Moderated part Added user involvement Case java.net

ICT and user involvement Relationship requirements






Mutual trust

Company ICT readiness









strategic emphasis

Information analytical capability

ICT competence

Mutual commitment




User involvement

Mutual information exchange

Java.net

i g

NPD in networks

Why use networks? Ressource problems Shared learning Collective risk taking Intersection of different knowledge sets

network perspectives

Social

Groups (regional/business) Commmunities of experts

Actor

Portfolios of strategic alliances

General

Diffusion and commercialization of innvoations

Networks moblized for a specific innovation

Discrete

Network focus

Innovation focus

trust social exchange shared knowledge

Exchange of information Open OPEN

networks open or closed ? Different situations call for different networks.

Overview of case Networking with: Pininfarina ”open air system” Dynaudio / Alphine B&O

Cross level networks

Balancing exploration & exploitation AMBIXDERITY

Information approach

Information collection

Information analysis

Information competence

The product life cycle

Lengthy phases leading to an unbalanced information approach.

True exploration = Co-evolve

Innovation

Radical

Bounded exploration

Co-evolve

Zone 2

Zone 4

Exploit

Reframing

Zone1

Zone 3

Incremental Established frame

New frame

Environmental complexity

Ambidexterity Focus on the employees

8

Focus on the organization

d f r

0

t

Two approaches came up in the litterature.

Major drop in stock price New CEO Competitor is doing well

Broad assortment Focusing on changing the game Slow NPD process The balance in the information approach is off

Technology platform Focusing their product portfolio

IcePower A one hit wonder or the general way to go?

focusing on their core competences leading premium flat screen TV provider

green/ solar powered ? stereo sound

multimedia connected interactive with other devices

colour TVs

mega size???

high resolution

flat panel display

TV invention

cathode ray tube

flat panel invention

beamer invention

beamer

Thank you.