Giles Kelly Resume

kg education UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL May 2009 • Summa cum Laude • GPA: 3.98 Double Major: Psychology; Journalism and Mass Communication, Public Relations concentration STUDY ABROAD [7.07] Toured the United Kingdom for a week before studying in Florence, Italy KENAN-FLAGLER BUSINESS SCHOOL Business Essentials Program: coursework in accounting, business theory and marketing

honors & memberships PHI BETA KAPPA 2008 NORVAL NEIL LUXON PRIZE FOR SCHOLARSHIP Awarded to the journalism major with the highest GPA in the senior class 2008 JOHN W. HARDEN SCHOLARSHIP 2008 UNC-CH CHANCELLOR’S AWARD Abernethy Prize for Student Publication Work PSI CHI, KAPPA TAU ALPHA National psychology and journalism honor societies DEAN’S LIST All semesters PUBLIC RELATIONS STUDENT SOCIETY OF AMERICA

skills Social media, including Facebook, Twitter and blogs • Adobe Creative Suite • Microsoft Office • Customer Relationship Management and VoIP teleconference/webinar software, including SugarCRM and GoToMeeting • Email marketing software, including iContact • Basic HTML • Associated Press style • Knowledge of print production process • Experience with digital photography and advertising production • Spanish written and verbal proficiency • Cross-platform experience (Mac and PC)

twitter.com/kellygiles durham, north carolina 27713

kelly giles • [email protected] • 336.971.8449

I’m happiest when I can blend my passions for strategy, creativity and efficiency to produce high-quality, budget-friendly results.

experience FREELANCE MARKETING CONSULTANT • VARIOUS CLIENTS [3.10-present] Act as product marketing manager for Twitter start-up company, performing competitive analysis, designing user interfaces and creating business logic • Write and edit solution sheets and white papers for multi-million-dollar technology company • Create personal branding strategies, and craft resumes and business correspondence for entry-level and mid-career clients OPTIMALRESUME.COM [5.09-10.11] ASSISTANT DIRECTOR OF SALES & MARKETING [11.10-10.11] Marketed career services software to university student services offices and recruitment/candidate screening software to employers • Provided customized virtual product demonstrations and negotiated contracts • Planned and attended 5+ higher education conferences • Presented lectures on job search trends at UNC-Chapel Hill, Western Governors University and NC Workforce Training Development Center • Managed HR function for sales department, including personnel issues and recruitment ASSISTANT DIRECTOR OF SALES [3.10-11.10] Wrote request for proposal that won $120,000 state workforce contract • Managed team that achieved all-time highest annual sales and increased average deal size by 31% over previous year • Organized three years of sales data to create first-ever monthly sales report and executive dashboard SOCIAL MEDIA STRATEGIST [5.09-3.10] Recruited to develop and manage company’s digital brand • Promoted to sales and marketing management role within one year, after managing all print and online marcom, planning and presenting a series of educational webinars for clients, landing company’s first-ever media placements, and designing comprehensive plans to help clients market the software to end users PUBLISHER, EDITOR • TAR HEELS IN TRANSIT BLOG [2.09-7.09] Landed full-time job and ongoing speaking engagements by publishing and marketing career advice blog • Site earned 1,500+ hits, local news coverage and 30+ Twitter mentions in its first month of operation VARIOUS MARKETING INTERNSHIPS [3.07-12.08] Collaborated with team of five students to create comprehensive media relations plan based on expert-positioning strategy • Created identity design, collateral and first-ever annual report for Durham-based non-profit • Coordinated production of 70+ ads for award-winning relocation guide PRESIDENT, CREATIVE DIRECTOR • BLUE & WHITE MAGAZINE [10.05-12.08] Rose through creative ranks to become first-ever creative director of student-run magazine • Accepted presidency when magazine was in organizational and financial trouble, while continuing to lead team of seven designers • Lobbied UNC-CH Student Congress for $10,000, sold $3,000 in ads and solicited $400 contribution to pull magazine out of debt within three months of taking office • Assembled team of 30 to fill positions in finance, public and internal relations, and development • Partnered with UNC-CH Office of Alumni Affairs to plan inaugural alumni reunion • Ultimately managed 501(c)3 non-profit, 80-person staff and $18,000 budget, while generating sufficient revenue for magazine to print in full color for the first time in its 10-year history

linkedin.com/in/kellygiles [email protected] • 336.971.8449