Gen Y-modif Police
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- Pages: 53
There are no clear boundaries for generations, often they over cross each other, yet…
Generational TEST Do
you have your own web page? (1 point)
Have
you made a web page for someone else? (2 points)
Do
you IM your friends? (1 point)
Do
you text your friends? (2 points)
Do
you watch videos on YouTube? (1 point)
Generational TEST (cont’d) Do
you remix video files from the Internet? (2 points)
Have
you paid for and downloaded music from the Internet? (1 point)
Do
you know where to download free (illegal) music from the Internet? (2 points)
Do Do
you blog for professional reasons? (1 point)
you blog as a way to keep an online diary? (2 points)
Generational TEST (cont’d)
Have you visited MySpace at least five times? (1 point)
Do you communicate with friends on Facebook? (2 points)
Do you use email to communicate with your parents? (1 point)
Did you text to communicate with your parents? (2 points)
Do you take photos with your phone? (1 point)
Results 0-1
point - Baby Boomer
2-6
points - Generation Jones
612
12 points - Generation X or over - Generation Y
…it
is clear that differences exist!
And in order to understand them, you have to know what group they belong to!
What are the Generations?
Gen Jones
Gen Jones (cont’d)
Gen Jones (cont’d)
They fall into 3 main groups: Mainstream, Conservative and Radical.
The Joneses have the highest personal and household income.
Gen Jones views itself as more laterally thinking, creative, energetic and politically active and aware than the generations around it.
Gen Jones (cont’d)
Gen Jones (cont’d)
Gen X
Gen X
Accept diversity
Pragmatic/practical
Adoptive & responsive to change
Selfreliant/individualistic Reject rules/Prefer informal workplace
Mistrust institutions/Cautious in giving trust & loyalty
PC/Use technology
Killer life
Multitask
Friend-not family
Gen X Associate: Music
New Wave and R'n'B styles, giving birth to the Boy Band phenomenon
Alternative Rock (Nine Inch Nails & The Smashing Pumpkins)
Grunge music (Nirvana & Pearl Jam)
The underground hip hop developed into the gangsta rap: East Coast (The Notorious B.I.G. & Puff Daddy) & West Coast (2Pac, Dr. Dre & Snoop Dogg) labels.
Gen X Associate: Movies & Actors
Gen X Associate: Movies & Actors
Gen X Associate: Technology/Media
Libraries still using index cards for looking up books.
Writing letters & corresponding with pen pals.
Mail-by-order books/comics.
Communication via telephone landlines.
The Distinct End of Gen X
The Distinct End of Gen X
The XY Cusp
XY Cusp
Born in the mid-to-late 1970s & early 1980s. Their generational identity is mixed, uncertain, or deviant from X or Y or both, but does not constitute a separate generational group in themselves.
Crossover with Beginning of “True" Generation Y:
Generation Y, The Millenials
Generation Y, The Millenials
Spot Them -self-absorbed, gregarious, multitasking, loud, optimistic, pierced-
Spot Them Blackberry
Email is only the beginning. Gen Y craves connection, and these gadgets are the fix.
Digital
camera,
Spot Them “Hipster
clothes, Jeans, sneakers, hoodie - and a jacket? Behold, the new corporate uniform.” “Yoga
mat, He
Spot Them “Designer
coffee, Half-caf, nonfat, short, tall and sometimes not coffee at all, it's a Gen Y staple.”
Spot Them
“Laptop,
It's how Gen Y does work. Who needs the office when you've got cafes, parks and your own living room?”
”Spot
the Gen Y Big headphones A boom box for the
The Millennial Generation: Up & Coming Raised
at the most child-centric time in our history, displaying a great deal of self-confidence.
Millennials
want a relationship with their
boss. All
Millennials are new to the professional workplace. Therefore, they definitely
The Millennial Generation: Up & Coming Demanding,
Impatient & Bad at Communicating.
Generation
Y workers are dissatisfying, with poor spelling and grammar & no understanding of appropriate corporate behaviours.
Most
employers praised the energy &
Gen Y
Celebrate Diversity
Optimistic/Realistic
Self-Inventive/Value Creativity in their Jobs
Internet/Assume Technology
Multitask/ Fast Paced
Friends = family/Helicopter Parents*
Irrelevance of Institutions
Individualistic & Team Oriented Rewrite the rules
The www 'consumer'-friendly PCs with modern OS & mouse-based point-&-click Graphics in video games, animated movies & TV shows Digital cable/Broadband Internet Cell phones/ MSN
Camera phones/ SMS Social Networking (facebook, MySpace) 3D virtual worlds ( Second Life, Entropia Universe) GPS/Satellite radio/ Online gaming Touch Screens Domestic robots such as Roomba, Scooba, & RoboMower was the first generation
Technology & usage
DVD/MP3 players/ Digital Cameras This generation
to use or witness the following technology
Robotic & Digital
Technology & Usage 97%
own a computer
94%
own a cell phone
76%
use Instant Messaging
15%
of Instant Messenger users are logged on 24 hours a day/7
Technology & Usage 34%
use websites as their primary source of news
28%
own a blog and 44% read blogs
49%
download music using peer-
Technology & Usage 75%
of students have a Facebook account
90%
of college students have a MySpace account and almost all teenagers over the age of 16 have one as well.
Gen Y Associate: Music 2000s
pop is more musically onetracked on rap and rap/R&B.
The
importance of low-cost or free music for Generation Y should not be underestimated.
Gen Y Associate: Movies
Now Attract & Retain “The most demanding generation in history” What is most important to them?
Quality friendships
Feeling they can make a contribution on the job
Now Attract & Retain What entices them to join an organization? 3.
Salary
5.
Friendly casual work environment
7.
Growth & development opportunities
Now Attract & Retain How to position your recruiting to actually reach the Gen Ys? II. Technology & Advertising: 4.
Advertise jobs on multiple online job posting boards local, national, trade related, or all three.
6.
Create a job posting board on your company’s website.
Now Attract & Retain How to position your recruiting to actually reach the Gen Ys? II. The Copy of the Ads is Critical: 4.
Include key words to which Gen Y can relate to
Short & Snappy that gets right to the point of what they will be doing
Now Attract & Retain Ads will need to include statements such as:
Individual contribution
Do it your way
Work / life balance
Opportunity to grow
Family friendly
No rules
Fast paced
State of the art technology.
"They're
so vocal that you can almost take an associate to a meeting with the CEO," says Asher, "because something that comes out of her mouth is going to be actually outside the box, something that none of us have ever thought about."
Gen
Y can thrive when given real responsibility. Mark Meussner, a former Ford manager, remembers one instance when, faced with a serious manufacturing problem and two young engineers begging for the chance to solve it, he took a chance on them. He gave them one more-experienced person as a counsellor, and they made what he estimates was a $25 million
Never
mind that they often need an entire team - and a couple of cheerleaders - to do anything. For some of them the concept "work ethic" needs rethinking. “
In
a conversation with the CFO of a big company in New York, says Tamara Erickson, co-author of the 2006 book "Workforce Crisis," "he said, 'I can't find anyone to hire who's willing to work 60 hours a week. Can you talk to them?‘ She said, 'Why don't I start by talking to you? What they're really telling you is that
This is our Future Workforce! Understand Look
it
at Best Practices to Attract & Retain
it
Still…
We have to continuously ask these questions to increase the chances of Success! How
can I tailor-make reward packages to attract and retain the best Gen Yers in the first place?
How
can I ensure that the work my Gen Yers do will bring out the best in them?
How
can I ensure the Gen Yers in my team step up and show accountability for achieving their goals and objectives?
How
can I ensure the Baby Boomers and Gen
Finally, Gen Z is the Generation succeeding Gen Y with its birth years beginning around 1993 and its ending point may be around the events of 9/11 and the digital revolution.
… Giving Us Roughly 6 Years to Start
Thanks! Questions Please!
Generational TEST Do
you have your own web page? (1 point)
Have
you made a web page for someone else? (2 points)
Do
you IM your friends? (1 point)
Do
you text your friends? (2 points)
Do
you watch videos on YouTube? (1 point)
Generational TEST (cont’d) Do
you remix video files from the Internet? (2 points)
Have
you paid for and downloaded music from the Internet? (1 point)
Do
you know where to download free (illegal) music from the Internet? (2 points)
Do Do
you blog for professional reasons? (1 point)
you blog as a way to keep an online diary? (2 points)
Generational TEST (cont’d)
Have you visited MySpace at least five times? (1 point)
Do you communicate with friends on Facebook? (2 points)
Do you use email to communicate with your parents? (1 point)
Did you text to communicate with your parents? (2 points)
Do you take photos with your phone? (1 point)
Results 0-1
point - Baby Boomer
2-6
points - Generation Jones
612
12 points - Generation X or over - Generation Y
…it
is clear that differences exist!
And in order to understand them, you have to know what group they belong to!
What are the Generations?
Gen Jones
Gen Jones (cont’d)
Gen Jones (cont’d)
They fall into 3 main groups: Mainstream, Conservative and Radical.
The Joneses have the highest personal and household income.
Gen Jones views itself as more laterally thinking, creative, energetic and politically active and aware than the generations around it.
Gen Jones (cont’d)
Gen Jones (cont’d)
Gen X
Gen X
Accept diversity
Pragmatic/practical
Adoptive & responsive to change
Selfreliant/individualistic Reject rules/Prefer informal workplace
Mistrust institutions/Cautious in giving trust & loyalty
PC/Use technology
Killer life
Multitask
Friend-not family
Gen X Associate: Music
New Wave and R'n'B styles, giving birth to the Boy Band phenomenon
Alternative Rock (Nine Inch Nails & The Smashing Pumpkins)
Grunge music (Nirvana & Pearl Jam)
The underground hip hop developed into the gangsta rap: East Coast (The Notorious B.I.G. & Puff Daddy) & West Coast (2Pac, Dr. Dre & Snoop Dogg) labels.
Gen X Associate: Movies & Actors
Gen X Associate: Movies & Actors
Gen X Associate: Technology/Media
Libraries still using index cards for looking up books.
Writing letters & corresponding with pen pals.
Mail-by-order books/comics.
Communication via telephone landlines.
The Distinct End of Gen X
The Distinct End of Gen X
The XY Cusp
XY Cusp
Born in the mid-to-late 1970s & early 1980s. Their generational identity is mixed, uncertain, or deviant from X or Y or both, but does not constitute a separate generational group in themselves.
Crossover with Beginning of “True" Generation Y:
Generation Y, The Millenials
Generation Y, The Millenials
Spot Them -self-absorbed, gregarious, multitasking, loud, optimistic, pierced-
Spot Them Blackberry
Email is only the beginning. Gen Y craves connection, and these gadgets are the fix.
Digital
camera,
Spot Them “Hipster
clothes, Jeans, sneakers, hoodie - and a jacket? Behold, the new corporate uniform.” “Yoga
mat, He
Spot Them “Designer
coffee, Half-caf, nonfat, short, tall and sometimes not coffee at all, it's a Gen Y staple.”
Spot Them
“Laptop,
It's how Gen Y does work. Who needs the office when you've got cafes, parks and your own living room?”
”Spot
the Gen Y Big headphones A boom box for the
The Millennial Generation: Up & Coming Raised
at the most child-centric time in our history, displaying a great deal of self-confidence.
Millennials
want a relationship with their
boss. All
Millennials are new to the professional workplace. Therefore, they definitely
The Millennial Generation: Up & Coming Demanding,
Impatient & Bad at Communicating.
Generation
Y workers are dissatisfying, with poor spelling and grammar & no understanding of appropriate corporate behaviours.
Most
employers praised the energy &
Gen Y
Celebrate Diversity
Optimistic/Realistic
Self-Inventive/Value Creativity in their Jobs
Internet/Assume Technology
Multitask/ Fast Paced
Friends = family/Helicopter Parents*
Irrelevance of Institutions
Individualistic & Team Oriented Rewrite the rules
The www 'consumer'-friendly PCs with modern OS & mouse-based point-&-click Graphics in video games, animated movies & TV shows Digital cable/Broadband Internet Cell phones/ MSN
Camera phones/ SMS Social Networking (facebook, MySpace) 3D virtual worlds ( Second Life, Entropia Universe) GPS/Satellite radio/ Online gaming Touch Screens Domestic robots such as Roomba, Scooba, & RoboMower was the first generation
Technology & usage
DVD/MP3 players/ Digital Cameras This generation
to use or witness the following technology
Robotic & Digital
Technology & Usage 97%
own a computer
94%
own a cell phone
76%
use Instant Messaging
15%
of Instant Messenger users are logged on 24 hours a day/7
Technology & Usage 34%
use websites as their primary source of news
28%
own a blog and 44% read blogs
49%
download music using peer-
Technology & Usage 75%
of students have a Facebook account
90%
of college students have a MySpace account and almost all teenagers over the age of 16 have one as well.
Gen Y Associate: Music 2000s
pop is more musically onetracked on rap and rap/R&B.
The
importance of low-cost or free music for Generation Y should not be underestimated.
Gen Y Associate: Movies
Now Attract & Retain “The most demanding generation in history” What is most important to them?
Quality friendships
Feeling they can make a contribution on the job
Now Attract & Retain What entices them to join an organization? 3.
Salary
5.
Friendly casual work environment
7.
Growth & development opportunities
Now Attract & Retain How to position your recruiting to actually reach the Gen Ys? II. Technology & Advertising: 4.
Advertise jobs on multiple online job posting boards local, national, trade related, or all three.
6.
Create a job posting board on your company’s website.
Now Attract & Retain How to position your recruiting to actually reach the Gen Ys? II. The Copy of the Ads is Critical: 4.
Include key words to which Gen Y can relate to
Short & Snappy that gets right to the point of what they will be doing
Now Attract & Retain Ads will need to include statements such as:
Individual contribution
Do it your way
Work / life balance
Opportunity to grow
Family friendly
No rules
Fast paced
State of the art technology.
"They're
so vocal that you can almost take an associate to a meeting with the CEO," says Asher, "because something that comes out of her mouth is going to be actually outside the box, something that none of us have ever thought about."
Gen
Y can thrive when given real responsibility. Mark Meussner, a former Ford manager, remembers one instance when, faced with a serious manufacturing problem and two young engineers begging for the chance to solve it, he took a chance on them. He gave them one more-experienced person as a counsellor, and they made what he estimates was a $25 million
Never
mind that they often need an entire team - and a couple of cheerleaders - to do anything. For some of them the concept "work ethic" needs rethinking. “
In
a conversation with the CFO of a big company in New York, says Tamara Erickson, co-author of the 2006 book "Workforce Crisis," "he said, 'I can't find anyone to hire who's willing to work 60 hours a week. Can you talk to them?‘ She said, 'Why don't I start by talking to you? What they're really telling you is that
This is our Future Workforce! Understand Look
it
at Best Practices to Attract & Retain
it
Still…
We have to continuously ask these questions to increase the chances of Success! How
can I tailor-make reward packages to attract and retain the best Gen Yers in the first place?
How
can I ensure that the work my Gen Yers do will bring out the best in them?
How
can I ensure the Gen Yers in my team step up and show accountability for achieving their goals and objectives?
How
can I ensure the Baby Boomers and Gen
Finally, Gen Z is the Generation succeeding Gen Y with its birth years beginning around 1993 and its ending point may be around the events of 9/11 and the digital revolution.
… Giving Us Roughly 6 Years to Start
Thanks! Questions Please!
