Furnitures Ltd.,: Hindustan

Hindustan Furnitures Ltd., Winning by value adding….

Sudheer. T

Synopsis  Executive summary  General Company description  Marketing plan  Products and services

 Operation plan  Management and Organization  Personal Financial Statement  Startup expenses and Capitalization

Executive summary Hindustan furniture Ltd is basically into readers friendly Chair which has its uniqueness in serving potential customers. Mainly the Chairs are produced by ancillary units where in the cost of production of product is feasible to quote the price for the product. Mainly according to segmentation we are focusing on elders and youths. Our management consist of Top level, Middle level and Lower level Management. Our Business has uniqueness in its features, initially we are entering into only two segments and we are planning to expand our business into other segments.

General Company description Hindustan manufacturing

furniture

and

Ltd

outsourcing

company of

a

unique

basically product

into is

a

Bibliochaise, we are tapping a market where we have ample opportunity enter into a new segment of market. Competitors are very less in number because our product is new to the market.

Head office

Branch office

Hindustan furniture Ltd,.

Hindustan furniture Ltd.

Flat no 13/3, 2nd main,

J.P. Nagur road,

6th cross, venkatapura, Koramangala, Bangalore.

Jayanagur 4th Block, Bangalore.

Marketing plan Some facts about our market  We are mainly concentrating on elders and youth.  Presently this type of reading and writing chairs are not available in the market so we can expect huge amount of demand.  We have many opportunities to grow in the market, eg- by entering into kids chairs business.

Features  Good reading instrument which allows user to sit comfortably for reading.

 It looks like a small library by placing books in the attached rakes to the chair.

Customers Our product itself clearly indicating that it is mainly for reading purpose so all books readers we considered as our customers.

Classification of our Customers Age

Location

18 to 30 years

Urban areas

31- 60

Urban areas

Competition Our product is new to the furniture market so we expecting we don’t have any competitors in the initial stage. Strategy Providing good quality products and services to the customers so as to attract more and more customers through our clients Promotion  Home delivery  Cleaning once in 6 months for 2 years.

Pricing Marketing price of our product is penetration price, so our current market price is Rs. 2499 /- only.

Distribution channels

 Through retail outlets  Direct Marketing ( Mail order, Phone order)

What are our intentions? Launch and market a completely unseen-before beverage product, in order to achieve the following:

3 MARKETING OBJECTIVES Create strong consumer awareness Bibliochaise through the 4 P’s

Become the market leader in the furniture segment

Re-affirm the company’s title of market leader in product innovation and successful product launches.

Segmentation Variables & Breakdowns • Geographic: urban Ares • Demographic: Above 18 years • Psychographic: Brand conscious; • Behavioral : Benefit sought – Quality/Affordable price Usage rate All the time

Products and services The Bibliochaise is book storage with a difference. With the Bibliochaise, you can pick off your books right from where you are seated. Because this chair-cum-library is designed to hold 5 linear meters of books and a book- over as well.

Services provided  Home delivery  Cleaning once in 6 months for 2 years  providing 2 inspirational books

Operational plan We are basically into manufacturing & outsourcing of our products. Production We manufacture cushions and outsource carpentry works for cost reduction. Quality control Detailed Inspection of each and every finished product before sending to the market. By using this method we can possible to control defected products.

Product development Initially we are producing only one product, after succeeding in the market we are planning to produce products on the basis of customer requirements.

Location we produce only cushions remaining work is outsourced so we required a place which is very near to the market for assembling and delivering products. Inventory we are keeping raw materials like cotton & cloth as a inventory because we are purchasing cotton directly from farmers. Suppliers Cotton

-

Formers

Cloth

-

wholesale market

Management & organization In our company we have 5 directors they are specialized personals in various areas, on the basis of their educational background they are handling various departmental in the organization.

Required no of human recourse InitiallyManagement unit

=

10

Retail sector

=

6

Customer care executives

=

2

Logistics

=

2

Others

=

4

Contd…

Personal & Advisory support Board of directors

=

5

Accountant

=

1

Mentors And key advisors

=

1

Personal financial statement Total amount of capital

=

30,00,000/-

Owners contribution

=

15,00,000/-

Loans & borrowings

=

15,00,000/-

Name of the director

Contribution

Personal assets

Prathibha

3,00,000/-

30,000/-

Priyanka

3,00,000/-

Nil

Rajani

3,00,000/-

40,000/-

Manjunath

3,00,000/-

Nil

Sudheer

3,00,000/-

10,000/-

Note: Amount of personal assets included in contribution

Startup expenses Particulars Advertisement Manufacturing cost Logistics

Amount 1,00,000 /80,000 /2,00,000 /-

Patent, Registration fees

30,000 /-

Market survey

20,000 /-

Retail Outlets

3,50,000 /-

Machineries Total

60,000 /8,40,000/-

Thank u