Formal Marketing Event Anchoring 1

Script

RAHUL: airtel jingle…………..whats the first thing that came to your mind when I played this? VIJAYA: Airtel…….Rahul…… RAHUL: Exactly!!!!!!!!!!!!! You see how important role ads play in our daily life so much so that it has become an integral part of it…… VIJAYA: Truly said Rahul, there is no wall and no barrier that can keep us apart if only we talk to each other A very good morning respected dignitaries, sponsors, participants, audience and you too RAHUL. RAHUL : a very good morning Vijaya. VIJAYA : And our special thanks to our sponsers Airtel who is the main sponsor and Varadhi advertisers sponsoring adventurer and our panel members 1) _______ 2) _______ 3) _______ RAHUL: We are very happy to welcome you on the behalf of the whole Siva Sivani family to this grand finale of this year’s ad-venturer of our 14th Samanvay. VIJAYA: so Rahul do you have any idea about Samanvay ? RAHUL: Yes, Samavay is the management meet organised by our college every year. It endeavours to sharpen the entrepreneurial and management skills of the students and offers a huge ocean of learning to everyone..and we are here for the adventurer Vijaya I am a bit confused about ad-venturer could you tell me what is this adventurer ? VIJAYA: you are working for ad-venturer and you don’t have any idea what adventurer is all about ?

RAHUL: Ya I know ad-venturer is adventure. I think you got it ad-venturer adventure…. Okk!!!!!!!!!!!!! VIJAYA: Shut- up Rahul !! listen to me carefully…. let me tell you about the adventurer. ad-venturer is all about venturing and advertising in short fun in the world of ads and their creation it is an event to explore the innovative part of your mind that lets your mind release your thoughts in the domain of advertising freely . RAHUL: okkkk I didn’t knew it consist of this much of adventure. Sorry this is ad-venturer..so much of confusion yaar VIJAYA :Leave it..... be serous rahul dnt 4get y r here RAHUL : First of all we would like to congratulate all the participants who have made it to the finale by overcoming all the hurdles and enjoying all the way through. We would also like to assure you that this round would make you look into your creativity and imagination. VIJAYA: let us give the contestants some idea as to what are they going to do in this round. RAHUL: I guess that is what we are here for. So friends this round is called “eyedea” the teams will be given a product that does not exists in reality. They have to develop an advertisement and enact it on the stage. Each team will be given 6 mins time to present their add. After that each team will have to face the questions from the panel members The teams will be evaluated on the basis of their creativity, concept, acting, message delivery and question answers. Please note, no additional time will be provided and the decision of judges will be final and binding. VIJAYA : ok…. so its all about tickling your creativity and imagination so participants pull up your socks and audience fasten up your seat belts because we are going to take you to the most exciting and thrilling world of ads. Remember participants always think big think fast and think ahead as ideas are no ones monopoly so all the best to all of you.

RAHUL: wait wait !!!!!!!! shatabdi express wait… !!!!!!!! Vijaya all the time u keep uttering this word creativity, creativity what is this creativity yaar !!!!!!!!!! VIJAYA: it is simple rahul it is thinking out of the box or inventing something new got it .. RAHUL : ok ok !!!! I got that …you just have to take a box wait for the idea to come out of it …………right VIJAYA : oh !!!!!!!! rahul…. this kind of foolishness will come out of your box only. RAHUL : I have a great feeling that audience is now bored of our talks so now let us call upon our first contestant who are from ______ college and whose product is _______ After 1st & before 2nd contestant VIJAYA: rahul have you ever thought Punchlines of commercials are having a greater impact on daily life that we have started using it on a regular basis I knowingly or unknowingly ? Like........ Inarguably, Pepsi's "Yeh dil mangey more" remains the most iconic punch line of all times. Not only did it propel the drink as a leading player in the markets but also gave Indians the most repeated phrase in conversations. From a student receiving A's in his exams, or a couple craving to spend time together to an employee demanding a raise in salary or a fan watching Tendulkar hit sixes in the World Cup, the line has been on everyone's lips with the same fervour. But the passion which it generated was epitomised by late Captain Vikram Batra during the Kargil war, when he famously exclaimed to his commanding officer after conquering peak 5140, "Sir, yeh dil maange more!" i will tell you more later................so lets call upon our next contestant After 2nd & before 3rd contestant

RAHUL :do you know the frustrated office employees now a days refer to their arrogant bosses by the name “Hari Sadu”, a name popularised by the naukri.com advertisement...i am also thinking that if in future my boss will be arrogant i will call him hari sadu the expansion which is said as H for hitler, A for arrogant, R for rascal and I for idiot. Sorry all the bosses sitting over here… So lets call upon the 3rd contestant i.e.

After 3rd & before 4th VIJAYA : Nowadays, it is not uncommon to observe that if a person buys a new car, his neighbour invariably compliments him with the refrain, "Wah.sunil babu. Naya ghar, nayi gaadi, badhiya hai", popularised by the humorous Asian paints campaign. Thats the impact of ads………. So lets call our 4th contestant After 4th & before 5th RAHUL : "Products come and go, but punch lines always stay. But it takes a lot of imagination to come up with something as simple yet as effective as gale ki khichkhich from the Vicks campaign. Such was the power of this simple line that now, irritation in throat is called khichkhich by a majority of people. And it instantly connects the feeling to Vicks. Listen even i am getting khickhic now can you get a vicks for me....... So it is time for our 5th contestant After 5th & before 6th VIJAYA : punch lines used in advertisements have gradually seeped into the minds of the Indian audience, and are now an inseparable part of their vocabulary. But what makes for an unforgettable punch line, like the one for Idea Cellular, which says "What an Idea."

That even apply on our contestant who are making ads in a creative way........that what an idea sirji for the effort they have made........... RAHUL : Finally before we declare the results a : just keep in mind neither success nor failure is final its all about how much you have learnt and how long you can sustain it………………… VIJAYA : thank you for joining us and have a great day ahead……… *******************************

Thanking you, Regards RAHUL ADARSH, +919030038795