Event Marketing

Role of Event management in IMCByAmit Borgaonkar- A Rachna sohoni- 37 B Role of Public relations in IMC ByAtal Pratap Sing- B Role of Publicity campaign in IMC ByRitesh shah-B Vicky Barot-A

5 c’s of

Events Initial concept

canvassing Conceptualizations

customization

Costing Final concept

Carry out

Event

Events

Reach

With Right communication from client

Live Interaction

Live Audience

Creates

GROWTH OF EVENT MANAGEMENT INDUSTRY

Types of Events • • • • • • • • • •

Festive events Government events Meetings Seminars Conferences Social and cultural events Sporting events Marketing events Promotional events Brand and product

Types of Events • • • • • • •

Business events Corporate events Fundraising events Exhibitions Trade fairs Entertainment events Live performances

Qualities required for event management • • • • • • • • • •

•

Organizational skills Technical knowledge Public relations Marketing Advertising Catering Decor Glamour identity Human relations Budgeting

Three Main Stages • • pre-production (Concepts) • 

• Production (creativity) • • • post-production (coverage)

Event Management Companies in India Creation Publicity Private Limited Wiz Craft Event Management 360 Degree Event Management Percept D’Mark Events Pax Events & Promotions La Fiesta Events Entertainment & Promotions  Mindfields Entertainments  Seventyindia v      

Thank You!

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