Flavored Bread

Innovative Product Flavored Bread

Group Members Names Sr # ► Atif

Iqbal ► Faisal Adil ► Omer Hayat Khan 21 ► Malik Allah Razi ► Faheem Nawaz

I.D.

073605-058 13 073605-069 19 073605-076 073605-087 29 073605-088 31

Introduction

Explanation of Innovation

►

►

Need Gap Analysis

►Product

Differentiation

►Flavored

Bread ►Low Light Bread ►Natural and Organic

►Fulfilling

the Need

►Market

Situation

►Trend ►Potential

Mission Statement “This is a family company selling traditionally baked bread with a freshness and quality you really can taste”

Vision

“ Our vision is to become Pakistan's favorite bread this will come to reality by our dedication to continued improvement across all areas of the business.”

Market Trend ► Using

updated Technology

► There

is Huge Market Available

►5

% People Are Using Baked Bread

Competitive Analysis Indirect Competitors ►Cakes ►Biscuits ►Cookies ►Pastries

Substitute Competitors ►Dawn

Bread ►Vita Bread ►Bunny

Goal “Our goal is to ensure that important values such as quality, freshness, and service are delivered to our consumers in the 21st Century. For us this isn't just a business. It's a way of life.”

Market Segmentation ►Demographics ►Geographic ►Psychographic ►Behavioral

Target Analysis ►Income

Groups

►Youth ►Travelers

Product Analysis ►Brand

Name

►Logo ►Trademark

FAB Analysis ►Features ►Attributes ►Benefits

Quality Function Ingredients ►Flour ►Liquid ►Yeast ►Fats ►Sugar ►Salt

Distribution & Channels of Distribution

Promotion Strategies Product position Strategy

►



the customer believes

► ► ►

Value Features Benefits

Basic strategies

►

    

By attribute or benefit By use or application By user By product or service class By price or quality

Advertising strategy ► Position

the product: ► Investing in creating a stronger brand personality: ► Using the Internet / Web site: ► Ad strategy deals with the big strategic issues:   

Branding, Positioning, Media.

► Psycho-Dynamics

 What is going on the brain of the customer?  Consumer Involvement Theory (CIT) ►How

the consumer relates to the purchase ►High to low involvement.

 Always changing ► Above

  

the line sales promotion

TV, Radio, Newspaper,

► Advertising

     

objective

To earn profits To compare, To gain attention, To inform, To persuade, or To remind our customers about our product

► Campaign

theme

► Reach ► Frequency ► Media

Vehicle

Proper Budget Allocation Advertising ► In

order to keep the advertising budget in line with promotional and marketing goals Artesian have focus on the followings:  Target consumer ►Householders ►Restaurants

 Health conscious  Profit is earned for each Rupee spent on advertising

► Slogan

“Healthier slice of life”  

► USP

“The bread which build strong bodies and which has the flavor of your choice.” ► Push strategy ► Promotional Materials    

Banner & Hoardings Point of sale (POS) Terminals Fairs and Exhibitions Broachers and Leaflets

► Marketing

Skimming: ► Price Elasticity:

People ► Key ► HR

People with Specific Skills

number including managerial

and non managerial staff ► Physical ► Land

evidence

and Building

► Location

and side details

Market Entry strategy

Market Entry strategy 1.

Guerilla Attack

3.

Soft launch strategy

5.

Official launch strategy

Market Entry strategy 4. Event marketing at launch stage. ► ►

sponsoring cricket matches Sponsoring concerts

5. Public relation activities 6. Publicity

SWOT Matrix ►External

Threats

►External

Opportunities

►Internal

Strengths

►Internal

Weakness

Matching the SWOT matrix ►Strengths

with opportunities ►Strengths with weakness ►Opportunities with weakness ►Weakness with threats

Financial analysis ► Projected

► Total

startup cost or onetime cost

sales

Conclusion