Final Report By Ashish Rahate(8nbng169)

On “SHAREKHAN”

SUBMITTED BY: ASHISH L. RAHATE ENROLL. NO: 8NBNG169 INC Nagpur.

SUBMITTED TO: Ms. Sangeeta Bhattacharya (Faculty Guide, INC Vashi,Mumbai) COMPANY GUIDE: Mr. Mahesh Gowda Sharekhan,( Lower Parel, Mumbai.)

DECLARATION I, Mr.Ashish L.Rahate here by declare that this project work entitled “selling of ‘8’ online trading account ” and “Mutual Fund” have been carried out under the guidance of the faculty guide Mrs. Sangeeta Bhattacharya and the company guide Mr. Mahesh Gowda. This report is submitted for the partial fulfillment of MBA program (2008-2010) Ashish L.Rahate (8NBNG169)

ACKNOWLEDGEMENT

It gives me great pleasure to thank and acknowledge all the concerned people who helped me in preparing the report. I extend my sincere gratitude to Ms. Sangeeta Bhattacharya (Faculty Guide, INC Vashi) for her valuable guidance in steering the course of the study and in the preparation of this report. I also convey my thanks to Mr. Mahesh Gowda (Company Guide, Share Khan Ltd) under whose leadership I work and learn the practical aspects of my studies. I also express my gratitude to all my colleagues in Share Khan Ltd who have extended their whole hearted support, co-operation and encouragement by providing me with all the required details. Finally, it’s my foremost duty to thank, both in station and out station, team members of all the other centers, respondents, who have been helping me in doing my work.

Content:  Company Profile  Objective.  Target/ Tasks.  Strategy adopted.  Achievement.  Mid course correction.  Limitation. 

Learning in the Executive Training.

COMPANY PROFILE

Share Khan is an online stock trading company of SSKI Group, provider of India-based investment banking and corporate finance service. Share Khan is one of the largest stock broking houses in the country. S.S. Kantilal Ishwarlal Securities Limited (SSKI) has been among India’s leading broking houses for more than a century. Sharekhan's equity related services include trade execution on BSE, NSE, Derivatives, commodities, depository services, online trading and investment advice. Trading is available in BSE and NSE. Along with Sharekhan.com website, ShareKhan has around 615 offices (share shops) in 225 cities around the country. Share khan has one of the best states of art web portal providing fundamental and statistical information across equity, mutual funds and IPOs. You can surf across 5,500 companies for in-depth information, details about more than 1,500 mutual fund schemes and IPO data. You can also access other market related details such as board meetings, result announcements, FII transactions, buying/selling by mutual funds and much more.

Objective:

The main goal of this Project is to have an exposure to financial sectors operations and also understand the potential customers their views and opinions towards the services provided by financial sector especially SHAREKHAN Ltd



To sell an Online Trading Account, Mutual Fund and various package.s provided

The following are the other objective of Executive training • To fill the gap between academic institution and the corporate world • To perform various tasks assigned by the organization, which are part of the day-to-day functioning of the department within the organization • To know about the company. • To know about the products & services offered by the company. • To know about its strength, weakness, opportunities & threats. • To enhance the knowledge and to understand the corporate culture.

• To gain the experience of the corporate world. • To improve the communication skills by meeting different clients. • To create brand awareness of Share Khan and the relevance of investment. •

To work in a team so as to understand the importance of team work.

Target/Tasks:

The target of the interns who are working with Share Khan is to sell 4 “Online Trading Accounts” per month (one account per week) and ultimately for the entire period it is of total 12 online trading accounts and “Mutual Fund”

TARGET

DURATION

12 Online Trading Account

3 Months

4 Online Trading Account

1 Month

1 Online Trading Account

1 week

Apart from these after sales service is also the task of interns. Train the customers on how to buy, sell shares via online. Where can they find the price of shares, latest reports, recommendations, balance, status, details of shares which they hold (De-mat), moving of cash, withdrawal of cash, etc…

Strategy:

The following are the strategies adopted by me to attain my targets during last weeks;

Tele calling : After three days of training period company gave me the data base for data calling. But it was a complete failure, because peoples are not ready to listen me through telephone.

Marketing survey: We have done marketing survey at various organizations such as BSNL, WIPRO InfoTech, TCS (Tata Consultancy Services) and Essar oil co. etc…

References I also used to take reference from client which was helped me to generate more accounts. It is easy to make sales from reference because it comes from satisfied customer or interested persons about the company/well wisher of the company. The advantage of reference is that our effort is very less there to convince the customer.

Problem Handling

After completion of training we were directly met to corporate people and individual clients. But most of the organization were not allows us as sharekhan employee. So we were apply strategy that we are the students of MBA and got the summer project to sell sharekhan products and services.

Achievements

WEEK

TARGET

ACHIEVEMENT

1.

Induction of training.

2.

One online Trading account

Achieved

3.

One online Trading account

Achieved

4.

One online Trading account

Achieved

5.

One online Trading account

Nil

6.

One online Trading account

Achieved

7.

One online Trading account

8.

One online Trading account

Achieved Three A/c Achieved

9.

One online Trading account

Achieved

10.

One online Trading account

Achieved

11.

One online Trading account

Achieved Two A/c

12.

To sell Mutual fund of Rs. 5000/-

Achieved M.F.of Rs. 20,ooo/-

Mid Course Correction 

Initially for three days there was a training session on Basics of stock market and about online trading account.

 The target was to achieve 4 online trading accounts per month and for the entire period 12 online trading account.  To sell Mutual Fund of “Reliance Infrastructure Fund” in last week. Till now there is no revision in my target. But I have to follow-up my clients and make them invest in shares. 

Limitations

 Global slowdown. 

Indian capital market fluctuating.

 Since this is a financial product it is quite difficult to convince people.  Recession in Indian market.  Due to financial crisis people are not ready to open account and invest their money.  It is an absolutely volatile market which may end up with a huge loss. 

Lack of awareness about online trading and stock market.



Lots of hidden rules and regulations which make it complicated.



Absence of sufficient documents with people.



High competition with ICICI, HDFC, Kotak, IndiaInfoline etc.



Lack of time for watching the movement of market.

Conclusion

 This occasion helps to learn the basic practical marketing and its valuable lessons like preparation for sale, building rapport with the customer, finding the actual need of the customer etc 

It helps to understand the company’s culture and working Environment.

 By conducting this kind of marketing it make us Aware about the customer attitude, perception and it will Give good field experience. 

I understood actual market scenario.



Most of the corporate people have given me some valuable inputs.



Via this opportunity I have been met with most famous Company employees such as WIPRO, CIPLA, Esssar oil



From this Internship Program, I understood the importance of Customer Relationship Management (CRM)