Photography

TRADITIONAL V/S DIGITAL PHOTOGRAPHY PREPARED BY, ASHISH KATHIRIYA MATHUR VALANI KHIMANAND VARU

(2ND

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VIIM TRIMESTER) 2008-2009

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CONTENT • • • • • •

INTRODUCTION HISTORY TODAY LOTS OF BRANDS TRADITIONAL V/S DIGITAL ADVANTAGES OF DIGITAL PHOTOGRAPHY • DISADVANTAGES OF DIGITAL PHOTOGRAPHY • CONCLUSION Sunday, May 3, 2009

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INTRODUCTION • Most digital images still start out from traditional media. In fact, traditional photography was the one who gave birth to digital photography. Therefore, the two are parallel to each other. Aside from inheriting the features of traditional photography, digital photography only improved the ability to produce the exact desired image. Sunday, May 3, 2009

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DIGITAL PHOTOGRAPHY Digital and “traditional” film cameras work on very similar principles. Both use light through a lens to create an image on a surface.

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DIGITAL PHOTOGRAPHY In a traditional camera, light is reflected onto a photo reactive film. In a digital camera, a special sensor called a “CCD” captures and records the image.

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HISTORY • • • • • • •

1960s-70s - digital imaging for space, military 1986 - 1.4 megapixel CCD sensor 1986 - commercial camera - 180K pixels, $3000 1993 - webcam pointed at Cambridge coffee pot 1994 - 1.5 megapixel for $8000 1995 - LCD preview screen 1996 - 300K pixels for $300

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TODAY • 18 million sold worldwide in 2001 ($8 billion) 2 million sold in the US in Q2 of 2002 • Camera sales for digital surpassed film in 2000 BUT digital has not taken over yet • 2002 - 78 billion digital images, 100+ on film • 300K pixel webcam for $30 1.3 megapixel for $80 Sunday, 3, 2009 14Maymegapixel for $3000

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LIST OF BRANDS Top sellers 2. Sony 3. Olympus 4. Kodak 5. Canon

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Others • Nikon • Minolta • Fuji • Leica • Pentax … many more 9

TRADITIONAL V/S DIGITAL

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CONTINUE… TRADITIONAL • SEND OUT OR PAY MORE FOR ONE-HOUR DEVELOPING. • FORCED TO DEVELOP THE ENTIRE ROLL. • SPECIAL EQUIPMENT REQIRED FOR APPLIYING SPECIAL EFFECTS BEFORE PRINTING Sunday, May 3, 2009

DIGITAL • IMMEDIATE PROCESSING. • PRINTS ONLY THE SHOTS YOU LIKE. • EASY TO APPLY FILTERS AND SPECIAL EFFETS USING INEXPENSIVE SOFTWARE. 11

CONTINUE… TRADITIONAL • NEED TO PURCHASE AND CARRY MANY ROLLS OF FILM TEMPERATURE AND XRAY SENSITIVITY. • CAN BE STORED ON HARD DRIVE, CD, OR DVD ONLY AFTER SCANNING THE NEGATIVE OR PRINT. Sunday, May 3, 2009

DIGITAL • NO NEED TO PURCHASE FILM; LARGE FLASH MEMORY CARDS PROVIDE ROOM FOR MANY SHOTS. • CAN EASILY BE STORED ON HARD DRIVE, CD, OR DVD WITH NO SCANNING NECESSARY. 12

CONTINUE… TRADITIONAL

DIGITAL

• NEGATIVES MUST BE PROTECTED IN SPECIAL SLEEVES.

• IMAGES STORED AS DATA FILES; ONLY NEED TO BACK UP THESE FILES TO ENSURE THEY ARE PROTECTED.

• SETS THE STANDERD FOR QUALITY

• EXCELLENT QUALITY COMPARABLE TO TRADITIONAL PHOTOS

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CONTINUE… TRADITIONAL • PAPER PRINTS CAN BE MAILED: HOWEVER, MUST BE SCANNED INTO A DIGITAL FORMAT FOR ELECTRONIC DISTRIBUTION

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DIGITAL • IMAGES CAN BE PRINTED ON HOME PRINTERS AND PROFESSIONALLY; EASY TO DISTRIBUTE IMAGE FILES AS E-MAIL ATTACHMENT OR ON CD; CAN ALSO POST IMAGES TO WEB EASILY 14

CONTINUE… TRADITIONAL

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DIGITAL

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ADVANTAGES OF DIGITAL PHOTOGRAPHY • The pictures do not need to be developed at the store, saving money and time. • The picture you took can be viewed within a few seconds of taking it. • You can readily delete photos within the camera that are done improperly or by mistake. • You can upload to a computer and use software to enhance the photo further. Sunday, May 3, 2009

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CONTINUE… • Instant view of the picture • Preview feature allows for only desired pictures • Development is easier (no rolls of film,no hassle with negatives, waiting for the development) • Customized editing • Pictures can be attached to e-mails really easily

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CONTINUE… • Speed: Images recorded by the camera can be transmitted directly into the computer without processing. • Conservation: Film and chemicals are not expended. • Safety: There is no exposure to processing chemicals

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DISADVANTAGES OF DIGITAL PHOTOGRAPHY • Limited picture taking capacity (38 mm,no zoom yet) • Limited picture display quality (only 256 colors) • Pictures take a long time to load • no ‘real’ hardcopy

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CONTINUE… • Expense: These cameras cost must more than comparable traditional cameras, and repair cost tend to be higher. • Image quality: Only high-end digital cameras, with their superior resolution, can begin to compare with the quality of film. • Shutter speed: Higher resolution demands slower shutter speeds. Sunday, May 3, 2009

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Now What? • Our conclusion: – Digital photography is preferable for business settings, and home use – Digital photograph is more costly compare than traditional photography, but it gives more advantages.

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