Share Khan

“SHAREKHAN” (You’re Guide in Financial Jungle)

(A Stock Broking Firm)

PRESENTED BY: ASHISH L. RAHATE ENROLL. NO: 8NBNG169 INC Nagpur.

SUBMITTED TO: Ms. Sangeeta Bhattacharya (Faculty Guide, INC Vashi,Mumbai) COMPANY GUIDE: Mr. Mahesh Gowda (Sharekhan, Lower Parel, Mumbai.)

Content: 

Objective

 Company  Customers  Competitors  Technology  Terminology  SWOT Analysis

Objective: The Initial report comprises of complete overview of the company. In this report there are three C’s, one E and two T’s .The three C stands for the Company, Customers and customers. In company we give the company profile i.e. companies history, about the management, about his products, about the services provided by the company etc. The second C in the report is customer’s means who are the customers of the company, whom the products of the company are useful for and who are the prospective customers. The third C is for the competitor’s means the other companies who are doing the same or similar type of business or providing similar type of services. This is useful to keep the track that how the other companies and what are their strong points in which our company is lagging and has to do improvements. E stands for the Environment. The culture of the company. On what aspects the company works. There are two T’s out of which first stand for the terminology and second consist of the technology. In terminology the various terms which are used in this business are given which help new user to under stand the business and the different technologies used in the company through which company do their day to day transactions. So this is about the 3CETT report.

Company: Sharekhan is a firm which is working under SSKI (S. S. Kantilal Ishwarlal) Ltd. SSKI was founded in 1922. SSKI is One of India’s Oldest Brokerage Houses Having Eight Decades of Experience into: Institutional Broking  Investment Banking  Retail Broking It is one of the Founding members of the Stock Exchange, Mumbai and Pioneer Institutional Broker. SSKI Retail Broking:SSKI Entered into Retail Broking in 1985. Share khan is the Retail Broking Arm of the BIG 80 Years old organization i.e. of SSKI and “Sharekhan” is the Brand Name given to its Retail Business. SSKI carries out its Retail Broking Activities under Sharekhan Brand Name. Sharekhan is One of India’s Leading Broking Houses. They Provides you a Complete Life-Cycle of Investment Solutions in Equities, Derivatives, Commodities & Depository Services. Sharekhan is having its retail presence across India through –  Sharekhan Branches & Franchisees  www.sharekhan.com

&

Sharekhan Outlets act as Full Service Investment Solutions Provider, providing you wide range of services like –  Equity & Derivatives Trading on NSE and BSE  Online Trading  Commodities Trading on MCX & NCDEX  Portfolio Management Services  Depository Services  IPO Services  Wide Range of Customized Research Products

 Uniform Service Standards

The Strength of Sharekhan is in its Specialized & Customized research Products addressing the investment philosophy of verities of Investors and Traders in the secondary stock market. Hierarchy of Sharekhan: C.E.O.

Country Head

Cluster Head

Regional Head

Branch Head

City Sales Manager

Dealer

Sales Executives

……1........

.…2…

……3…….

Trainee

……4…..

Offerings of the Sharekhan:Sharekhan offers both Offline and online trading account. But now a days it mostly concentrates on online trading account through which a customer can buy and sell shares in an instant from any part of the globe trough website. It does not take into account any type of physical restriction of going to the broker for carrying out a transaction or any type of settlement of payment. It facilitates the customer a speedy and hassle free transaction. Share khan’s product consists of a 4-in-1 concept, which integrates:  D-mat Account  Trading Account  Bank Link  Dial-N-Trade For doing a trading of shares everyone need D-mat A/C. In his D-mat A/C one can kept his shares. Then Sharekhan provides a Trading A/C Through this trading account, a Sharekhan customer can directly transfer his funds from his savings account i.e. from bank account to Sharekhan to his trading account without any paper work. He can buy and sell shares from the website and also view the market prices of the shares he trades on the terminal. Sharekhan.com allows trading at present only on NSE. BSE trading will be shortly available. To open an account a customer requires filling up a form consisting of 12 agreements, a passport size photograph, a residential proof, a photo id proof and a cheque drawn of respective amount in favor of S. S. Kantilal Ishwarlal securities Pvt. Ltd. & from 22 March , 2007 cheque is drawn in favor of Sharekhan LTD. it self. After opening an account with Sharekhan, a customer will be given User id, Membership password and trading password, which will enable him to access his account and trade.

Share khan Services Share khan, one of India's leading brokerage houses, is the retail arm of SSKI. With over 510 share shops in 170 cities, and India's premier online trading portal www.sharekhan.com, our customers enjoy multi-channel access to the stock markets.

Products of “SHAREKHAN”:Sharekhan offers 2 types of products according to the volume-based requirements of the investors that are as follows: CLASSIC ACCOUNT: This account allows the client to trade through the website and is suitable for the retail investors.  Here maximum scripts that can be shown on the terminal are only 25.Also the technical charts are not available.  It’s a JAVA BASED APPLET, which allows trading only through website and see latest prices of the scripts of your choice which is attached below.  This account also allows trading in Derivatives.  The lifetime registration charge for this account is Rs.750 and there is no constraint of minimum turnover. SPEED TRADE ACCOUNT: This is ideal for active traders who transact frequently during day’s trading session to capitalize on intra-day price movements.  Speed trade is Internet-based application based software which is available on a CD, which provides everything a trader needs on one screen, thereby, reducing the time required to execute a trade.  SPEEDTRADE offers a tick-by-tick update on stock price movements with market depth and intra-day chart and lets the client do his own stock/technical analysis.  While the Lifetime charge for this account is Rs.1000 /- with a minimum brokerage of Rs.1500 /- to be generated each quarterly.

Bank Connection:Sharekhan has affiliation with 11 banks, which allows its customers to enjoy the facility of instant credit and transfer of funds from his savings bank account to his Sharekhan trading account. The affiliated banks are as follows:           

HDFC BANK OBC CITY BANK ICICI BANK UNION BANK OF INDIA INDUSIND BANK IDBI BANK CENTURION BANK OF PUNJAB AXIS BANK YES BANK BANK OF INDIA

DIAL-N-TRADE:-

It is also an exclusive service available to all Sharekhan customers for trading in shares via the telephone. On dialing the toll free number 1800-22-7500 the customer will be directed to a tele-broker who will buy or sell shares for him.

After Hour Orders:-

Sharekhan customers also enjoy the facility of placing orders even after the trading hours, and the orders are executed as soon as the market opens. Brokerage: It is one of the important things which are observed by the customer while opening a D-mat A/C.  For Intraday Transactions they charge 0.05 % on each leg Transaction.  For Delivery Transactions they charge 0.50 % on each leg Transaction. &  For Derivatives Transactions they charge 0.05 % on each leg Transaction. Trade in Commodity: -

Sharekhan also trade in commodities like Bullion: Gold / Silver and Agricultural commodities through Sharekhan Commodity Pvt. Ltd.which are a wholly owned subsidiary of its parent SSKI.

Research Team of Sharekhan: -

Research and in-depth knowledge of markets provide better than speculations or reacting to rumors. Research team provides knowledge to their customers about market condition.  In morning they provide “Eagle Eye” which tells about how the market will be in whole day.  In afternoon they provide “High Noon” which tells that up to that time how was the market and what about the remaining time what will be the condition of the market.  After the market they analyze the market summery of the whole day and give idea about next day market. Mobile-N-Trade facility: -

Now Sharekhan is providing the facility that their customers can do trading with the help of their mobile handset. For tat purpose they have to pay some extra charge to activate that facility.

Customers: In now days each and every person is the customer of Sharekhan. All the Business Man, Shopkeepers, Young Generation i.e. students , Adults,Housewife and the person who have money and likes to take risk are the potential customer of the Sharekhan. The person who likes to invest their money in share market is also the customer of Sharekhan. But mostly the customers are divided into two types depending upon the transactions they do or money they invest in the share market. They are Investor or Traders.The investors are those who Invest their money in the market once when they have money in excess after fulfilling their needs and wants and the traders are those who daily do the share transactions as their business and called as Intraday transaction and the previous is called as Delivery transaction.

Competitors: Sharekhan is one of the major player in on line Trading. In Mumbai the main competitors of Sharekhan are ICICI Direct, India bulls, Kotak Securities, HDFC Securities, Anand Rathi, and Motilal Oswal.

1. Religare Enterprises 2. India Info line 3. ICICI DIRECT 4. INDIA BULLS 5. RELIANCE MONEY

6. Kotak Securities 7. MOTILAL OSWAL

These are some of the competitors of sharekhan.

Environment:

Professionally managed companies are those that are managed by employees. In such companies, the chief executive officer often does not even have a financial stake in the company. He is at the helm of affairs because of his ability and experience. The professional manager is a career employee and he remains at the seat of power so long as he meets his targets. Consequently, professional managers are result-oriented. They are not necessarily influenced by loyalty to the company. As a professional he is usually aware of the latest trends in management philosophy and tries to introduce these. They try to run the company like a lean, effective machine striving for increased efficiency and productivity. As a consequence, professionally managed companies are usually well organized, growth oriented and good performers. The companies that come readily to mind are ITC, Infosys, HDFC and Hindustan Lever. However, there is often a lack of long term commitment and sometimes a lack of loyalty. This is because the professional manager has to step down in time, to retire, and he cannot therefore enjoy the fruit of his labors for ever. Nor will his sons succeed him although some may try to see that his happens. He sell his services to the clients, and such individuals are consequently not usually know for their loyalty. Companies are now to promote or create commitment offering employees stock options. These devolve on employees after a specified period of service and are given to them on performance. The employee thus becomes a part owner and becomes thus involved in the profitability of the enterprise. Additionally as these devolve on the employee only after a time, he tends to stay till it does. As these options are given, often annually, the employee remains with the company for a significant period of time. It is a win-win situation for both. The company gets the services of a loyal competent employee. The employee builds his net worth. In many professionally managed companies there is also a lot of infighting and corporate politics. This is because managers are constantly trying to climb up the corporate ladder. The management is open, innovative and also has a strategy. It is prepared to change when required. It is essentially know where it is going and have a plan of how to get there. It is receptive to ideas and be dynamic. A company that has many layers of management and is top heavy tends to be very bureaucratic and ponderous. There are "many chiefs and few braves". They do not want change and often stand in the way of change. Their strategy is usually a personal one.

Technology:

Electronic Contract Note (ECN) : We are providing the facility of Electronic Contract Note to our clients on their registered Email Id. The same can also be accessed on this website under Services menu. We once again reiterate our commitment for providing state-of-the-art technology and services to our customers so as to add ease and convenience in their day-to-day trading. Distinct Feature of Equity Back-office on Net : Sauda Details : You can view your day-to-day transaction details such as Order No, Trade No, Quantity, Market Rate, Amount etc. To view the same, you need to provide the transaction date. Alternatively, you can also view your transactions by giving a date range in the Global Report - I Menu - Sauda (Cash) option.

Terminology:

Terminology is the study of terms and their use — of words and compound words that are used in specific contexts. Terminology also denotes a more formal discipline which systematically studies the labeling or designating of concepts particular to one or more subject fields or domains of human activity, through research and analysis of terms in context, for the purpose of documenting and promoting correct usage. This study can be limited to one language or can cover more than one language at the same time (multilingual terminology, bilingual terminology, and so forth). Terminology is not connected to Information Retrieval in any way. "Terms" (i.e. index terms) used in an Information Retrieval context are not the same as "terms" used in the context of Terminology AMC An Asset Management Company is the fund house or the company that manages the money. The mutual fund is a trust registered under the Indian Trust Act. It is initiated by a sponsor. A sponsor is a person who acts alone or with a corporate to establish a mutual fund. The sponsor then appoints an AMC to manage the investment, marketing, accounting and other functions pertaining to the fund. NAV The Net Asset Value is the price of a unit of a fund. When a fund comes out with an NFO, it is priced Rs 10. Later, depending on the value of the investments, this price could rise or fall. Load This is a fee that is charged when you buy or sell the units of a fund. When you buy the units of a fund, you pay a percentage of it as a fee. This is known as the entry load. Let's say you are investing Rs 10,000 and the entry load is 2%. That means you pay Rs 200 as the entry load and Rs 9,800 is invested in the fund. Now, let's assume you are selling the units of your fund. And the Rs 10,000 you invested initially is now Rs 15,000. Let's further assume the exit load is 2%. So you pay Rs 300 and get back Rs 14,700. Generally, if funds charge an entry load, they will not charge an exit load. Or vice versa. Only one of the loads is charged. The load is a percentage of the NAV. Portfolio This is the term given to all the investments made by the fund as well as the amount held in cash.

Corpus Let's assume a very small mutual fund has an initial investment of 1,000 units and each unit is worth Rs 10. Hence, the total amount with the fund is Rs 10,000. This is referred to as the corpus. Later, some other investors invest Rs 2,000. Now the corpus will be Rs 12,000 (Rs 10,000 + Rs 2,000). The total amount invested (Rs 12,000) is called the corpus or the total amount of money invested in the fund. AUM Assets Under Management is the total value of all the investments currently being managed by the fund. Let's say the corpus is Rs 12,000 but, due to a rise in the price of the shares it has invested in, the value of the units has increased. So the Rs 12,000 invested is now worth Rs 15,000. This figure is referred to as AUM. Diversified equity mutual fund This is a mutual fund that invests in stocks of various companies in various sectors. ELSS Equity Linked Saving Schemes are diversified equity mutual funds with a tax benefit under Section 80C of the Income Tax Act. To avail of the tax benefit, your money must be locked up for at least three years. Balanced fund A fund that invests in both equity (shares) and debt (fixed return investments) is known as a balanced fund. Debt fund These are funds that invest in fixed return investments like bonds. A liquid fund is one that invests in money market instruments, these are fixed return investments of a very short tenure. NFO A New Fund Offering is the term given to a new mutual fund scheme.

SIP

A Systematic Investment Plan refers to periodic investing in a mutual fund. Every month or every three months, the investor will have to commit to putting in a fixed amount. This will go towards the purchase of units. Let's say that every month you commit to investing, say, Rs 1,000 in your fund. At the end of a year, you would have invested Rs 12,000. If the NAV on the day you invest in the first month is Rs 20, you will get 50 units. The next month, the NAV is Rs 25. You will get 40 units. The following month, the NAV is Rs 18. You will get 55.56 units. So, after three months, you would have 145.56 units. On an average, you would have paid around Rs 21 per unit. This is because, when the NAV is high, you get fewer units per Rs 1,000. When the NAV falls, you get more units per Rs 1,000.

SWOT Analysis: Strengths  Global parentage and expertise.  Experience senior management.

Weakness  Less visibility in Indian market.

 World class technology and infrastructure.  Strict risk control systems.  Fundamental and technical research.  Multiple products under one roof.

Opportunities  To grab the growing Indian market.

Threats  Global economic slowdown.  The Indian capital market is fluctuating.