Final Project_e90, Pp

Final Project 4P’s DIANA SARI 2007110153 HERNI VERYANY 2007110376 RIBKHA 2007110165 ENDY 2007110162 WINCENT 2007110132

Nokia E90 Communic ator

Company Profile   

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Nokia corporation is the biggest producer of telecommunication tools in the world. 1865 Nokia established as a pulp company by Fredrik Idestam. 20th century A Rubber Company built a factory around the Pulp Company location and started to use Nokia brand. After WW I The Finland Rubber Company took over the Pulp Company and the Finland Cable Company

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1967 That three companies is merged as Nokia Corporation . 1968 -1991 Nokia corporation moved to mobile. 1992 -1999 Mobile revolution in all over the world. 2000 – now Nokia sells its billionth mobile phone.

Product 

Characteristics

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Size : 132 x 57 x 20 mm Weight : 210 grams Volume :140 cc Colors available : red and mocha Displays Internal External

: 16 millions color (800x352) : 16 millions color (240x320)

Camera Primary : 3.2 mpix (2048 x 1536 pixel) Secondary : QCIF

Platform : S60 third edition Operating System: Symbian verse 9.2.

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Network : GSM 850/900/1800/1900 MHz and UMTS Connectivity : WLAN, infrared, and Bluetooth Memory Internal External

: 128 MB : expanded until 2 GB

Additional Features: HSDPA , Office, GPS, SMS, e-mail, Internet browser, contact, calendar, calculator, clock, games, recorder, unit converter, video player, video streaming, video recording, video ringtone, video sharing, MP3 player.

Table 1. Price of The Product

Price Figure 1. Price Figure of Nokia E90 Communicator Price (in billion Rupiahs)

Month

Month

May June July August Sept Oct Nov Dec

Price (in billion rupiahs) 15.5 15 13.5 13 12.75 12 11.7 10.3

Value factors 

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Nokia E90 Communicator can represent status as a professional and active business people in their society.

Pricing Strategies

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Skimming  In first launching, Nokia sells E90 to people who can buy it with the highest price (Rp.45.000.000,00)  Opportunity  In Indonesia, there are a lot of people who are interested in Nokia E90 Communicator. So, Nokia corporation used this opportunity to set high price to this premium mobile phone. 

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Price Negotiation

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For the owners of Visa Card, Nokia gives special offer if customers buy Nokia E90 Communicator in 12 months credit. Customers do not need to pay the 3% for the interest. This special offer only valid if customers buy this premium mobile phone in Nokia official store.

Place 

Form of Distribution

Distributed intensively to every province in Indonesia.  Started from the Nokia official store until common mobile phone shops. 

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Payment Methods

Cash  12 months credit. 

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Service/Repair

Nokia provides some services center which will help customers:  Nokia Priority  Nokia Hospitality  Nokia Care.

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Guarantee

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1 year official guarantee

Promotio n

Public Relations

Holding an event to educate people in understanding functions and technology of E90 communicator.

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Advertising

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Nokia uses some mass media in promoting E90:  Newspaper  The main media in every communicator series promotion.  Television  Most people like to watch television.  Magazine  Putting the advertisement in the magazine would make people pay attention to the product. 

Other promotion tools

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Nokia promote its product by using  Neon box  Poster  Billboard  Brochure, and  Advertisement through the internet

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Positioning

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Nokia E90 Communicator is regarded by public as a premium, exclusive and smart mobile phone that can assist every professional business people in doing their work. It is an office mobile phone, with a stylish and sleek design.