Product Launching Presentation
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Product Launching Presentation Clinique Mineral Translucent Spray Blusher Diana | Herni | Stephanie 11-7A
Company Profile It is an offshoot of the Estee Lauder Company Clinique was established in 1968 Clinique was developed to capture the type of customer who is asking for a helpful program Clinique products are allergy tested and 100% fragrance free
SWOT Analysis
Strengths: ◦ all its products are allergy tested and 100% fragrance free ◦ tested by experts and leading dermatologist
Weakness: ◦
Opportunity: o
high cost for its product research people have already trusted Clinique and sold in more than 135 countries and territories
Threats: o competitors, such as Kanebo and Lancome o illegal counterfeited products
Product Characteristics can be applied easily to your cheeks for a healthy, radiant and long lasting rosy glow made by 100% pure crushed minerals and contains no irritants It is naturally hypoallergenic, noncomedogenic, non-acnegenic, anti-bacteria The available colors are Pink Blossom, Sweet Orange, Sugar Plum, Natural Copper and Deep Chocolate
PR Consultant INSIDE Public Relations Consultant was first set up in November 2002 in Jakarta Provide a complete range of public relations service Inside Public Relations Consultant has already formulated its vision, mission, and value We also has some valuable experiences
Objectives and Public To create awareness of Clinique Mineral Translucent Spray Blusher in consumers, community and opinion leaders by 25% by the end of March 2009. Public Demographic Geodemographic
Media Newspapers: Kompas Magazines: Cosmopolitan Radio: 90.4 Cosmopolitan FM Television: O’Channel
Budget Venue (Balai Samudra) Foods & beverages Decoration & lighting Sound system Entertainer (Glenn Fredly) MC (Andhara Early) Invitation Press kit Goody bag
GRAND TOTAL: Rp 462.825.000
Program Information Title Place
: Mineralique : Balai Samudra Jl. Boulevard Barat no. 1 Kelapa Gading Jakarta Utara Date : Saturday, 2 August 2008 Time : 17.30 till drop
Press Kit and Goody Bag Press kit will be including: Pen, exclusive notebook, and Clinique magazines Goody bag will be including: Pen, exclusive notebook, mug, watch keychain, and cosmetic purse
Photos Sketch of the place
Clinique Mineral Translucent Spray Blusher
Decoration
Company Profile It is an offshoot of the Estee Lauder Company Clinique was established in 1968 Clinique was developed to capture the type of customer who is asking for a helpful program Clinique products are allergy tested and 100% fragrance free
SWOT Analysis
Strengths: ◦ all its products are allergy tested and 100% fragrance free ◦ tested by experts and leading dermatologist
Weakness: ◦
Opportunity: o
high cost for its product research people have already trusted Clinique and sold in more than 135 countries and territories
Threats: o competitors, such as Kanebo and Lancome o illegal counterfeited products
Product Characteristics can be applied easily to your cheeks for a healthy, radiant and long lasting rosy glow made by 100% pure crushed minerals and contains no irritants It is naturally hypoallergenic, noncomedogenic, non-acnegenic, anti-bacteria The available colors are Pink Blossom, Sweet Orange, Sugar Plum, Natural Copper and Deep Chocolate
PR Consultant INSIDE Public Relations Consultant was first set up in November 2002 in Jakarta Provide a complete range of public relations service Inside Public Relations Consultant has already formulated its vision, mission, and value We also has some valuable experiences
Objectives and Public To create awareness of Clinique Mineral Translucent Spray Blusher in consumers, community and opinion leaders by 25% by the end of March 2009. Public Demographic Geodemographic
Media Newspapers: Kompas Magazines: Cosmopolitan Radio: 90.4 Cosmopolitan FM Television: O’Channel
Budget Venue (Balai Samudra) Foods & beverages Decoration & lighting Sound system Entertainer (Glenn Fredly) MC (Andhara Early) Invitation Press kit Goody bag
GRAND TOTAL: Rp 462.825.000
Program Information Title Place
: Mineralique : Balai Samudra Jl. Boulevard Barat no. 1 Kelapa Gading Jakarta Utara Date : Saturday, 2 August 2008 Time : 17.30 till drop
Press Kit and Goody Bag Press kit will be including: Pen, exclusive notebook, and Clinique magazines Goody bag will be including: Pen, exclusive notebook, mug, watch keychain, and cosmetic purse
Photos Sketch of the place
Clinique Mineral Translucent Spray Blusher
Decoration
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