Final Project.docx

Jada Donald Final Project

Social Responsibility for Reebok Kathleen Tullie is the Director of Social Responsibility for Reebok and the Founder and Executive Director of BOKS, a free before school physical activity program for kids that is backed by Reebok and the Reebok Foundation. BOKS is the primary initiative of the Reebok Foundation. Tullie began the program in 2009 at one school in Natick, Massachusetts and under Kathleen's leadership it has since expanded to more than 950 schools worldwide. Major accomplishments since creating the BOKS program include partnering with the Partnership for Healthier America, Alliance for a Healthier Generation and being honored by First Lady Michelle Obama's "Let's Move" initiative at the 2013 Partnership for a Healthier America conference in Washington, D.C. Kathleen is a member of the Institute of Medicine Roundtable on Obesity Solutions and serves on the Physical Activity Innovation Collaborative. Kathleen has also been featured in numerous publications.

Innovation for Reebok

There's an innovation arms race in the sneaker world right now, with all the major players fighting to establish primacy with the ever-more-ambitious formulations and fabrications. The latest entry into this ongoing conflict: Reebok's Flexweave, which uses an open figure-eight construction that allows for as many (0r as few) strands of fiber as desired for each portion of a garment or shoe upper. Why does that matter? Because that kind of specificity allows for a totally tailored piece of fabric that stretches where comfortable and supports where necessary. The first shoe made with the technology, the Flexweave Fast runner, While technology has advanced in nearly every industry in the last 40 years, sports haven’t changed much. “That’s because we’re all taking materials off the shelves and regurgitating the same failing solutions,” says Dani Witek, Senior Innovation Apparel Designer. Where the industry fell stagnant, Witek and the Innovation Apparel team saw an opportunity. To build the PureMove Bra, Reebok partnered with STF Technologies and engineers at the University of Delaware to take the guesswork out of choosing the right bra for a variety of activities, offering an innovation that simply adapts to your movement – like an external skeleton. Coupled with a bare-bones construction, this technology reacts to your movement providing freedom when you want it and support when you need itdrops on February 1. But it's not the only thing Reebok is using its newest technology to create.

Work Cited

https://www.reebok.com/us/innovationcollective

https://www.google.com/search?q=innovation+of+reebok&rlz=1C1GCEA_enUS754US754&oq =innovation+of+reebok&aqs=chrome..69i57j0.16913j1j7&sourceid=chrome&ie=UTF-8

https://www.fastcompany.com/company/reebok