Final Jet Vs Kinfisher

By Mohan

Kingfisher Airlines •

It is India's largest airline. It is based in Bangalore. It operates more than 400 flights a day and has a network of 78 destinations, with regional and long-haul international services.Its main bases are Bangalore International Airport, Mumbai's Chhatrapati Shivaji International Airport, Hyderabad's Rajiv Gandhi International Airport and Delhi's Indira Gandhi International Airport. Kingfisher Airlines, through one of its holding companies United Breweries Group, has a 50 percent stake in low-cost carrier Kingfisher Red, formerly known as Air Deccan.

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Kingfisher is one of six airlines in the world to have a five-star rating from Skytrax, along with Asiana Airlines, Malaysia Airlines, Qatar Airways, Singapore Airlines and Cathay Pacific Airways.In May 2009, Kingfisher Airlines carried more than a million passengers, giving it the highest market share among airlines in India.

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Kingfisher Airlines has a frequent flyer program called King Club. Members of this program can earn frequent flyer miles (called King Miles) every time they fly with Kingfisher Airlines or any of its affiliate airlines, and redeem the same for free tickets on Kingfisher or its partner airlines.

Jet Airways •

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Jet Airways is an airline based in Mumbai, India. It is India's third largest airline after Air India and Kingfisher Airlines. It operates over 400 daily flights to 64 destinations worldwide. Its primary base is Mumbai's Chhatrapati Shivaji International Airport with secondary hubs at Bangalore, Brussels, Chennai, Delhi and Hyderabad, Kolkata and Pune as focus cities.[ In July 2008, Which? magazine ranked Jet Airways as the world's best longhaul airline after Singapore Airlines.In a poll conducted by SmartTravelAsia.com in September 2008, it was voted as the world's seventh best airline overall. it has also won an award for the quality of its catering.[4][5] In February 2009, Jet Airways had 846,000 passengers, making it the second largest airline in India behind Kingfisher Airlines.[6] Jet Airways also operates two low-cost airlines, namely JetLite (formerly Air Sahara) and Jet Airways Konnect.

SERVICES OFFERED in JET AIRWAYS In-Flight services  To take the flying experience to great new heights,they have changed the cabin design, in-flight entertainment,menus and the livery now sports a bold new attitude and a fresh new look.  Personalised five-course meal and one can choose what he/she wants and when one wants from the wide selection of world-class cuisine.  As a Première passenger, you have the privilege of selecting your seat at the time of reservation, relaxing and enjoying complimentary snacks and beverages at our plush airport lounges at Delhi, Mumbai (Bombay), Chennai (Madras), Kolkata, Bangalore, Hyderabad and Jaipur  Special services include Infant and child care,Wheel chair Assistance,Expectant mothers,Unaccompanied minors and Medical Emergencies

SERVICES OFFERED IN KINGFISHER •

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Personalized video screens and headphones broadcasting 5 video channels of the trendy FUN TV and the exclusive Kingfisher Radio - 10 channels of chartbusting music from across the globe.

They have done everything possible to ensure it. With the most sophisticated communication, navigation and security systems - both in the air and on the ground. As well as with a highly trained and skilled team of pilots and cabin crew who operate in completely state-of-the-art paperless environments. • A special selection of food and beverages is available on board with an individual Menu Card for every guest to enable you to choose from the finest on offer. • The Kingfisher Class experience begins even before you step on board. When you book your ticket online in the comfort of your home or office. At spacious terminals with the personalized attention of our dedicated valets. At the convenient check-in counters. And the attention to detail continues when you step onboard. With swanky designer interiors, spacious overhead storage bins, a professional crew decked in designer uniforms and a host of other comforts and delights.

Kingfisher Vs Jet Airways • Kingfisher is one of the • latest Airlines in INDIA. • Overall growth in year • 2007-08 is 37%. • Kingfisher acquired 46% • share in Air Deccan. • Domestic airlines poised to go international flights. •

Jet Airways is the experienced airline in INDIA. Overall growth in year 2007-08 is 16%. Jet airways acquired Air Sahara in 2006. Jet Airways already has domestic as well as international flights.

Kingfisher Vs Jet Airways • In a short span of 2 years its market share has become 28% including Air Deccan. • Personal in-flight entertainment in every seat. • It was awarded the ‘Best New Airline Of the Year’ award. • Already have training academy

• Jet Airways has its market share 31% including Air Sahara. • Average entertainment services. • Jet Airways won Double Honour Travel Trade Gazette Travel award. • They plan to start training academy.

S.W.O.T. Analysis - Key Attraction • • • • •

Market driver Experience exceeding 14 year Only private airline with international operation Market leader Largest fleet size

- Key Problem • • • •

- Opportunities • •

Untapped air cargo market Scope in international service and tourism

Loosing domestic market share Old fleet with average age around 4.79 years Scope for improvement in inflight service Weak brand promotion - Threats

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Strong competitors Fuel price hike Overseas market competition

S.W.O.T. Analysis - Key Attraction • • • • •

First airline with full new fleet of aircraft Brand image with Flamboyant Personality of Vijay Mallya Unmatched in flight service Exclusive Terminal Share Deal Route rationalization

- Opportunities • • • • •

Under penetrated domestic market International market Untapped air cargo market Expanding tourism industry Fleet size expansion

- Key Problem • • • •

Service delivery to metros and other big cities Yet not in profit High ticket pricing High attrition in top brass

- Threats • • •

Existing Operators Infrastructure issue Fuel price hike

P.E.S.T. Analysis - Political Issue • • •

License issue for international operation Infrastructural constraint ATF price policy

- Social Effect • • •

Sound Pollution Plane hijacking 9/11 Incident

- Economic Effects • •

Rising income level Reduced fare but yet not enough

- Technology Effect • •

Modernization of aircrafts modern tehnology like CAT3 and ILS

The 4Ps …. PRODUCT 

Currently the kingfisher airline operates the

aircrafts like the airbus A 320, A 319-100 and ATC-

72. After acquiring the Deccan kingfisher has started a new fleet known as kingfisher red. Here we emphasis on the kingfisher airlines. PLACE  

Covers even the toughest terrains in the country, and the services ranges from Ahmadabad to Agartala and to the major cities such as Delhi, Bangalore, and Chennai etc. The main strategy that kingfisher follows is to target the metro cities or the tier 1 cities in India.

PROMOTION  There are many events and advertisements through which kingfisher airlines is promoted.  There are multiple touch points and finer promotional services working for the promotional activities.  Loyalty and frequent flyer programs are also carried out.

PRICE 

The price segments that kingfisher targets is the higher income group as well as the upper middle class background.

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There are a few segments that are majorly for the youth and the high lifestyle segments.

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Sec A, sec B+ socio economic class mainly in the age group of 25-45 years are the main segments for which there is a specific prices offered by kingfisher.

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Some of the services offered by kingfisher do emphasis on their policy to target those segments which are willing to pay for luxury.

PEST Analysis POLITICAL FACTORS 1) Open sky policy 2) FDI limits: 100% for Greenfield airports 74% for the existing airports 100% through special permission 49% for airlines. ECONOMICAL FACTORS 1) Contribution to the Indian economy. 2) Rising cost of fuel. 3) Investment in the sector of aviation. 4) The growth of the middle income group family affects the aviation sector

SOCIAL FACTORS 1) Development of cities leads to better services and airports. 2)Employment opportunities. 3)Safety regulations. 4) The status symbol attached to a plane travel.

TECHNOLOGICAL FACTORS 1) The growth of e-commerce and e-ticketing. 2) Satellite based navigation system. 3) Modernisation and privatisation of the airports. 4) Developing green field airports with private sector for example in Bangalore the airport corporation limited. ENVIRONMENTAL FACTORS 1)The increase in the global warming. 2)The sudden and unexpected behavior of the atmosphere and the dependency on whether. 3)Shortage of the infrastructural capacity 4)Tourism saturation. LEGAL FACTORS 1) FDI limits 2) Bilateral treaties 3) Airlines acquisitions and the leasing cost.

COMPETITORS ANALYSIS

MARKET ANALYSIS

Airline Preference

20%

kingfisher

80%

jet

Advertising and Branding • • • •

Hoardings Brand Ambassadors Sponsorships Event Organization

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Hoardings Brand Ambassadors Sponsorships Event Organization

JetLite • • •

Second most experienced group Jet Airways market share Made Jet Airways as a biggest airline

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Decent facilities

Simplifly Deccan • India’s First LCC • Targetting Upper Middle Class Segment • Increased Kingfishers Flying Experience • Increasing Fleet Capacity to sustain load • Delays and Breakdowns • Bad Service

Customer Response thru surveys • • •

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Jet was the Aviation leader but it lost after Kingfisher entered the market. Kingfisher WOO’d the customer by giving extraordinary services but later it died down. Earlier they were polite,responsive, courteous (they’ll stand up to talk to you), would hold personal gossips and attend to customers (guests as they prefer to call). Not any longer. They don’t look the same set. Jet travelers found its flight to be on time. Jet usually informs their passengers about delay thru Telephone or SMS. And they provide refreshments in the mean time. Jet was found to be providing good in-flight food & entertainment. At Jet Baggage lose was never a problem Staff were friendly and helpful comparitive to Kingfisher.

• Jet Airways never had attitude problem, their problem was they refused to grow, which they have realised now and looks like they are working on it. • In Kingfisher vs Jet Airways round two goes to Jet Airways.

Thank You.!!