Abhi Project.docx

A Study on Comparative Analysis of Samsung and Sony Television at Pai International

Chapter 1 Introduction to Marketing: The objective of all business enterprises is to satisfy the needs and wants of the society. Marketing is, therefore, a basic function of all business firms. When a salesperson sells washing machines, a doctor treats a patient or a Government asks people to take their children for getting polio drops, each is marketing something to the targets. Traditionally, small firm owners did not give as much importance to marketing as to other functions such as accountancy, production and selling. Training programmers, enterprise development and the current thrust for competitiveness have now given high priority to promoting marketing awareness among small business owners, and marketing is now assuming its rightful place along with other business functions. Since early 1990s there has been a change in the thinking of businessman from product orientation to consumer orientation. Modern business concerns lay emphasis on ‘selling 239 satisfactions’ and not merely on selling products. The activities have to be coordinated so as to develop the marketing mix, which provides maximum satisfaction to the customers. That is why marketing research and product planning occupy an important role in marketing. The other important functions of marketing include: buying and assembling, selling, standardization, packing, storing, transportation, promotion, pricing and risk bearing. Thus, the scope of marketing is very wide and no more restricted to merely selling of products.

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A Study on Comparative Analysis of Samsung and Sony Television at Pai International

Marketing Meaning: Marketing may be narrowly defined as a process by which goods and services are exchanged and the values determined in terms of money prices. That means marketing includes all those activities carried on to transfer the goods from the manufacturers or producers to the consumers. We shall be learning later in the lesson that marketing is more than a mere physical process of distributing goods and services. It is the process of discovering and translating consumer wants into products and services. It begins with the customer (by finding their needs) and ends with the customer (by satisfying their needs). The scope of marketing can be understood in terms of functions that an entrepreneur has to perform. These include the following: a. Functions of exchange: which include buying, assembling, Packaging and selling b. Functions of physical supply: include transportation, storage and warehousing. c. Functions of facilitation: Product Planning and Development, Marketing Research, Standardization, Grading, Packaging, Branding, Sales Promotion, Financing.

The Marketing Concept: Dept of MBA

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A Study on Comparative Analysis of Samsung and Sony Television at Pai International

The marketing concept holds that the key to achieving organizational goals consists in determining the needs and wants of target markets and delivering the desired satisfactions 240 more effectively and efficiently than competitors. Under marketing concept, the emphasis is on selling satisfaction and not merely on the selling a product. The objective of marketing is not the maximization of profitable sales volume, but profits through the satisfaction of customers. The consumer is the pivot point and all marketing activities operate around this central point. It is, therefore, essential that the entrepreneurs identify the customers, establish a rapport with them, identify their needs and deliver the goods and services that would meet their requirements. The components of marketing concept are as under: a. Satisfaction of Customers: In the modern era, the customer is the focus of the organization. The organization should aim at producing those goods and services, which will lead to satisfaction of customers. b. Integrated marketing: The functions of production, finance and marketing should be integrated to satisfy the needs and expectations of customers. c. Profitable sales volume: Marketing is successful only when it is capable of maximizing profitable sales and achieves long-run customer satisfaction.

Importance of Marketing in Small Business: Since marketing is consumer oriented, it has a positive impact on the business firms. It enables the entrepreneurs to improve the quality of their goods and services. Marketing helps in improving the standard of living of the people by offering a wide variety of goods and services with freedom of choice, and by Dept of MBA

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A Study on Comparative Analysis of Samsung and Sony Television at Pai International

treating the customer as the most important person. Marketing generates employment both in production and in distribution areas. Since a business firm generates revenue and earns profits by carrying out marketing functions, it will engage in exploiting more and more economic resources of the country to earn more profits.

A large scale business can have its own formal marketing network, media campaigns, and sales force, but a small unit may have to depend totally on personal efforts and resources, making it informal and flexible. Marketing makes or breaks a small enterprise. An enterprise grows, stagnates, or perishes with the success or failure, as the case may be, of marketing. “Nirma” is appropriate example of the success of small scale enterprise. Marketing Of Service: The services sector is more than twice the size of the manufacturing sector. The growing competitive market for services means that a marketing orientation has become essential for the survival for service industries too. India’s high capabilities in Information Technology are well known. In addition, there is the most popular segment of its services sector, the entertainment industry, particularly films and TV happens to be one of the fastest growing in the world. Indian films are popular across West Asia, Afghanistan, Central Asia, Russia, South Africa and South East Asia. They are now penetrating the western world.

Marketing Research:

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A Study on Comparative Analysis of Samsung and Sony Television at Pai International

Marketing research is the means by which the information necessary to run a business is obtained. It helps an entrepreneur to take decisions concerning the type of product, the price policy, the channel of distribution, and sales promotion can be made rightly with the help of marketing information at the right time. It is the gathering, recording, and analysis of all facts about problems relating to the transfer and sale of goods and services from producer to consumer. For example, a hotel should find out what all services are needed to satisfy its customers and the soft toy manufacturer making teddy bears needs to find out if children really want purple teddy bears and so on. Every company, irrespective of size, must research its market, customers and competition; initially to set it on the right course and then continually to monitor its performance. Small-scale firms are often unable to afford continuous marketing research. However, they can use personal contacts and other informal methods for collecting required information about markets.

Market Segmentation: A market consists of large number of individual customers who differ in terms of their needs, preferences and buying capacity. Therefore, it becomes necessary to divide the total market into different segments or homogeneous customer groups. Such division is called market segmentation. They may have uniformity in employment patterns, educational qualifications, economic status, preferences, etc. Market segmentation enables the entrepreneur to match his marketing efforts to the requirements of the target market. Instead of wasting his efforts in trying to sell to all types of customers, a small scale unit can focus its efforts on the segment most appropriate to its market.

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A Study on Comparative Analysis of Samsung and Sony Television at Pai International

A market can be segmented on the basis of the following variables: 1. Geographic Segmentation: The characteristics of customers often differ across nations, states, regions cities or neighbourhoods. The entrepreneur can decide to operate in one or a few or all the geographic areas, but pay attention to differences in geographic needs and preferences. 2. Demographic Segmentation: Variables such as age, sex, family size, income, occupation, education, religion, race and nationality are widely used for market segmentation. 3. Psychological variables: Personality, life style, social class, etc. can also be used for market segmentation. For example, some products like pens, watches, cosmetics and briefcases are designed differently for common men and status seekers. 4. Behavioural Segmentation: Buyers are divided into groups on the basis of their knowledge, attitude, use or response to a product.

Comparative Analysis: An examination of the prices at which similar products in the same categories are recently sold.The outlets perform a comparative sales analysis for their clients to help them determine a price to list when selling a products or a price to offer when buying a products. Since no two products are identical, Sales analyst make adjustments for the differences between the sold products and the one that is about to be purchased or listed to determine a fair offer or sale price. Essentially, a

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A Study on Comparative Analysis of Samsung and Sony Television at Pai International

comparative sales analysis is a less-sophisticated version of a formal, professional appraisal. Factors Influencing Comparative Analysis: a. Nature of Market: If the customers are concentrated in a particular locality, personal selling is likely to be more effective. But if they are widely scattered in different parts of the country, other comparative tools are necessary to push up a product. Advertising and publicity are particularly important to attract the status-conscious customers. b. Nature of Product: In case of sale of consumers’ goods, all the comparative tools are necessary. But in order to push up industrial goods, personal selling is much more effective because its market is easily identifiable. c. Stage of Product’s Life: The stage of product life cycle is an important factor in determining product mix. During the introduction stage, customers are to be informed about the availability of the product and educate about its benefits and uses. Most firms compare between the products to launch their products successfully. After launch, advertisement and publicity are more important to create continuous patronage of the customers. But during the last stage of the product when sales are declining, it may be proper to cut the promotional efforts. d. Availability of Funds:

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A Study on Comparative Analysis of Samsung and Sony Television at Pai International

A firm with huge comparative analysis budget can spend on all comparing on products for good results. But a firm with financial constraints will be selective in the use of comparing activities. e. Effectiveness of Comparative Tools: Different comparative tools are effective at different stages of buyer readiness. At the awareness stage, advertising and publicity are more effective. At the comprehension stage, advertising and personal selling are important. During the conviction stage, personal selling is very effective. Personal selling and sales promotion are highly effective at closing the sale stage.

Chapter 2 Research design:

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A Study on Comparative Analysis of Samsung and Sony Television at Pai International

Research design is a frame work or blueprint for conducting the market research project. It details the procedure necessary for obtaining the information needed to structure or solve marketing research problem. Statement of the problem: To determine the Comparative Analysis of Samsung and Sony Television at Pai International. Significance of the study: The study done on the above topic is an idea of how the shopping behaviour of the customer’s changes and what behaviour they display while buying a Television. The project will be help full in finding out what strategies to make in order to fulfil the needs and wants of customers and create a competitive advantage in the retail market. Objectives of Study 

To study the mind-set of the customers.



To know the perception about the product in the customers mind.



To know whether the sales targets are reached.

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To see whether the product launched is reached to every customers mind.



To compare the brand or product with others.

RESEARCH METHODOLOGY OF THE STUDY: Dept of MBA

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A Study on Comparative Analysis of Samsung and Sony Television at Pai International

TYPE OF STUDY: Descriptive study: A type of conclusive research which has its major objective the description of something – usually market characteristics or functions.

DATA COLLECTION TECHNIQUE: Information that is collected on field in the form of Questioners, Customer interaction. Secondary data: Information that is collected through online journals, Past Records given by the company. SAMPLE METHOD: Random Sampling Sample size: 100 Customers TYPE OF STUDY: Descriptive LIMITATION OF STUDY:  The study conducted in Bangalore cannot generalize in the whole state of Karnataka as Pai digital has sufficient hold on city only. Dept of MBA

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A Study on Comparative Analysis of Samsung and Sony Television at Pai International

 Since there was specific time span, the study has been limited from closing satisfactory number of questionnaire and information.  Some respondent were not aware of the latest products, which made the questionnaire uncompleted  Most respondents were interested in the small segment of Pai Digital products, which condensed the study on electronic products. PLAN OF ANALYSIS: The data collected was presented in the form of tabulation and graphical representation and further analysed using statistical tools like percentage (%), mean, standard deviation.

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A Study on Comparative Analysis of Samsung and Sony Television at Pai International

CHAPTER 3 Company Profile Pai International is a story of successful brand in retailing Electronics, Appliances, Mobiles, Laptops & more... A saga that dates back to the year 2001 when Pai International was launched as a single store and never looked back. Today there are 57 Pai outlets across Karnataka & Andhra Pradesh, like Bangalore, Hyderabad, Mangalore, Mysore, Hubli, Belgaum, other major metros and other key towns. Pai International is one of the most-sought-after retailers for all global brands enjoying enviable goodwill and loyalty among the customers of home appliances and consumer electronics. The past decades have seen technology transforming lives and lifestyles tremendously and Pai International is content to have played a major role in driving this journey forward. Pai International has carved out a niche for itself as the most admired and reliable retailer with its genuine offers, best pricing, best shopping ambience and delivery practices, genuine lucky draws and so on. Mr.RajkumarPai, MD of Pai International Electronics has been steering this movement from the top as the MD with a sharp business acumen and stewardship. We at Pai International work as one family with a shared sense of values held in high esteem. Responsibility, dedication, perseverance and innovation are the Dept of MBA

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key words that inspire us and as a culture these permeate our entire work atmosphere. Our philosophy is to keep pace with the customer expectations and keep innovating so as to rejuvenate their lives with fresh experiences. Pai Electronics, our exclusive chain of Electronic goods have stemmed from this deep-seated belief of Pai international. So are our expansion plans. We have entered Andhra Pradesh also to make more and more customers experience advantage Pai! Pai International has many surprises up its sleeves. The days to come would witness us drawing more smiles and winning more hearts. History: PAI INTERNATIONAL, which was established in 2000 by Mr. Raj Kumar Pai a leading name in the consumer durables and electronic goods sector started its beginning in the year 2000 with just one outlet in Indiranagar, Bangalore. Since its inception, it started growing step by step and at present, Pai International has total full-fledged 15 Showrooms throughout Karnataka. Since its inception, it started growing step by step and at present, Pai International has total full-fledged 15 Showrooms throughout Karnataka. To name, Indiranagar, R.T.Nagar, Vijayanagar, Koramangala, Peenya, Yelahanka, Marathahalli, BannerghattaMg.Road in Bangalore, Mangalore, Udupi, Bhatkal, Hubli, Hassan, Belgaum &Chikmagalur. Members: Mr. S Raj Kumar Pai PAI ELECTRONICS, OWNER AND MANAGING DIRECTOR Category list in Pai International: Dept of MBA

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Television Laptop and Desktop Home Appliances Kitchen appliances Mobile phones and Tablets Gaming Ports Sound systems Cameras List of Companies in Pai International: Sony Apple LG Kodak Panasonic Samsung and much more Visions: "Connecting with every consumer’s home, empowering every employee and revolutionizing every retail chain". Sales Vision:

1. To become top 5 retail chains in south India by 2010 2. 2008- Started organized distribution in Bangalore Values: Dept of MBA

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Personalized Services: A dedicated team who will provide a single point of contact (SPOC) to respond to your requirements.

Our Website:

www.Paiinternational.co.in where you are able to view the whole category of products of different brands and their retail pricing, search for product and even compare with that of other products, all year round.

Products Delivered: Prompt delivery direct to your door -, anywhere in Karnataka.

One Stop Shop: It serves the consumers with a motto of “Best Price, Best Brands, Best Service & Best Offers” offering a wide range of electronic goods with an array of international brands to choose a varieties of LCDs, CTVs, DVDs, Microwave Oven, Washing Machines, Refrigerators, Handy Cams etc. under one roof.

Leading Brands:

Pai International has in its store the indigenous and international products of reputed brands like LG, Samsung, Philips, Onida, TCL, Sansui, Kelvinator

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Whirlpool, Godrej, Voltas, Videocon, Nokia, Sony Ericsson, Canon, Kodak, Motorola, IFB, Tata sky etc.

People:

Pai International is a Limited Company with Mr.S.RajkumarPai, as Managing Director, is a driving force behind this company’s resounding success in the consumer electronic market, with a panel of directors, Mr. S. Uttam Kumar Pai, Mr.GuruprasadPai, &Mr.Ajith Kumar Pai. Mrs.Meena .R. Pai is a Financial Director of the company.

Pai International takes pride that it has generated employment with a team of more than 500 trained employees in its all showrooms and has set an ambitious project of manufacturing its own qualitative brand of electronic & home appliances in the country in the near future to the customers.

Advertising and promotions:

The Company spends considerable sums each year in a vigorous advertising and promotion campaign which includes magazines, and newspapers. A unique feature of the company is, as a seasonal offer to the customers, they organize every year Super Summer Sale, Ganesh Festival Sale, Mega Monsoon Mela, New Year Super Sale and of course, Inaugural Sale wherever they open showrooms, with lots of offers to their esteemed customers. Till now, they have disbursed 2 Honda City Cars, 26 Maruthi Alto Cars, 1 Wagoner and other fabulous prizes of LCDs TVs, Refrigerators, Flat CTVs, Microwave Oven, DVD Players, Color Mobile Handset and so on and other phenomenal offers Dept of MBA

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like spot finance, 0% interest scheme, Exchange Offers, free delivery etc.

Product Range:

The product range, from computers and mobile phones to light bulbs and batteries, now stands at over 3000 and is growing. This range is continuously increasing with the opening of the fifteenth store. These stores also stock an extended consumer durable product range.

Customer Service:

Pai International is committed to providing customers with not only an excellent range of products, but both first class service and unbeatable after sales support. To this end, a team of buyers scour the world looking for suitable products, and an in-house Quality Control department ensures the products offered to the customers meet stringent safety and performance standards.

SWOT Analysis: Strength:

1. Strong Market Presence 2. Strong Financial performance 3. Strategic domestic acquisitions

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Weakness:

1. Dependence on few suppliers 2. Lawsuit

Opportunities:

1. Agreement with Carphone 2. Growing global computer and electronic retail sector 3. New Stores

Threats:

1. Competitions with us 2. Rising labour wages 3. Soaring consumer price

Milestones:

The company has achieved a target of 150 crores in the financial year 2007-08 and set a target of Rs.200 crore turnovers with plan of expansion of showroom in Kundapur, Shimoga&Davangere and 6 Mega Electronic Showrooms in the important locations in Bangalore. Awards: 1. Best lexes display award- 2000-01 by usha

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2. New Year super sale (target achievement award) Dec05-Jan06 Indiranagar branch 3. New Year super sale (highest growth award) dec05-jan06 peenya branch 4. Mega festival sale (Oct-Nov 2005) Indiranagar branch 5. Performance appreciation award(in automatic washing machine category) 2004 6. Highest sale award 2001 by LG in CTV division 7. Promising dealer 2003 by Sansui 8. Best customer retention for air conditioners 2002 by LG. 9. Electrolux award( key partner citation) 10. Certificate of appreciation(in recognition of outstanding performance and achieving sales, target in Kodak digital camera promotion during Oct-Dec 2007 11. G money (proud to be partner in growth)Sept 2005

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Chapter 4

Analysis and Interpretation

TABLE-4.1: Shows which is better either branded products or unbranded products?

RESPONSE Yes No Total

NUMBER OF RESPONDENTS 82 18 100

PERCENTAGE (%) 82% 18% 100%

ANALYSIS In the above table we can analyse that 82 people have chosen yes as option which is 82% of the total respondent and 18 people have chosen no as option which is 18% of the total respondent.

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GRAPH 4.1: Shows which is better either branded products or unbranded products?

18

Yes No

82

INTERPRETATION By the above analysis we can interpret that 82 people out of 100 people are saying that branded products are better than unbranded products which means 82% of total respondents. Dept of MBA

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TABLE-4.2:Shows which Television brand you prefer?

RESPONSE Samsung Sony Others Total

NUMBER OF RESPONDENTS 38 35 27 100

PERCENTAGE (%) 38% 35% 27% 100%

ANALYSIS In the above table we can analyse that 38 people have chosen Samsung as option which is 38% of the total respondent, 35people have chosen Sony as option which is 35% of the total respondent and 27 people have chosen Others as option which is 27% of the total respondent.

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GRAPH-4.2:Shows which Television brand you prefer?

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27 38 Samsung Sony Others

35

INTERPRETATION By the above analysis we can interpret that 38 people out of 100 people are looking for Samsung Television which means 38% of total respondents are looking for Samsung Television.

TABLE-4.3: Shows do you think Samsung is strong competitor of Sony Television? Dept of MBA

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RESPONSE Yes No Total

NUMBEROF RESPONDENTS 72 28 100

PERCENTAGE (%) 72% 28% 100%

ANALYSIS In the above table we can analyse that 72 people have chosen yes as option which is 72% of the total respondent and 28 people have chosen no as option which is 28% of the total respondent.

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GRAPH-4.3:Shows do you think Samsung is strong competitor of Sony Television?

28

Yes No

72

INTERPRETATION By the above analysis we can interpret that 72 people out of 100 people are saying that Samsung is a strong competitor of Sony Television which means 72% of total respondents.

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TABLE-4.4: Shows which Television is bigger in size?

RESPONSE Samsung Sony Others Total

NUMBER OF RESPONDENTS 40 31 29 100

PERCENTAGE (%) 40% 31% 29% 100%

ANALYSIS In the above table we can analyse that 40 people have chosen Samsung as option which is 40% of the total respondent, 31people have chosen Sony as option which is 31% of the total respondent and 29 people have chosen Others as option which is 29% of the total respondent.

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GRAPH-4.4: Shows which Television is bigger in size?

29 40

Samsung Sony Others

31

INTERPRETATION

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By the above analysis we can interpret that 40 people out of 100 people have said Samsung Television is bigger in sizewhich means 40% of total respondents have said Samsung Television is bigger in size.

TABLE-4.5: Shows on what basis you purchase a Television brand?

RESPONSE Price Offer available Brand loyalty Quality of services Features Total

NUMBER OF RESPONDENTS 22 23 30 15 10 100

PERCENTAGE (%) 22% 23% 30% 15% 10% 100%

ANALYSIS In the above table we can analyse that 22 people have chosen Price as option which is 22% of the total respondent, 23 people have chosen Offer available as option which is 23% of the total respondent,30 people have chosen Brand loyalty as option which is 30% of the total respondent, 15 people have chosen Quality of services as option which is 15% of the total respondent and 10people have chosen Features as option which is 10% of the total respondent. Dept of MBA

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GRAPH-4.5: Shows on what basis you purchase a Television brand?

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35 30 25 20 15 10

30 22

Series1

23 15

5

10

0 Price

Offer Brand loyalty Quality of available services

Features

INTERPRETATION By the above analysis we can interpret that 30 people out of 100 people are purchased Television brand on the basis of Brand loyaltywhich means 30% of total respondents are purchased Television brand on the basis of Brand loyalty.

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TABLE-4.6: Shows which factors influenced you in purchasing a Television brand your currently using?

RESPONSE Price/Offers Brand name Availability in stores Different size Total

NUMBER OF RESPONDENTS 37 27 25 11 100

PERCENTAGE (%) 37% 27% 25% 11% 100%

ANALYSIS In the above table we can analyse that 37 people have chosen Price/Offers as option which is 37% of the total respondent, 27 people have chosen Brand name as option which is 27% of the total respondent,25 people have chosen Availability in stores as option which is 25% of the total respondent and 11people have chosen Different size as option which is 11% of the total respondent.

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GRAPH-4.6: Shows which factors influenced you in purchasing a Television brand your currently using?

40 35 30 25 20

37

Series1

15

27

10

25

11

5 0 Price/Offers

Brand name

Availability in stores

Different size

INTERPRETATION By the above analysis we can interpret that 37 people out of 100 people are influenced by Price/Offers to purchase a Television brandwhich means 37% of total respondents.

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TABLE-4.7: Shows you consider owing a Television as a

RESPONSE Necessity Status Luxury Total

NUMBER OF RESPONDENTS 48 34 18 100

PERCENTAGE (%) 48% 34% 18% 100%

ANALYSIS In the above table we can analyse that 48 people have chosen Necessity as option which is 48% of the total respondent, 34 people have chosen Status as option which is 34% of the total respondent and 18people have chosen Luxury as option which is 18% of the total respondent.

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GRAPH-4.7: Shows you consider owing a Television as a?

18

48

Necessity Status Luxury

34

INTERPRETATION

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By the above analysis we can interpret that 48 people out of 100 people are considered Television as necessitywhich means 48% of total respondents are considered Television as Necessity.

TABLE-4.8: Shows which Television will have the best resell value?

RESPONSE Samsung Sony Others Total

NUMBER OF RESPONDENTS 38 38 24 100

PERCENTAGE (%) 38% 38% 24% 100%

ANALYSIS In the above table we can analyse that 38 people have chosen Samsung and Sony as option which is 38% of the total respondent and 24people have chosen Others as option which is 24% of the total respondent.

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GRAPH-4.8: Shows which Television will have the best resell value?

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24 38 Samsung Sony Others

38

INTERPRETATION By the above analysis we can interpret that 38 people out of 100 people would say Samsung television will have the best resell valuewhich means 38% of total respondents would say Samsung television have the best resell value.

TABLE-4.9: Shows which Television will be the best for Power consumption utility? Dept of MBA

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RESPONSE Samsung Sony Others Total

NUMBER OF RESPONDENTS 51 40 9 100

PERCENTAGE (%) 51% 40% 9% 100%

ANALYSIS In the above table we can analyse that 32 people have chosen Affordable price as option which is 32% of the total respondent, 21 people have chosen Technical Superiority over competition as option which is 21% of the total respondent,26 people have chosen Comfort as option which is 26% of the total respondent, 6 people have chosen Manufacturers image as option which is 6% of the total respondent, 12people have chosen Safety as option which is 12% of the total respondent and 3 people have chosen After sale services as option which is 3% of the total respondent.

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GRAPH-4.9: Shows which Television will be the best for Power consumption utility?

9

Samsung 51 40

Sony Others

INTERPRETATION By the above analysis we can interpret that 51 people out of 100 people would like to buy a Samsung Television because it will be the best for Power consumption utility which is 51% of total respondents.

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TABLE-4.10: Shows how long you are using Television of same brand?

RESPONSE <2 Years 2-5 Years 5-10 Years >10 Years Total

NUMBER OF RESPONDENTS 23 24 30 23 100

PERCENTAGE (%) 23% 24% 30% 23% 100%

ANALYSIS In the above table we can analyse that 23 people have chosen <2 Years and >10 Years as option which is 23% of the total respondent, 24 people have chosen 2-5 Years as option which is 24% of the total respondent and 30 people have chosen 5- 10 Years as option which is 30% of the total respondent.

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GRAPH-4.10:Shows how long you are using Television of same brand?

35 30 25 20

15 10

Series1

30 23

24

<2 Years

2-5 Years

23

5

0 5-10 Years

>10 Years

INTERPRETATION By the above analysis we can interpret that 30 people out of 100 people are using Television of same brand from 5-10 Years which is 30% of total respondents.

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TABLE-4.11: Shows would you like to switch to another brand with additional features?

RESPONSE Yes No Total

NUMBER OF RESPONDENTS 71 29 100

PERCENTAGE (%) 71% 29% 100%

ANALYSIS In the above table we can analyse that 71 people have chosen Yes as option which is 71% of the total respondent and 29 people have chosen No as option which is 29% of the total respondent.

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GRAPH-4.11: Shows would you like to switch to another brand with additional features?

29

Yes No

71

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INTERPRETATION By the above analysis we can interpret that 77 people out of 100 people would like to switch to buy another brand with additional features which is 77% of total respondents.

TABLE-4.12: you decided to buy a Samsung/Sony Television because of:

RESPONSE Affordable price Brand Loyalty After sale services Quality Attractiveness Total

NUMBER OF RESPONDENTS 18 29 33 12 8 100

PERCENTAGE (%) 18% 29% 33% 12% 8% 100%

ANALYSIS

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A Study on Comparative Analysis of Samsung and Sony Television at Pai International

In the above table we can analyse that 18 people have chosen Affordable price as option which is 18% of the total respondent, 29 people have chosen Brand loyalty as option which is 29% of the total respondent, 33 people have chosen After sale services as option which is 33% of the total respondent,12 people have chosen Quality as option which is 12% of the total respondent and 8 people have chosen Attractiveness as option which is 8% of the total respondent.

GRAPH-4.12: you decided to buy a Samsung/Sony Television because of:

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A Study on Comparative Analysis of Samsung and Sony Television at Pai International

35 30

25 20 15 10

29

33 Series1

18

5

12

8

0

INTERPRETATION By the above analysis we can interpret that 33 people out of 100 people would like to buy a Samsung/Sony Television because ofAfter sale services which is 33% of total respondents.

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TABLE-4.13: Shows the reasons for particular brand of Television.

RESPONSE Low price Good Quality Good Services Goodwill others Total

NUMBER RESPONDENTS 20 38 28 9 5 100

OF PERCENTAGE (%) 20% 38% 28% 9% 5% 100%

ANALYSIS In the above table we can analyse that 20 people have chosen Low price as option which is 20% of the total respondent, 38 people have chosen Good Quality as option which is 38% of the total respondent, 28 people have chosen Good services as option which is 28% of the total respondent, 9 people have chosen Goodwill as option which is 9% of the total respondent and 5 people have chosen Others as option which is 5% of the total respondent.

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A Study on Comparative Analysis of Samsung and Sony Television at Pai International

GRAPH-4.13: Shows the reasons for particular brand of Television.

40 35 30 25 20

38

15 10

Series1 28

20

5

9

0 Low price Good Quality

Good Services

Goodwill

5 others

INTERPRETATION By the above analysis we can interpret that 38 people out of 100 people would like Good Quality is the reasons for particular brand of Television which is 38% of total respondents.

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TABLE-4.14: Shows how satisfied are you with the Quality of display of Television

RESPONSE Highly Satisfactory Satisfactory Average Dissatisfactory Highly Dissatisfactory Total

NUMBER OF RESPONDENTS 24 33 32 7 4 100

PERCENTAGE (%) 24% 33% 32% 7% 4% 100%

ANALYSIS In the above table we can analyse that 24 people have chosen Highly Satisfactory as option which is 24% of the total respondent, 33 people have chosen Satisfactory as option which is 33% of the total respondent, 32 people have chosen Average as option which is 32% of the total respondent, 7 people have chosen Dissatisfactory as option which is 7% of the total respondent and 4 people have chosen Highly Dissatisfactory as option which is 4% of the total respondent.

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A Study on Comparative Analysis of Samsung and Sony Television at Pai International

GRAPH-4.14: Shows how satisfied are you with the Quality of display of Television

35 30 25 20 33

15 10

32

24

5 0

Dept of MBA

Series1 7

4

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A Study on Comparative Analysis of Samsung and Sony Television at Pai International

INTERPRETATION By the above analysis we can interpret that 33 people out of 100 people satisfied with the Quality of display of Television which is 33% of total respondents.

TABLE-4.15: Shows the Satisfaction of price of Television

RESPONSE

NUMBER OF

PERCENTAGE (%)

RESPONDENTS Highly Satisfactory

19

19%

Satisfactory

24

24%

Average

27

27%

Dissatisfactory

24

24%

Highly Dissatisfactory

6

6%

Total

100

100%

ANALYSIS Dept of MBA

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A Study on Comparative Analysis of Samsung and Sony Television at Pai International

In the above table we can analyse that 19 people have chosen Highly Satisfactory as option which is 19% of the total respondent, 24 people have chosen Satisfactory as option which is 24% of the total respondent, 27 people have chosen Average as option which is 27% of the total respondent, 24 people have chosen Dissatisfactory as option which is 24% of the total respondent and 6 people have chosen Highly Dissatisfactory as option which is 6% of the total respondent.

GRAPH-4.15: Shows the Satisfaction of price of Television

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A Study on Comparative Analysis of Samsung and Sony Television at Pai International

30 25 20 15 10

24

27

24

19

5

Series1 6

0

INTERPRETATION By the above analysis we can interpret that 27 people out of 100 people are Averagely satisfied with the price of Television which is 27% of the total respondents.

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TABLE-4.16: Shows the Television causing eyesight problem

RESPONSE

NUMBER OF

PERCENTAGE (%)

RESPONDENTS Samsung

30

30%

Sony

40

40%

Others

30

30%

Total

100

100%

ANALYSIS In the above table we can analyse that 30 people have chosen Samsung as option which is 30% of the total respondent, 40 people have chosen Sony as option which is 40% of the total respondent and 30 people have Others as option which is 30% of the total respondent.

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GRAPH-4.16: Shows the Television causing eyesight problem

30

30 Samsung Sony Others

40

INTERPRETATION By the above analysis we can interpret that 40 people out of 100 people are saying that Sony causes eyesight problem which is 40% of total respondents.

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TABLE-4.17: Awareness about Features, Quality, Effectiveness and Technology provided by other Television brands.

RESPONSE Yes No Total

NUMBER OF RESPONDENTS 72 28 100

PERCENTAGE (%) 72% 28% 100%

ANALYSIS In the above table we can analyse that 72 people out of 100 people are aware about the Features, Quality, Effectiveness and Technology provided by other Television brands and 28 people out of 100 are not aware about the Features, Quality, Effectiveness and Technology provided by other Television brands

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GRAPH-4.17: Awareness about Features, Quality, Effectiveness and Technology provided by other Television brands.

28

Yes No

72

INTERPRETATION Dept of MBA

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A Study on Comparative Analysis of Samsung and Sony Television at Pai International

By the above analysis we can interpret that 72 people out of 100 people are aware about Features, Quality, Effectiveness and Technology provided by other Television brands which is 72% of total respondents.

TABLE-4.18: while buying a branded television what would customer look for

RESPONSE Size Power consumption Converters Sensors Total

NUMBER OF RESPONDENTS 31 34 25 10 100

PERCENTAGE (%) 31% 34% 25% 10% 100%

ANALYSIS In the above table we can analyse that 31 people have chosen Size as option which is 31% of the total respondent, 34 people have chosen Power consumptions as option which is 34% of the total respondent, 25 people have chosen converters as option which is 25% of the total respondent and 10 people have chosen Sensors as option which is 10% of the total respondent. Dept of MBA

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A Study on Comparative Analysis of Samsung and Sony Television at Pai International

GRAPH-4.18: while buying a branded television what would customer look for

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A Study on Comparative Analysis of Samsung and Sony Television at Pai International

40 35 30 25 20 15

Series1

34

31

25

10 5

10

0 Size

Power consumption

Converters

Sensors

INTERPRETATION By the above analysis we can interpret that 34 people out of 100 people would like to buy a branded television which is 34% of total respondents.

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TABLE-4.19: Shows will you recommend your Television brand to others

RESPONSE Yes No Total

NUMBER OF RESPONDENTS 74 26 100

PERCENTAGE (%) 74% 26% 100%

ANALYSIS In the above table we can analyse that 74 people have chosen Yes as option which is 74% of the total respondent and 26 people have chosen No as option which is 26% of the total respondent.

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A Study on Comparative Analysis of Samsung and Sony Television at Pai International

GRAPH-4.19: Shows will you recommend your Television brand to others

26

Yes No

74

INTERPRETATION By the above analysis we can interpret that 74 people out of 100 people would like to recommend television brand to others which is 74% of total respondents.

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A Study on Comparative Analysis of Samsung and Sony Television at Pai International

Chapter 5 FINDINGS: The findings that were found are as follows:  The primary customers who come to buy Television are majority of them are male customer.  82% of people feel that branded products are better than unbranded products.  72% of people’s opinion is that Samsung is a strong competitor of Sony.  40% of respondents believe that Samsung is bigger in size.  Based on Brand loyalty 30% of respondents buy a Television.  48% of people consider owing a Television as a Necessity.  38% of customers say Samsung Television will have the best for resell value.  51% of people say Samsung Television will be the best for Power consumption Utility.  71% of respondents would like to switch to another brand with additional features. Dept of MBA

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 40% of people say that Sony Television causes eye sight problem.  74% of respondents suggest their Television brand to their Friends.

SUGGESSTION: 1. Service quality should be enhanced either it may be delivery or repair service. 2. Outdoor sales promotion concentration should be emphasized on. 3. Customer service improvisation.

CONCLUSION: The analysis entitled “A Study on Comparative Analysis of Samsung and Sony Television at Pai International”.As the research has shown the comparison between Samsung and Sony Television, company should keep close eye on the market situation. Yet, customer were price sensitive, but the changing market trend and customer view and preference shown that customer are now comfort sensitive. They want quality Television, good services and with better performance. If an organisation is able to determine what satisfies customers, the organisation can implement the marketing concept and better predict how consumers will respond to different marketing programmes. The advertisement of Pai International should be improved a lot when compared to other Competitors. A Study on Comparative Analysis of Samsung and Sony Television is very effective. Dept of MBA

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A Study on Comparative Analysis of Samsung and Sony Television at Pai International

The awareness and marketing programs of Pai international are very helpful for customers regarding the Televisions.According to backward cities the location ofPai international showroomsare not present everywhere, so there should be implemented the showrooms to rise up sales. The best efforts have been made to make the study fruitful, although time span was not enough for detached study, in the limited time span somewhat success has been achieved towards readers aim.

BIBLOGRAPHY 

http://paiinternational.in/



www.paiinternational.com



http:// paiinternationalwiki.in/

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A Study on Comparative Analysis of Samsung and Sony Television at Pai International

Questionnaire Please put a “” in the corresponding □ NAME: AGE: □ 18-25 □ 25-30 □ 30-35 □ 35-40 □ 40+ GENDER: □ MALE □ FEMALE OCCUPATION: Dept of MBA

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□ Student □ Public/Private Employee □ Business □ House wife □ Professional □ Others

1. Do you think branded products are better than unbranded products? a) □ Yes b) □ No 2. Which Television brand do you prefer among the following? a) □ Samsung b) □ Sony c) □ Others 3. Do you think Samsung is a strong competitor of Sony Television? a) □ Yes b) □ No 4. Which Television is bigger in size? a) □ Samsung b) □ Sony c) □ Others 5. On what basis do you purchase a Television brand? a) □ Price b) □ Offer available c) □ Brand loyalty d) □ Quality of services e) □ Features 6. Which factors influenced you in purchasing the Television brand you are currently using? a) □ Price/Offers b) □ Brand name c) □ Availability in stores Dept of MBA

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A Study on Comparative Analysis of Samsung and Sony Television at Pai International

d) □ Different size 7. You consider owing a Television as a: a) □ Necessity b) □ Status c) □ Luxury 8. Which Television will have the best for resell value? a) □ Samsung b) □ Sony c) □ Others 9. Which Television will be the best for Power consumption Utility? a) □ Samsung b) □ Sony c) □ Others 10. How long you have been using Television of a same brand? a) □ <2 b) □ 2-5 c) □ 5-10 d) □>10 11.Would you like to switch to another brand with additional features? a) □ Yes b) □ No 12. You decided to buy a Sony/Samsung Television because of: a) □ Affordable price b) □ Brand Loyalty c) □ After sale services d) □ Quality e) □ Attractiveness 13. What are the reasons for using particular brand of television? a) □ Low price b) □ Good Quality c) □ Good Services Dept of MBA

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A Study on Comparative Analysis of Samsung and Sony Television at Pai International

d) □ Goodwill e) Others specify__________________ 14. How satisfied are you with the Quality of display of Television? a) □ Highly Satisfactory b) □ Satisfactory c) □ Average d) □ Dissatisfactory e) □ Highly Dissatisfactory 15. How satisfied are you with the Pricing of Television? a) □ Highly Satisfactory b) □ Satisfactory c) □ Average d) □ Dissatisfactory e) □ Highly Dissatisfactory 16. Which Television causes eye sight problem? a) □ Samsung b) □ Sony c) □ Others 17. Are you aware about the Features, Quality, Effectiveness and Technology provided by the other Television brands? a) □ Yes b) □ No 18. What would you look for while buying the particular branded television? a)□ Size b)□ Power Consumption c)□ Converters (pen drive, Wi-Fi connectivity etc.) d) □ Sensors 19. Will you recommend your Television brand to your friends? a) □ Yes b) □ No 20. Any suggestions about Samsung or Sony Television?

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