Jet Final

•Click ____ __ ____ to _____ edit____ ______ Master

text

styles

Second _____ _____

level

Third ____ _____ Fourth _____ _____ Fifth ____level _____

level level

•

Jinnendra Patil

CONTENTS WEL COME TO JET HISTORY MANAGEMENT CURRENT STATUS PERFORMANCE OPERATIONS INTERNATIONALIZATION INTERNATIONALIZATION STRATERGY MERGER- THE STEPPING STONE STRATERGY S9 NOW JETLITE SWOT ANALYSIS

Welcome to Jet Airways Limited

Swagath, Welcome to Jet

Based in Mumbai, India.

It operating domestic and international services. Over 400 daily flights to 45 destinations across the country and 6 overseas. Its main base is Chhatrapati Shivaji International Airport, Mumbai, with hubs •Indira Gandhi International Airport, Delhi, •Anna International Airport, Chennai, •Netaji Subhash Chandra Bose International Airport, Kolkata, •Bangalore International Airport and •Brussels Airport. •Jet Airways is currently India’s largest Domestic Carrier. •It second largest International Carrier in the Country

History Jet Airways was incorporated on 1 April 1992 as Air taxi Services Started commercial airline operations on 5 May 1993. In January 1994 a change in the law enabled Jet Airways to apply for scheduled airline status, which was granted on 4 January 1995. It began international operations to Sri Lanka in March 2004. Plans to acquire rival Air Sahara, announced in January 2006. The airline is owned by Tailwinds (owned by Naresh

Management About the Founder Naresh Goyal (57), the founder Chairman of Jet Airways. Mr. Goyal served on the Board of Governors of the International Air Transport Association (IATA), from 2004-2006. In 1991, Mr. Naresh Goyal took advantage of the opening of the Indian economy and the enunciation of the Open Skies Policy by the Government of India to set up Jet Airways for the operation of scheduled air services on domestic sectors in India.

Current Status • In Jan- 2006, Jet Airways announced that it would buy Air Sahara. • The deal fell through in June 2006, with court-room battle. •

A modified deal did go through eventually in January 2007.

• With this, Jet-Sahara merger became the 2nd most glamorous merger of Indian Civil Aviation • Post Merger, Air Sahara was renamed as Jetlite, the nation’ 2nd full value service.

Performance In 13 years, Jet Airways has emerged as India’s largest private domestic airline. Jet Airways currently operates a fleet of 48 New and Next-Generation Boeing 737s, 3 Airbus 340-300E, 2 Airbus A330-200 aircraft and eight ATR72-500s turboprop aircraft. Jet Airways has been voted India’s “Best Domestic Airline” by several organizations of world-class repute. In August 2003, the airline was awarded the ‘Superbrand’. The current market share of jet airways in the aviation industry is about 25% of the domestic market. As of today, Jet (25%) and Air-Sahara (8%) has a

Operations The airline operates over 400 flights to 45 destinations across the country and 6 premium overseas, with the majority of flights operated from Chhatrapati Shivaji International Airport, Mumbai and Indira Gandhi International Airport, New Delhi. Jet has 45 destinations and includes most of the big cities in India. The 6 overseas destinations, forms the next big market for Jet

Internationalization Jet Airways is the first private airline in India to fly to international destinations. It started international operations in March 2004 between Chennai and Colombo. International destinations include Katmandu, Colombo, Singapore, Kuala Lumpur ,London's Heathrow Airport, Bangkok, New 3 destinations are added- Brussels, Toronto and New York. Jet is the first Indian flight to restore Canada route flights after 30 years Currently it got license to operate to UAE and Oman,

Internationalization Strategies • Stage-1:- Global Positioning Offices • Stage-2:- Code Sharing Agreements • Stage-3:- SAARC FREE FLY ZONE • Stage-4:- Internationalization of Jet Airways with IPO • Stage-5:- US Entry attempt- Air Sahara Take over • Stage-6:- US Direct Flight • Stage 7:- License to operate to Dubai, Abu Dhabi, Muscat.

Merger- the stepping stone Strategy

The biggest aviation takeover in India

Valued the deal at a little over Rs 1800crore As a result of the recent merger with Air-Sahara, the target has been set to get jet airways among Asia’s top five Airlines by 2010 in terms of size and service. Take-over can helped Jet Airways to operate to US as well a few European Destinations, using Sahara Licence Was able to open up 4 major hubs with additional fleet acquisitions with no extra costs

S9 now Jetlite Took over the Air-Sahara operations all over the country on 20th of April 2007. Jet has decided to name the airline 'Jetlite' and hopes it would return to profitability next fiscal onwards. This new model will have lower costs Announced that it would position the newly acquired carrier in between a low-fare and full-service airline.

Swot analysis (Strengths) • Market driver • Experience more than 14 years • Only private airline with international operation • Market leader • Largest fleet size

weakness

• Loosing domestic market share • Old fleet with average age of around 4.79 years • Weak brand promotion

Opportunities

• Untapped air Cargo market • Scope in international service and tourism

threats

• Strong competitors • Fuel price hike • Overseas market competition

Thank You Questions???