Extra Joss Website Proposal
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- Words: 542
- Pages: 6
Riela Isabel Antonio Shannon Angto
Extra Joss has driven the market growth and builds its dominancy in the energy drink category in Philippines Market. For continuing the volume growth and survive the competition, Extra Joss have to expand to other segment, which is young segment and white collar segment. Internet is one of the medium that have grown significantly in terms of usage in Philippines, especially by white collar and young segment. Therefore, it is important to establish Extra Joss presence in this medium. Although Extra Joss not yet have official website in Philippines, there is already a huge number of consumers in Philippines who testify, giving comments or asking question about Extra Joss in internet (Around 9200 articles about Extra Joss Philippines can be found using Google search engine).
Based on the research done by Synovate in Manila (2006), 53% using internet for social networking, and 32% for online games. 10% using it for Join Promo. Other research said that 40% of internet users used it for information search.
Provide Extra Joss Philippines website as a medium to: •
Strengthen the image of Extra Joss as the most preferable energy drink in Philippines
•
Increase bonding between Extra Joss and consumer.
•
Provide and exchange information about EXTRA JOSS to consumer and non consumer who have interest to know more about the brand.
Current consumer already drink Extra Joss /already have interest to drink EXTRA JOSS, but still want to know more about the brand. That is why some of them use internet as one of the medium to seek for information about the brand.
•
The consumers will use the official website as a medium to find and exchange information about Extra Joss, and in the end will strengthen the bonding between consumer and Extra Joss.
•
Launch Extra Joss Philippines website and invite consumer to click it by increasing the awareness of the website through several promotion media.
This contains the brief overview of the development timeline of the Extra Joss Website. The default start date used by the team was March 9 in order to comply with the necessary scheduling of the current availability of the team, however, it is obvious that the development of such project will allot three whole weeks, with continuous development and overtime.
•
Identifying Stakeholders Needs Based on how the “wish list” of the stakeholders served to be their requests for the features and functionalities of the website, it will be used as primary input to defining the high-level features of the project.
•
Analysis of the Problem Brief overview of how Extra Joss can benefit from this website.
•
Features and Functionalities Finalization of the features and functionalities which is derived from the stakeholders requests.
•
Designing Stage Finalization of the website design.
•
Development Stage The coding process of the development of the website.
•
Testing Stage Beta and user-acceptance testing of the website for further modifications and review of the website.
•
Implementation Stage The release of the Extra Joss website.
Main Content Pages Non-Profit Discount Sub-Total for Development Graphic Design Multi-Media Maintenance Reporting Consultation Labor TOTAL
20, 580.00 2, 058.00 18, 522.00 12, 000.00 1, 225/minute 2, 450/month 4, 900.00 Email support is FREE 40, 000.00 P 75, 422.00
Extra Joss has driven the market growth and builds its dominancy in the energy drink category in Philippines Market. For continuing the volume growth and survive the competition, Extra Joss have to expand to other segment, which is young segment and white collar segment. Internet is one of the medium that have grown significantly in terms of usage in Philippines, especially by white collar and young segment. Therefore, it is important to establish Extra Joss presence in this medium. Although Extra Joss not yet have official website in Philippines, there is already a huge number of consumers in Philippines who testify, giving comments or asking question about Extra Joss in internet (Around 9200 articles about Extra Joss Philippines can be found using Google search engine).
Based on the research done by Synovate in Manila (2006), 53% using internet for social networking, and 32% for online games. 10% using it for Join Promo. Other research said that 40% of internet users used it for information search.
Provide Extra Joss Philippines website as a medium to: •
Strengthen the image of Extra Joss as the most preferable energy drink in Philippines
•
Increase bonding between Extra Joss and consumer.
•
Provide and exchange information about EXTRA JOSS to consumer and non consumer who have interest to know more about the brand.
Current consumer already drink Extra Joss /already have interest to drink EXTRA JOSS, but still want to know more about the brand. That is why some of them use internet as one of the medium to seek for information about the brand.
•
The consumers will use the official website as a medium to find and exchange information about Extra Joss, and in the end will strengthen the bonding between consumer and Extra Joss.
•
Launch Extra Joss Philippines website and invite consumer to click it by increasing the awareness of the website through several promotion media.
This contains the brief overview of the development timeline of the Extra Joss Website. The default start date used by the team was March 9 in order to comply with the necessary scheduling of the current availability of the team, however, it is obvious that the development of such project will allot three whole weeks, with continuous development and overtime.
•
Identifying Stakeholders Needs Based on how the “wish list” of the stakeholders served to be their requests for the features and functionalities of the website, it will be used as primary input to defining the high-level features of the project.
•
Analysis of the Problem Brief overview of how Extra Joss can benefit from this website.
•
Features and Functionalities Finalization of the features and functionalities which is derived from the stakeholders requests.
•
Designing Stage Finalization of the website design.
•
Development Stage The coding process of the development of the website.
•
Testing Stage Beta and user-acceptance testing of the website for further modifications and review of the website.
•
Implementation Stage The release of the Extra Joss website.
Main Content Pages Non-Profit Discount Sub-Total for Development Graphic Design Multi-Media Maintenance Reporting Consultation Labor TOTAL
20, 580.00 2, 058.00 18, 522.00 12, 000.00 1, 225/minute 2, 450/month 4, 900.00 Email support is FREE 40, 000.00 P 75, 422.00
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