Entreprenuership Project

Taste of every one

GROUP INTRODUCTION Marryam Majeed L1S07MBAM2065 Kamila Saeed

L1S07MBAM2067

Hira Hameed

L1S07MBAM2066

COMPANY INTRODUCTION COMPANY NAME : FRUITY HONEY ADDRESS: GULBARG III, OPPOSITE TO WAPDA office  NATURE

OF BUSINESS : DIFFERENT FLAVORS OF HONEY

PROJECT COST : 9,500,000 TYPE OF BUSINESS : PARTNERSHIP

VISION STATEMENT

• The vision of fruity honey company is to share A Taste of the Magic of honey by creating excellent flavored products, while providing employees the opportunity for continuous personal growth, creativity, responsibility and collaborative decision making. • To be a market leader and providing highest

quality of our products.

MISSION STATEMENT

•To be a result oriented and profitable Company by consistently improving quality, diversity, availability, presentation, reliability and customer acceptance •Discovering and employing procedures that are similar with nature.

OBJECTIVES • To be a market leader providing high quality products. • To strive for excellence and global recognition by continuous improvement, innovation, dedication and growth. • Customer attraction towards the product is very important and without this phenomena company can’t fulfil its targets. • Company will reduce the cost of production to increase the turnover.

Product Assessment QUALITY Style & Design

Flavors USAGE

Quality As far as the quality is concerned, company is producing a high quality product at a very low price.

Style & Design ‘Flavored Honey’ as the product (inside the bottle & pack) has much attractive and catchy colors style and design which attracts the customers a lot.

Flavors •

Mint Honey

•

Ginger Lime Honey

•

   Orange Honey

•

 Mango Honey

•

Strawberry Honey

USAGE At breakfast      Baking      Pastries

Herbal Cosmetics

Honey is available in three different sizes 100 gm 250 gm 500 gm

Marketing Research

•Deep Research •Health Conscious •Quality Conscious

How many people prefer the idea of flavor honey? yes

No

Don’t know

75%

10%

15%

Response of people towards following flavors… Flavors

Responses

Mint flavor

45%

Ginger lime flavor 35% Orange flavor

50%

Mango flavor

75%

Strawberry flavor 60%

Marketing Plan •Target Market •Competition •Market strategy

Target Market  

Geographical region

City: •        Lahore •        Karachi •        Islamabad

Demographic factors •        Age        1 to 18        18 to 45        45 and above

•        Gender                    Male/Female

•        Income group                 Middle class

                Upper class

Behavioral factors •        Benefits: •        Baking •        Spreading on toast •        Pastries •        Medicinal Applications

COMPETITION

Direct Competitors Indirect Competitors •Marhaba •Young’s French

Names 100 gm of the price company Fruity 50 honey

250 gm price

500 gm price

150

250

Young’s French

95

180

100

200

-

Marhaba 40

MARKETING STRATEGY Market Orientation Gaining Competitive Edge Trade Promotions

Market Orientation Keeping in mind about the preferences and needs of customers regarding tastes and flavors, it will occupy a huge number of customers.

Gaining Competitive Edge By introducing new tastes, flavors and retaining the quality standards, it will snatch consumers of other brands and pull them towards itself by leaving other companies.

Trade Promotions By delivering valued trade promotions to wholesalers and retailers, company will capture this huge segment.

MARKETING MIX

Product •Unique tastes • Flavors

Price Small jar Rs/- 50 Medium jar Rs/- 150 Family jar Rs/- 250

Place

the right product at the right place is the real effectiveness of the company as well as product.

Promotion  Company

is touching customers through: •        TV advertisements •        Posters •        Retailer promotions •        Hanging •        Bill Boards

Advertisement

Other sources

Magazines:

• Akhbar –e-jahan • Taleem-o-terbiat

News paper • Khabrain • Express News

SWOT ANALYSIS

STRENGTHS

  People from almost every income level can consume Flavored honey. Attracting huge number of consumers by advertising campaigns through electronic & print media to aware the customer towards Our products.

EAKNESSES Lack of experience Elite class of our society are not consuming too much as compared to the middle and others due to the price as we can say the status problem

PPORTUNITIES Supply of this product in the remote areas of Pakistan. Improvement in its Quality as there is always room for the improvements in anything. Addition of new local flavors helps a lot to sustain in the market.

HREATS In future may be any other company can also introduce flavored honey.     First time flavored honey is introduced in the market. So it would be difficult for us to convince customer.

MARKET SEGMENTATION Un-segmented We have made our product for the consumer of every age, so we are targeting the whole market.

EMPLOYEES DISTRIBUTION Type Of Employees

Number Of Employees

Task

Senior Employees

25

Decision Making.

Middle Employees

55

Advertisement , Competition analysis

Operational Employees

67

Collect Honey,Draining ,Packaging

Conclusion • As we are going to launch a new company with a latest ideas and products of flavored honey so we will definitely provide highest quality to our customers and we will offer these products at reasonable prizes so that every one can easily buy our products. • We will provide healthy and tasteful products, so that our company will rise very soon in the market while satisfying our customers.

QUESTIONS……!