Emktg Summit 2009

40

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top 10 extreme social media

promotion hacks

!ova"i gau$i http://blog.gallucci.net

CONFIDENTIAL 1 Friday, October 30, 2009

before we get started e v i t a r r a n o n n o s i i t e a r t e n h e t s e r p s i in th we’ll have a story in

another presentation

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www.thesocialmediaworkshop.com Friday, October 30, 2009

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d e n r a w n e e b e v ’ u o y

we’ll be drinking from a firehose this afternoon CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

3

n e t fas

s t l e at b

e s r you

We’ll be flying at 30,000 feet CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

4

e b l l i w k a e the w left behind

Our goal: one slide every minute

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e l u d e y h c a s d a a t s e e s m i t 3 s e t u n i m 15

yes, there’s too much information out there. Waah. Get busy. CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

1

6

2

you can’t break the rules if you don’t know them white hat

+ CONFIDENTIAL

blue hat

= black hat

www.thesocialmediaworkshop.com Friday, October 30, 2009

7

speaking of rules

3

get off the napkin...

CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

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4

We measure different things in Social Media than we do in other kinds of marketing.

CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

9

let’s reset expectations

5

this isn’t only about connecting with your audience

we make ripples in the social media ecosystem

we don’t *sell*, we influence

Inherently, we have to deal with fuzzy or “pr” math here CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

10

know your audience

6

we need to talk about a few seo basics first... click thrus | humans

keywords & phrases | humans backlinks | search engines

anchor text | search engines CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

11

build your social capital

7

marketing & social media deal in the same currency social capital = reputation = access to resources / access to more connections = reciprocity (favors added up) = public accomplishments = increased levels of trust = reputation = more social capital: wash, rinse, repeat

*there’s nothing here about selling CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

12

8

know what you’re measuring

Reach – how far does it travel?

Relevance – does it support your intended direction? Influence – who shares and passes along with whom? Authority – how trusted is the source?

Engagement – how involved do they get? CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

take chances

9

34% of attendees to this screening brought in this pass. More verifiable direct response than anything else the agency did.

Goals: increase twitter followers and get butts in seats CONFIDENTIAL Friday, October 30, 2009

10

know what results look like

techcrunch

cnn

CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

11

embrace new media personalities

CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

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give new media some respect

0 0 0 , 0 0 5 , 2 er v o t e n r e t in e h t e n i t s u j i 5 2.

CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

13, 14, 15

get a clue - merge offline with online - take advantage of opportunities

“I don’t care about your stupid product” _ Chris Brogan, May 27, 2009

“Think about the opportunity” _ Norm Cox, May 30, 2009

CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

Be Flexible

16

DoN/t PanIC! when things don’t work out at first

CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

2 weeks 7,000 hits/week 1200 signups 8 entries

17

Know Your SEO keyword research

extreme social media

focus on the words your audience uses, not the words you use internally

CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

18

Staying at the top of Craig’s List facebook

how to take advantage

all listings are chronological

you cannot list the same posting multiple times in a two week period or in multiple locations

CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

19

low hanging links linking strategies

extreme social media

focus on a few of the main sites...don’t get yourself overwhelmed use those keywords!

dirty tricks: optimize for your competition and point to links to unfavorable sites about them CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

20

get on the homepage of the sites you can mixx and sphinn

deliver consistent traffic

CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

21

wink, wink, nudge, nudge Using more that one ip address

hide my ip

guess what - the social networks don’t like you having more than one account or being *too* active

CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

22

know where to be cheap hardware

spend just enough to get the job done

CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

23

don’t try this at home linkedin

extreme social media

opening up linkedin’s closed network lie like a rug

sandbox accounts

if you get caught, you’re screwed CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

24

Cheating in the worst way subvert and profit

extreme social media

there’s no nice way to put this

you will be roundly and rightfully be criticized as a total cheater and a scumbag if you use this CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

25

have degree - will work for... interns

extreme social media

they live in social networks

they know more about them than you do the have degrees

they’d rather get experience related to their degree than spend one more morning making your coffee ‘nuff said

CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

26

are you doing video? youtube

extreme social media

we all know that youtube is the largest video network in the world

how many of you know that it’s the second most searched site in the world?

...and did you know that the search on youtube sucks? CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

27

put that old computer to work youtube

extreme social media

tube toolbox - don’t use tools to cheat! use technology to work more efficiently YouTube TOS Section 4.G:

"You agree not to use or launch any automated system, including without limitation, "robots," "spiders," or "offline readers," that accesses the Website in a manner that sends more request messages to the YouTube™ servers in a given period of time than a human can reasonably produce in the same period by using a conventional on-line web browser."

CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

28

gaming flickr w/i their tos flickr

extreme social media

taking on social media’s 800 lb gorilla with nothing more than a camera

CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

28

gaming flickr... flickr

extreme social media

clearly i don’t deserve to rank above chris for ‘social media expert’ ...or do i?

how do you measure success?

CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

29

watch your back reputation management

extreme social media

Monitor your articles-of-interest with a tool that emails you: trackur, trackengine, changenotes, urlywarning, changedetect Don’t just rely on Wikipedia’s “Watch” function or Google Alerts. CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

30

auto respond to twitter peeps twitter

extreme social media

CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

31

don’t chase your tail foursquare is for nerds

extreme social media

Is it fun? Yes, for social and tech nerds Is it worth your time? Not by a long shot CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

32

feed the bird twitter

outside content

CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

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learn how to search on twitter twitter

advanced search

CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

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easy multiple account mgmt twitter

managing multiple accts

CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

35

tweet from here and now twitter

mobile tweeting

CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

35

work clean twitter

extreme social media

CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

36

amazing freaking account management tweetadder

extreme social media

CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

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always on

tying it all together

extreme social media

being omnipresent

CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

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have a plan!

The Social Media Manifest. Your guide to getting your buzz on online...

social + connect + engage

CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

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social media manifest

CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

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Download this now!

LINK REMOVED

CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

40

#40 of 10 - under promise and over deliver

giovanni gallucci [email protected] 469.682.6978

facebook.com/giovanni.gallucci twitter.com/giovanni CONFIDENTIAL

www.thesocialmediaworkshop.com Friday, October 30, 2009

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