Eae0cbusiness Policy And Strategic Management

BUSINESS POLICY AND STRATEGIC MANAGEMENT Course Code:

MBAGM 20301

Credit Units: 04

Course Objective: The integrative role of all areas of management in business. The prescriptive and descriptive ideas of theorists practitioners and researchers in the field. The principles of management and their relevance in business. The methods and techniques of strategic choice and strategic implementation over different industries. Measurement of performance in various business and effect of strategies. Difference between traditional and contemporary business management.

Course Contents: Module I: Value Chain Analysis and Competitive Advantage Competitive scope and value chain Module II: Strategic Choice – Traditional Approach Strategic Alternatives, Various models – BCG, GE Nine Cell Matrix, Hofer’s Model, Strickland’s Grand Strategy Selection Matrix, SWOT and it’s Impact, Basis of Choice. Module III: Strategic Choice – Michael Proter’s Approach Michael Porter’s Model, Generic competitive strategies. Cost advantage, differentiation, technology and competitive advantage, substitution, competitor, complementary products and competitive advantage strategic vision vs. strategic opportunism. Module IV: Offensive and Defensive Competitive Strategies Industry scenarios, advantages and disadvantages of defensive strategies, advantages and disadvantages of offensive strategies. Module V: Strategic Choice (Modern Rules) Coevolving, patching, strategy as simple rules. Module VI: Strategic Implementation with special reference to Balanced Scorecard Operationalizing Strategy, Institutionalizing Strategy, Strategic Control, Balanced Scorecard concepts and applications.

Examination Scheme: Components Weightage (%)

P-1 10

C-1 10

CT-1 20

EE 60

Text & References: Text: • Jausch & Glueck, 1988, Business policy and Strategic Management, 5th Ed., McGraw Hill. • Kaplan Robert & Norton David P., 2001, Strategic Focused Organization, 1st Ed., Harvard Business School Press. References: • Pearce John A & Robinson R B, 1977, Strategic Management: Strategy Formulation and Implementation, 3rd Ed., A.I.T.B.S. Publishers & Distributors. • Aaker David Strategic Market Management, 5th Ed., John Wiley and sons • Regular reading of all latest Business Journals: HBR, Strategist, Business World, Business India, Business Today. • Porter Michael, Competitive Advantage: Creating and sustaining superior performance, Free press. • Thomson & Strickla D, Business policy and Strategic management, 12th Ed., PHI. • Munjal, A. Cases and readings in Strategic Management, ABS Handbook.