Strategic Management And Implementation

Strategic Management and Implementation

Submitted To:

Ms. HINA

Submitted By :

Group # 6 M.B.A. 1st Mor.

Department of Management Sciences

Group Members • • • • • •

Muhammad Waseem Muhammad Waseem Noman Akhtar Uzma Batool Saba Batool Israr Ahmad

Fundamental of Strategic Management

Strategic Management : “The on going process of formulating

implementing and controlling broad plans to guide the organization to achieving its strategic goals, given its internal and external environment.”

Strategy : “A comprehensive plan aimed at helping the organization achieve its goals.”

Organization Strategy : What product should we make What market should we serve What operations should we use How should we compete

Components of Strategy • • • •

Scope Distinctive Competence Resource Development Synergy

Level of Strategy • • •

Corporative-Level Strategy Business-Level Strategy Functional-Level Strategy

Nature and Importance of Strategic Management “ Strategic Management can improve the coordination of activities and the allocation of resources on all levels. For maximum effect, the process demands that managers juggle focus and flexibility to give the organization a sense of direction without stifling the ability to respond to unpredictable environmental changes.”

Strategic Management Process STEP 1

STEP 2

STEP 3

Conduct Situation Analysis

Formulation The Organizational Strategy

Implement The Strategy

• Review mission and goals • Internal Assessment • External Assessment • SWOT Analysis

• Cooperate-level • Business-level • Functional-level

• Planning • Organizing • Leading • Controlling

STEP 4 Maintain Strategic Control

Strategic Management Process • • • •

Conduct a Situation Analysis Formulating The Organizational Strategy Implement The Strategy Maintain Strategic Control

STEP 1 Conduct A Situation Analysis SWOT Analysis Internal Assessment  External Assessment 

STEP 2 Formulate The Organizational Strategy Developing Corporate-Level Strategy • •

Grand Strategy Portfolio Strategy

Grand Strategy

Growth

Stability

Retrenchment

Concentration



Turnaround

Vertical Integration



Harvest

Horizontal Integration



Divestiture

Diversification



Bankruptcy

Other Growth Strategy



Liquidation

Portfolio Strategy : An approach to corporate-level strategy that involves analyzing the relationships and positions of an organization’s SBUs to create the mix that will best support organizational goals. BCG growth-share Matrix A four-cell matrix that categories SBUs in the organizational portfolio according to market growth and market share.

Developing Businesses-level Strategy Miles and Snow’s Adaptation Model “ A strategy analysis tool based on the relationship of business-level strategy to the internal and external environment”.

• • • •

Defender Prospector Analyzer Reactor

Porter’s Generic Competitive Strategies

• • •

Cost Leadership Differentiation Focus

Product Life Cycle “ The passage of goods and services through a progression of market acceptance stage”.

Developing Functional-Level Strategy • • • • • •

Marketing Finance Operations Human Resources Research and Develop net Information Resources

STEP 3 Implement The Strategy 

Planning



Organizing



Leading



Controlling

STEP 4 Maintain Strategic Control Managers use strategic control to monitor the progress of the strategy, to assess whether environmental forces may interfere, and to make and needed adjustments.

Thank You !

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