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Acknowledgment This report bears the imprint of many people. Right from the experienced staff of Idea Cellular Ltd, to the staff of IIMT UNIVERSITY,MEERUT without whose support and guidance I would have not got the unique opportunity to successfully complete my internship in this esteemed organization. I would like to thank Mr. Pankaj Chaudhary and Mr. Gopal k rajput. who allow me to do this project in Idea Cellular Ltd successfully. I take this opportunity to express my deep gratitude to all the employees of Idea Vasant kunj, New delhi. Also I am indebted for the rich guidance, knowledge and suggestions provided by my guide, Mr. Bablu Singh who took sincere efforts and illustrated the Marketing Concept and Distribution Channel in Idea Cellular Ltd, with their vast knowledge in the field, which helped me in carrying out my internship. I also would like to thank Mr. Harsh Tyagi and Mr. Rahul Chaudhary. who help me in doing the project successfully. Last but not least, I also thank all those people whom I met in the industry during my internship and helped me to accomplish my assignments in the most efficient and effective manner.