Research Methodology Of Idea Cellular Ltd 2018

Research Methodology Definition of Research: The word research is derived from the Latin word meaning to know. It is a systematic and a replicable process, which identifies and defines problems, within specified boundaries. It employs well-designed method to collect the data and analyses the results. It disseminates the findings to contribute to generalize able knowledge. The characteristics of research presented below will be examined in greater details later are: ➢ Systematic problem solving which identifies variables and tests relationships between them ➢ Collecting, organizing and evaluating data ➢ Logical, so procedures can be duplicated or understood by others ➢ Empirical, so decisions are based on data collected ➢ Reductive, so it investigates a small sample which can be generalized to a larger population ➢ Replicable, so others may test the findings by repeating it. ➢ Discovering new facts or verify and test old facts. ➢ Developing new scientific tools, concepts and theories, which would facilitate to take decision. The perspective of the research is to understand customer relations And service delivery and quality in telecom sector i.e. IDEA CELLULAR LTD. (GSM) potential its future spare. The focus was concentrated in Uttar Pradesh (w). The study is based upon exploratory research. To fulfil the objective certain information was gathered by. 1. Primary source. 2. Secondary source. Research Approach 1. Observational. 2. Exploratory.

Research Instrument 1. Direct Interviews. 2. Personal Meetings. As I have used primary data by using Direct Personal Investigation Method. In this method the data is personally collected by investigator from informants. Accordingly I had meetings with customers and give resolutions for their problems. And secondary data has been collected from various internet sites as mentioned in Bibliography.

TOOLS USED To know the response I have used the questionnaire method in sample survey. If one wishes to find what people think or know, the logical procedure is to ask them. This has lead marketing researchers to use the questionnaire technique for collecting data more than any other method. In this method questionnaire were distributed to the respondents and they were asked to answer the questions in the questionnaire. The questionnaires were structured non- disguised questionnaire because the questions, which the questionnaire contained, were arranged in a specific order besides every question asked was logical for the study, no question can be termed as irrelevant. The questionnaire, were non-disguised because the questionnaire were constructed so that the objective is clear to the respondent. The respondent were aware of the objective. They knew why they asked to fill the questionnaire.

DATA ANALYSIS ➢ Which Brand do you sell the most ? OPTIONS

% OF RESPONDENT

Airtel

39%

Reliance

21%

Idea

17%

Vodafone

15%

Aircel

4%

Tata Docomo

4%

➢ Who gives you the Best service ?

Options

% of Respondents

Airtel

17%

Reliance

13%

Idea

18%

Vodafone

19%

Aircel

10%

Tata Docomo

11%

Telenor

7%

BSNL

5%

➢

How is the Network quality of Idea in your area ? Options

% of Respondents

Airtel

24%

Reliance

17%

Idea

18%

Vodafone

16%

Tata Docomo

8%

Telenor

5%

BSNL

12%

➢

Which Brand come first in your mind when you sell a SIM ? Options

% of Respondents

Airtel

19%

Reliance

13%

Idea

18%

Vodafone

15%

Aircel

8%

Tata Docomo

9%

Telenor

7%

BSNL

11%