Do you have insurance/Investment plan on your name?
In which company you would like to purchase investment plan?
Which of these long-term savings you are aware of?
life insurance
fixed deposit
mutual fund
securities
other 9%
5%
19% 67%
Provide the reasons behind choosing particular investment company
safety
brand name
good returns
good track record
other 0% 48%
48%
4%
Are you able to recall “ad” about life insurance in general and/ or life insurance product in particular?
yes
no
24%
76%
If yes what is the main message that you get from the AD?
RISK COVERAGE PROTECTION OF THE FAMILY LONG TERM SAVINGS TAX BENEFITS OTHER 18%
0% 59%
23%
What kind of insurance policy / plan you would prefer to purchase at this stage?
life insurance 5%
child plans pension plans 0% 9%
86%
other
Do you agree that the services provided by insurance companies are delivered effectively?
yes
no
5% 95%