Digital Marketing Project (2017-19)

Course Outcomes attained through project 1. Demonstrate an understanding of the role Of various popular digital marketing strategies like Search Ads , Display Ads , Analytics , Social media marketing etc 2. Practical understanding of creating search & display ads using Google Ads 3. Understanding the SEO process by working on backlinks , Audit , keyword Research and ranking , etc 4. Understanding and practical implementation of using various favorites tools like MOZ , SEMRUSH, ALEXA , SIMILAR WEB etc. Understanding the Digital Marketing strategies used by some of the top brands in India, Focusing on Traffic Sources, Paid Advertisement Strategies, Social Media promotion etc. This will also give good idea about building Digital Strategies and also focusing on Brand Communication.

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Give brief description of the selected industry. Select a company from the list as provided (groups have already been framed). Give brief description about the company and the product portfolio of the company.

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Find your Competitors and do the competitive Analysis on Organic Traffic. Backlink Audit: - Find your competitors backlinks & Investigate on referring Domains. Do Competitive Investigation Using Alexa & mention key observations. Find Top Organic Keywords & their current rankings.

1. Find your competitors and do the competitive analysis on Search Paid Traffic. 2. Find your paid Ad copies & Mention your key observations like extensions, offers etc. 3. Find your most profitable set of paid keywords. 4. Create a search campaign for promoting any of your products/Services. Create 2 Ad groups & 3 Ad copies. Assume necessary Data if require.

1. Find your competitors and do the competitive analysis on Display Advertising. 2. Find your Display Ad Copies & mention few observations. 3. Find your placements. 4. Create a Display Campaign promoting any of your product/ services. Assume necessary Data, if required. 5. Create a Sample Display Ad (Image/ Responsive) for any of your product /Services using Tool like Canva, Pic Monkey etc.

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Provide the information about your learning from the project in terms of conclusion.

1. Individual submission Report 2. You are required to submit a soft copy only ( 3. Report should be of 30 pages approximately 4. You can use tools like Semrush, Alexa, Similarweb, and Adspyhub. For doing investigation on backlinks 5. For creating a search campaign Assume any necessary data , like location , Bidding Amount , Daily Budget , Extensions 6. For creating a Display campaign Assume any necessary data, like location, Bidding Amount , Daily Budget , Extensions . Use any of the targeting like placement, Interest , Keyword , Demographics . 7. The structure of the report will be as mentioned above. 8. Duration of the project is 10 days. 9. All sources should be duly acknowledged and mentioned in the report. 10. The assessment criteria will be the originality, understanding of the concept and its application & analysis.