Marketing Project

PROJECT:Develop or Design a marketing mix strategy for a dairy product like( butter ) Introduction:My name is zeeshan khokhar I work in Khan’s Dairy products Company as Marketing Manager. Now I am going to introduce a new product for my Company by using Marketing Mix strategy or 4 P’s.in the following lines I am going to tell u about my plan about the new product. 1.

Name of Product:-

PRODUCT

“PURE BUTTER”

Features: very healthful for every age of people.  Pure source of fats.  We have used pure ingredients during it production  Its colors is very attractive(white).  Very delicious

Size:- It is available in different sizes. These are:   

One kilogram (1 kg) Half Kilogram (1/2 kg) Quarter Kilogram (1/4) One hundred grams (100grams)

Packing:- Packing is different with respect to its sizes, means the colour scheme is different for different sizes. Serial NO 1 2 3 4

Sizes One kilogram is packed Half kilogram is packed Quarter kilogram is packed One hundred grams is packed

Colour scheme In Blue and white In Red and white In green and white In Yellow and white

2. PRICE In this section I will tell you about the cost of the product (butter),in different ways. First of all I will tell you the cost of production. Cost of Production:I will explain u cost of production with the help of this table.

Serial No 1 2 3 4

Sizes

Cost of Production

One kilogram Half kilogram Quarter kilogram Hundred grams

R.S 150 R.S 70 R.S 35 R.S 15

LIST PRICE:List price is that price on which the product is listed or sold. Serial No 1 2 3 4

Sizes One kilogram Half kilogram Quarter kilogram Hundred grams

Price R.s 180 R.s 85 R.s 45 R.s 15

DISCOUNT PRICE ONLY FOR SHOPKEEPERS:Our company will deliver our product to the shopkeeper at the discount price. The discount price of our product is as follow:Serial No Sizes Discount price 1 One kilogram R.s 175 2 Half kilogram R.s 80 3 Quarter kilogram R.s 40 4 Hundred grams R.s 13

PAYMENT PERIOD:It is depend on the situation means if some one will buy in large quantity then we will collect payment in installment, and on the other hand if some one will buy in less quantity then we will collect the whole payment at the spot.

3. PROMOTION We will promote our product in different ways like:-

Advertisement:We will do advertisement in following ways: Sign Boards  In news papers  T.V Channels  Pamphlets

Personal Selling:We will also do personal selling by: Door to Door.  Personal relationship

4. PLACE Coverage:Our product will cover these areas: Karachi  Lahore  Rawalpindi  Islamabad  Peshawar

Stock Level:We will keep the average stock level means which fulfill the needs of the customers.

Transportation:We will deliver our product through trucks in freezers to different areas.