Digital Engagement Case Study: Open, Transparent Conversations Between Uk Ministers And The Public
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Yoosk Public Engagement Platform
Client Case Study www.yoosklondonsummit.com
April 2009 and London plays host to the G20 Summit. Prior to the summit the FCO set up this site to act as a hub to bring together news and information about the event: www.londonsummit.gov.uk. Two of the aims for the site were for it to be, ‘A respected platform for discussion and debate,’ and for the site to be seen as ‘a best-in-class example of digital engagement.’
FCO’s needs: 1. Generate interest and debate prior to the summit around the issues to be discussed at the summit. 2. Reach a wider audience than would normally visit the FCO website.
4. Obtain agreement from Govt Ministers to be involved: David Miliband
Lord Mandelson
Hazel Blears
James Purnell
5: Edit the content into 55 ‘bite-size’ clips and 3. Involve respected commentators from outside publish to YouTube: the Government on the topics to be discussed at the summit. 4. Provide a platform where Govt representatives can communicate directly with the public. 5. Publish the resulting content in an easily-accessible format.
Solution: 1.Set up a summit specific site cloned from yoosk.com which FCO summit site can link to:
Results: 53,513 visits to the site. 491 questions posted on the site. 53 answers from public figures.
2. Invite partnerships from other websites, for example www.netmums.com:
3. Approach various public figures from outside government and elicit their agreement to be involved: Theo Paphitis Entrepreneur
Matthew Taylor CEO RSA
Barbara Stocking CEO Oxfam
Brendan Barber TUC Gen Secretary
4,416 views on YouTube. To watch a montage of answers from yoosk interview subjects from the London Summit, click the box below:
Client Case Study www.yoosklondonsummit.com
April 2009 and London plays host to the G20 Summit. Prior to the summit the FCO set up this site to act as a hub to bring together news and information about the event: www.londonsummit.gov.uk. Two of the aims for the site were for it to be, ‘A respected platform for discussion and debate,’ and for the site to be seen as ‘a best-in-class example of digital engagement.’
FCO’s needs: 1. Generate interest and debate prior to the summit around the issues to be discussed at the summit. 2. Reach a wider audience than would normally visit the FCO website.
4. Obtain agreement from Govt Ministers to be involved: David Miliband
Lord Mandelson
Hazel Blears
James Purnell
5: Edit the content into 55 ‘bite-size’ clips and 3. Involve respected commentators from outside publish to YouTube: the Government on the topics to be discussed at the summit. 4. Provide a platform where Govt representatives can communicate directly with the public. 5. Publish the resulting content in an easily-accessible format.
Solution: 1.Set up a summit specific site cloned from yoosk.com which FCO summit site can link to:
Results: 53,513 visits to the site. 491 questions posted on the site. 53 answers from public figures.
2. Invite partnerships from other websites, for example www.netmums.com:
3. Approach various public figures from outside government and elicit their agreement to be involved: Theo Paphitis Entrepreneur
Matthew Taylor CEO RSA
Barbara Stocking CEO Oxfam
Brendan Barber TUC Gen Secretary
4,416 views on YouTube. To watch a montage of answers from yoosk interview subjects from the London Summit, click the box below:
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