A Yoosk Case Study: Birmingham City Councillors Engage The Public In Open Dialogue Online
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Client Case Study
Yoosk Public Engagement Platform www.birminghammail.net/yoosk
Clients: Ministry of Justice and Birmingham City Council. Partner: Birmingham Post and Mail.
The Council’s Democratic Services Department identified a number of councillors interested in holding direct conversations online with the public. The Council agreed for the process to be conducted using Yoosk in partnership with the BPM.
The needs of BCC and other LA’s: 1. Council CEOs are under pressure to respond to the DCLG’s Empowerment White Paper. “The public must not only have the right to ask difficult questions, they should also have the right to demand answers.” Hazel Blears, former Minister for Communities and Local Government.
4. Councillors receive alerts when questions are posted and then submit answers via email or by posting directly on to Yoosk. Answers can either be written or use the usual Yoosk formula of video interviews conducted by a member of the public. 5. The Birmingham Mail editorial team pick up the most interesting answers and use this for content in their printed and online editions.
Results:
2.More recently, the DCLG-commissioned Place Report has highlighted the public’s perceived lack of involvement in 1. In the first few weeks, 90% of questions have been the decision-making process. answered and the feedback from both councillors and the Birmingham Mail has been positive: 3. Councillors themselves are concerned about the decline in their local press coverage as newspapers go bankrupt ‘The opportunity now is to use new tools such as Yoosk to and community reporters are made redundant. make public participation more direct’
Birmingham Mail needs: 1. Local newspaper circulation and advertising revenue have declined rapidly as the internet has become a competing source of local news and information. 2. Cuts in community reporters means that coverage of council activity has suffered.
Solution: 1.Set up a platform where constituents can communicate directly with their councillors and embed this platform inside the local newspaper.
Marc Reeves, Editor of the Birmingham Post. ‘What I think this might do is to reach out to a new audience. I mean, we get a lot of people who come to meetings and they’re usually the same people so I think that having this on the internet, you may be reaching the people who don’t normally come along and engage with councillors.’ Deirdre Alden Councillor Edgbaston Ward. 2. Yoosk’s model for a local engagement platform and a national Parliament site won the Ministry of Justice’s Building Democracy Innovation Award. “Yoosk is a brilliant example of the innovative ways people can now engage with local and central decision making online.” Michael Wills, Minister for Democratic Engagement.
Links: BBC Politics show covers Yoosk and the Place Report here.
2. Approach various councillors and elicit their agreement to be involved.
To read related newspaper articles, click image:
3. The engagement exercise is promoted online, including in a special Birmingham Mail section.
contact: [email protected]
Yoosk Public Engagement Platform www.birminghammail.net/yoosk
Clients: Ministry of Justice and Birmingham City Council. Partner: Birmingham Post and Mail.
The Council’s Democratic Services Department identified a number of councillors interested in holding direct conversations online with the public. The Council agreed for the process to be conducted using Yoosk in partnership with the BPM.
The needs of BCC and other LA’s: 1. Council CEOs are under pressure to respond to the DCLG’s Empowerment White Paper. “The public must not only have the right to ask difficult questions, they should also have the right to demand answers.” Hazel Blears, former Minister for Communities and Local Government.
4. Councillors receive alerts when questions are posted and then submit answers via email or by posting directly on to Yoosk. Answers can either be written or use the usual Yoosk formula of video interviews conducted by a member of the public. 5. The Birmingham Mail editorial team pick up the most interesting answers and use this for content in their printed and online editions.
Results:
2.More recently, the DCLG-commissioned Place Report has highlighted the public’s perceived lack of involvement in 1. In the first few weeks, 90% of questions have been the decision-making process. answered and the feedback from both councillors and the Birmingham Mail has been positive: 3. Councillors themselves are concerned about the decline in their local press coverage as newspapers go bankrupt ‘The opportunity now is to use new tools such as Yoosk to and community reporters are made redundant. make public participation more direct’
Birmingham Mail needs: 1. Local newspaper circulation and advertising revenue have declined rapidly as the internet has become a competing source of local news and information. 2. Cuts in community reporters means that coverage of council activity has suffered.
Solution: 1.Set up a platform where constituents can communicate directly with their councillors and embed this platform inside the local newspaper.
Marc Reeves, Editor of the Birmingham Post. ‘What I think this might do is to reach out to a new audience. I mean, we get a lot of people who come to meetings and they’re usually the same people so I think that having this on the internet, you may be reaching the people who don’t normally come along and engage with councillors.’ Deirdre Alden Councillor Edgbaston Ward. 2. Yoosk’s model for a local engagement platform and a national Parliament site won the Ministry of Justice’s Building Democracy Innovation Award. “Yoosk is a brilliant example of the innovative ways people can now engage with local and central decision making online.” Michael Wills, Minister for Democratic Engagement.
Links: BBC Politics show covers Yoosk and the Place Report here.
2. Approach various councillors and elicit their agreement to be involved.
To read related newspaper articles, click image:
3. The engagement exercise is promoted online, including in a special Birmingham Mail section.
contact: [email protected]
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