Devi Ahilya Vishwavidhalaya.docx

DEVI AHILYA VISHWAVIDHALAYA SCHOOL OF COMMERCE Session: 2018-2019 MAJOR RESEARCH PROGRAM ON: ADOPTION OF INTERNET: A COMPARATIVE STUDY OF URBAN AND RURAL STUDENT SUBSCRIBERS IN INDORE DISTRICT

SYNOPSIS SUBMITTED TO: Dr. Shruti Padliya Maheshwari

SUBMITTED BY: Bhumika Mandhani B.COM (ATM) 6th Sem (823)

CONTENT:

1. Introduction 2. Literature Review 3. Limitations 4. Delimitations of study 5. Objectives of Study 6. Research Methodology - Method - Data - Sample Size - Data Analysis and Interpretation 5. Hypothesis 6. Expected Outcomes 7. Scope 8.Refrences

INTRODUCTION TO INTERNET

Internet is one of the powerful parts of technology and also essential for whole human society. Internet provides 24/7 access information at one click. Today without internet we can’t think about our daily life. Internet is the core part of education system. Today more people are on the internet than anywhere else. With over 460 million internet users, India is the second largest online market, ranked only behind China. By 2021, there will be about 635.8 million internet users in India. Despite the large base of internet users in India, only 34.8 percent of the Indian population accessed the internet in 2016. This is a significant increase in comparison to the previous years, considering the internet penetration rate in India stood at about 10 percent in 2011. Furthermore, men dominated internet usage in India with 71 percent to women’s 29 percent (www.statista.com/topics/2157/internet-usage-inindia). At present, the study noted, rural Indians use the Internet mainly for social network websites (around 70% of the Internet users living in rural areas) such as Face book, and for emailing. A report titled „Internet in India 2016‟ by the Internet and Mobile Association of India (IAMAI) jointly published by the IMRB, mentions that the number of internet users in India is expected to reach between 450-465 million by June 2017. It adds that the country had 432 million mobile internet users in December 2016, of which 269 million or 62.3% were from urban India and 163 million, or 37.7% were from rural India URBAN - RURAL RELATIONSHIP

Today the use of internet is the common matter in India. It is assumed that the people in Indore feel more dependent on the Internet for their day to day work and for the latest information about their subject areas than conventional resources of information. A good number of the people particularly urban people use the internet for social interaction and communication as well as for their education. But, just as they use the internet to take help of their education, they use social sites to enrich their social lives . People also feels a bit handicapped in updating their knowledge base quickly without using the Internet for their research . Internet came to Indore in early 1990 for a restricted group of users only. But, now it is open to everyone . Internet would increase the educational level due to its reach and availability to everyone, everywhere and anytime. The internet has created the opportunities for people of all ages of people to contribute and access information.

Definition of Internet:Cambridge International Dictionary of English defines Internet as “large system of many connected computers around the world which people use to communicate with each other”. (Network of networks) The internet knowledge is the knowledge of the basic theoretical aspects of the internal and its practical application. According to Douglas E. Comer (2003) internet is “the collection of networks and routers that use the TCP/IP protocol suite and function as a single, large network. The internet reaches government, commercial and educational organization around the world.

Statement of the Problem:The problem for the present study is specifically stated as below: A Comparative Study on Internet Use by Rural and Urban College subscribers in INDORE District .

LITERATURE REVIEW

M. Neelamalan and P. Chitra (2009) conducted the research on New Media and Society: A Study on Impact of Social Networking Sites on Indian Youth. The sample size is 100 and divided into two categories each of 50 are teens and youth in the age of 20 -22. This study showed that 98% of member in social networking site are member of orkut.54% of member were member of more than one network sit.42% of youth make the friends on such sites based on their likeness. 10% share their personal problems with online friends. Indian youth is aware of danger and risk involved in the sites. It is positive indicator that Indian youth possess social consciousness. National Survey on Canadian Youth Society (2012) conducted the research on media and technology habits of Canadian youth (9-18 years).sample size 605 is taken for study. Study showed that youth are more social than ever before and share among peers when discovering the new contents. Television is most commonly technology for view the contents overall and most preferred. Smart phone and laptop computer are daily usage of youth. Edward j. (2012) has done the research on Digital Development in Rural Area: Potentials and Pitfalls. This study showed that social interaction (e- mails) and entertainment are among the principal applications of internet for home user and especially for children. Internet has become the part of everyday life. Telecommunication is only one piece in more complex puzzle of rural development. It is part of complicated process that goes beyond the rural and urban. There will always be the rural penalty since face to face hand shake to use. Australian Communication and Media Authority (2009) conducted the research on Adult Digital Media Literacy Needs. It is qualitative research report. The research was conducted by 10 group discussion and 6 telephones in depth interview among the adult and non and limited user of digital media. Research found that usage pattern of different type of digital media depends upon individual and people’s own need, motivations and usage context. There are two reasons uufor limited usage of digital media people were happy to carry on with old habits using the traditional media. It was too difficult to change their habits. Research Centre on Media, Information and Technology Education (2009) conducted the research on Digital Media and Youth: Social Use of New Technology. This is the qualitative research. The sample size 64 students were taken. Study revealed that digital media is a habit of the youth and somehow adolescents seem to be used to them in their social in two directions with friends and with peers. Messenger is considered as a very easy and inexpensive way to get in contact with friends. Adolescents are perfectly conscious of role played by the media. This study revealed that technology has migrated in our private life and daily life.

LIMITATIONS The timeframe to carry out the research was very less therefore the population engagement for survey is small in count.

DELIMITATIONS OF STUDY:(A) Geographical Area The investigation was delimited to only INDORE district of Madhya Pradesh India. (B) Level of Education 1. The study was restricted to the students in Indore district. 2. Among the students, only the Commerce students were considered as the subject of the present study.

OBJECTIVES OF STUDY:The study was conducted to find out the following objectives: 1. To compare the use of internet by rural and urban students. 2. To compare between Male and Female students in respect of their using internet. 3. To know the purpose of internet use. 4. To investigate the barriers for non- and limited users of internet.

RESEARCH METHODOLOGY METHOD: To determine the Usage of Internet among urban and rural population, mixed approach will be used which included both exploratory and inductive reasoning in order to accumulate background information on the given topic to filter the research questions. The identification of the information which is to be used along the sample to derive the response and their analysis, investigative questions will be formulated.

DATA: PRIMARY DATA The survey method of research will be used to conduct the study and a structured questionnaire, specially drafted for the purpose will be used for collecting the data. Data would be analyzed by different quantitative techniques and would be presented in the appropriate formats. SECONDARY DATA The secondary data have been collected from books, journals, newspapers and unpublished M.Phil and Ph.D., theses on the subject . SAMPLE SIZE CALCULATION Sample size consists of 50 respondents from Indore . All over 100 questionnaire were distributed out of which only 50 could be considered under this project .The respondents mainly comprised of the both urban and rural population residing in the city.

DATA ANALYSIS & INTERPRETATION This consists of the analysis and interpretation of 50 responses collected on an unbiased basis from residents of different part of Indore District . Analysis will be done with the help of Questionnaire and then generating useful graphs in Microsoft excel. Hypothesis testing will be done by chi-square method using various graphs that would be obtained from MS Excel and Questionnaire.

HYPOTHESIS 1.There is no significant relationship between Gender and the usage of Internet. 2.There is no significant relationship between Age and the usage of Internet. 3.There is no significant relationship between Educational Qualifications and the usage of Internet. 4.There is no significant differnce between the use of Internet among the students.

EXPECTED OUTCOMES 1.Students will be using internet for educational purposes and communication. 2.Students living in rural areas will also get efficient benefits of internet services for their study purposes. 3.This study will help people know about the mobile phone services provided in different areas of Indore District . 4.This study will clearly show which network provider is best ? 5.How students misuse internet for social networking?

SCOPE OF STUDY This study will help in anticipating the youth behavior regarding internet and know the media habits gap between rural and urban people. This study will also explore internet habits of rural and urban people. By focusing on various factors identified in this study, the corporate can make their marketing strategies in better way. It will help them to convert their potential customers into active customers. It will also help marketers to position their product accurately.

SCOPE OF FUTURE RESEARCH This study focuses on internet reach in rural and urban area in India. Further research can be carried out about internet habits of rural and urban people and its impact on their buying behaviour. This study is based on primary data. Further empirical study can be carried out to know the attitude of the rural and urban people towards internet.

REFRENCES 1."Village renewal as an instrument of rural development: evidence from Weyarn, Germany". Community Development. 43 (2): 209–224. doi:10.1080/15575330.2011.575231. 2. Punjab-At-A-Glance (District Wise) (2011). Retrieved august 20, 2015, from Website: www.pbplanning.gov.in 3. Rural urban relationship. (n. d.) Retrieved http://www.fao.org/docrep/003/x6998e/x6998e04.htm

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4. KPMG. (2013). The digital passenger: Digital metaphorsis in Indian automobile industry. Retrieved July 17, 2015, from https://www.kpmg.de/docs/Auto_survey.pd