Design, Investigation & Culture: Weekly Plan

Advanced Diploma in Visual Communication

Design Investigation and Culture Course Title Weekly Duration Department Program Director Lecturer Date Prepared

: : : : : :

Design Investigation and Culture 4 Hours Visual Communication CS Lim Itamar Medeiros September 6, 2005

Weekly Schedule Week 1 TECHNOLOG Y LECTURE #1

Date 9 Aug

Learning Outcome Students will understand the expectation of lecturer on their assignments’ outcome quality.

2 TECHNOLOG Y LECTURE #2

9 Aug

Student will understand the technological development in Western culture as it relates to the arts and visual communication.

3 CULTURE LECTURE #1

9 Aug

Students will learn about the main periods of western culture, understanding its history from both an artistic and technological background.

Content Overview of course module and expectations; HISTORICAL BACKGROUND: Tools / language / shelter / writing / education; -PAST TRENDS: Industrial Revolution / War / Mass Production Plastic / Synthetics / Flight; -ART & DESIGN: Typography / Guttenberg; POP ART / Andy Warhol / Lichenstein -PHOTOGRAPHY: Muybridge / Marey / multi narrative -RADIO: Propaganda -VIDEO: Portapak / Artists push boundaries -NEW MEDIA: Gamin Interactive / Gentkunstwerke Installation Internet / Cyberspace / Cyborgs / Games -HISTORICAL BACKGROUND: Origins of society & communication / War Tools / language / shelter / writing / education; -PAST TRENDS: Renaissance / Industrial Revolution / new class Mass Production / Freud Leisure past-time -ART & DESIGN: Art Nouveu DeStijl / Bauhaus Marketing vs. Durability

Activity Topics introduced during the lecture will be reinforced by a series of videos directly related to the content of the lecture:

Assessment

THE REAL BEYOND THE REAL Students will make Surrealist photography experiments;

Photographs’ visual language must be consistent with the aesthetics issues discussed in class.

Topics introduced during the lecture will be reinforced by a series of videos directly related to the content of the lecture:

Updated February 2007

4 CULTURE LECTURE #2

9 Aug

Students will understand the vocabulary, debates, social aims and concerns, present in visual communication.

5 ART LECTURE #1

9 Aug

Students will learn about the main periods of western art, making corelations with CULTURAL ASPECTS of each corresponding historical period

6 ART LECTURE #2

9 Aug

Students will learn about the main periods of western art, making corelations with TECHNOLOGICAL ACHIEVEMENTS of each corresponding historical period.

-RADIO: Radio Culture / soap opera -FILM: Cinema -TV: Consumerism & Ads / conformity POP art / Warhol / consumerism MTV Generation -NEW MEDIA: Big Brother / Sims Internet / Cyberspace / Cyborgs / Games. -HISTORICAL BACKGROUND: Renaissance / Revolution & War -PAST TRENDS: Industrial Revolution / new class emerge (proletarian) Mass Production / Freud / Flight -ART & DESIGN Art Nouveau / Lautrec / Klimt/ DeStijl / Bauhaus Realism / Abstraction DADA / Surrealism Cubism / Futurism Supremitism / Expressionism Kinetic / Constructivism Land Art -RADIO: Audio -FILM: Delacroix Surrealism POP art / Warhol / Liechtenstein -TV: MTV / Music -VIDEO: Video Art /Performance Art / Nam June Paik / Vasulka's / Bill Viola -NEW MEDIA: Web Gamin Interactive Installation Cyberspace Virtual Art & Gallery. -FUTURE TRENDS: Virtual Art & Gallery

SIMULATED LIFE: groups will be divided in groups and work on a multiplayer-RPG game.

Topics introduced during the lecture will be reinforced by a series of videos directly related to the content of the lecture:

COPY & PASTE: Students will make experiments in Photomontage or POP art collage, turning popular iconography of film, music and commerce into Art.

Photomontages/c ollages’ visual language must be consistent with the aesthetics issues discussed in class.

Updated February 2007

-HISTORICAL BACKGROUND: Origins of society / War -PAST TRENDS: Metropolis / film / Flight -ART & DESIGN: Art Nouveau / Art Deco DeStijl / Le Corbusier Bauhaus International style / US -TV: 80's / Pompidou -NEW MEDIA: Interactive VR & 3D -FUTURE TRENDS: Megalopolis -HISTORICAL BACKGROUND: Revolution & War -PAST TRENDS: Typography -ART & DESIGN: Art Nouveau -> DADA -> Manifestos -> Punk DeStijl / Mondrian / Modulation Bauhaus / graphic & industrial Neville Brody Paul Rand -> IBM vs. Apple David Carson

Topics introduced during the lecture will be reinforced by a series of videos directly related to the content of the lecture:

Students will learn about the main periods of western design, making corelations with TECHNOLOGICAL ACHIEVMENTS of each corresponding historical period

-PHOTOGRAPHY: Logo & Branding -> origins > Kodak -> Nike & Apple -RADIO/FILM/TV/VIDEO: Consumerism Ads -NEW MEDIA: Web Gamin Interactive / Metadesign / Erik Spiekermann

Students will learn about the main periods of western design, making corelations with CULTURAL ASPECTS of each corresponding historical period Students will learn about issues regarding contemporary local and regional design culture.

-FUTURE TRENDS: Interactive TV Ads

TYPOGRAPHY EXERCISE: Students will cut several letters from magazines of 10 different previously selected fontfamilies and use to make an illustration. TYPOGRAPHY + IMAGE EXERCISE: Students will add IMAGE element to the illustration exercise done in the previous class.

7 9 Aug ARCHITECTURE LECTURE #1

Student will understand the technological development in Western architecture as it relates to the arts and visual communication.

8 DESIGN LECTURE #1

9 Aug

Students will learn about the main periods of western design, making corelations with ARTISTIC ASPECTS of each corresponding historical period

9 DESIGN LECTURE #2

9 Aug

10 DESIGN LECTURE #3

9 Aug

11 FIELD TRIP

9 Aug

Visit to a contemporary art gallery;

Topics introduced during the lecture will be reinforced by a series of videos directly related to the content of the lecture:

Students’ illustrations must be consistent with the aesthetics issues discussed in class.

Students’ illustrations must be consistent with the aesthetics issues discussed in class.

Students will answer a questionnaire, relating the topics viewed in class with the art pieces exhibited on the gallery.

Updated February 2007

12 GROUPS PRESENTATI ONS

9 Aug

Students will learn how to give constructive feedback, improve research results in synergetic teamwork and evaluate the results through objective criteria.

PERFORMANCE APPRAISAL

GROUP EXERCISES: students will make Chinese and English presentations on art movements not covered in class.

Groups will make 20-minute presentations of their selected art movement.

Updated February 2007