Dmailer Sync your life ®
Dmailer Sync your life ® Graphic Charter Logotype
Dmailer Graphic Charter - August 2007
Copyright 2001-2007 - Property of Dmailer
Dmailer Sync your life ®
The Dmailer logo is the cornerstone of the Dmailer brand. It should be used carefully and consistently. Dmailer’s logos are an important part of our company’s valuable intellectual property. They are a means of symbolizing and differentiating Dmailer’s identity in the market. Correct usage of Dmailer’s logos is integral to developing and maintaining a consistent brand image and message about our company. The monogram and logotype that comprise our corporate logo have been carefully designed to work together as a whole. Do not redraw or alter the artwork in any way. All applications of the Dmailer corporate logo must be approved by the Dmailer Corporate Communications Department. Please send requests for permission to use the Dmailer corporate logo to
[email protected] Please be sure to briefly describe the intended use of the image.
SUMMARY
The logo..........................................................................................................3 Using the Dmailer logo..............................................................................4
Typograpy................................................................................................5 Color palette............................................................................................5 Incorrect use...........................................................................................6
Dmailer Graphic Charter - August 2007
Copyright 2001-2007 - Property of Dmailer
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Dmailer Sync your life ® USING THE DMAILER LOGO The logo is created in 3 parts:
Dmailer + Sync your life ®
Dmailer Sync your life ® Dmailer Sync your life ® +
a drawing, two orange arrows,
and the baseline “sync your life”
the word “Dmailer”,
All the elements of the logo are indissociable.
Clear-space requirements: The Dmailer logo should be surrounded on all sides by a clear space equal to at the Dmailer’s height. Reproduce the logo at a minimum size of 3cm for readability.
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Dmailer Sync your life ®
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Dmailer Graphic Charter - August 2007
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Copyright 2001-2007 - Property of Dmailer
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Dmailer Sync your life ® TYPOGRAPHY The typography use for the world “Dmailer” is KIMBERLEY:
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ The typography use the base line “Sync your life” is STREET:
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ COLOR PALETTE The colors are declined in CMJN, RVB and for the web. Dmailer Black
Dmailer Orange
C0 M 83 Y 96 K0
R 240 G 70 B 15
C0 M0 Y0 K 100
HTML #f0460f
Exception: When you use a black background, change the color of word ‘Dmailer” as the exemple:
Note: No other color combinations are acceptable without prior permission from the Dmailer Marketing Communications Department.
Dmailer Graphic Charter - August 2007
Copyright 2001-2007 - Property of Dmailer
page 5
Dmailer Sync your life ® INCORRECT USE Never attempt to recreate or modify the logo in any way. Never incorporate the logo into another logo or symbol without prior approval.
Dmailer Sync your life ®
Dmailer Sync your life ®
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Dmailer
Dmailer Sync S ync your yourr life lif e ®
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Dmailer Sync your life®
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Dmailer Sync your life ®
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Dmailer Sync your life ®
Dmailer 5
Sync your life
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Dmailer Sync your life ®
1 - Do not reproduce the logo on a color other than Dmailer orange, black, or white. 2 - Do not reproduce the logo with a other typography. 3 - Do not add a shadow, or any other elements, to the logo. 4 - All the elements of the logo are indissociable. 5 - Reproduce the logo at a minimum size for lisibility. 6 - Do not italicize (or skew) the logo. 7 - Do not deform the logo. 8 - Do not use dark background if you want use the black text.
Dmailer Graphic Charter - August 2007
Copyright 2001-2007 - Property of Dmailer
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Dmailer Sync your life ®
Headquarters: 15, av Frédéric Mistral 13008 Marseille, France Tel : +33 4 91 29 32 80 Fax : +33 4 91 76 39 27 www.dmailer.com Contact:
[email protected] SIRET: 44014692600025 SAS au Capital de 131000 € NAF 721Z TVA Intracommunautaire : FR344014692600025
Dmailer Graphic Charter - August 2007
Copyright 2001-2007 - Property of Dmailer