Cycle D'achat Marketing Btob : Stimuler Le Premier Contact

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Livre blanc

Tous les prospects B to B ne naissent pas égaux : stimuler le contact commercial en fonction du degré de maturité vers la décision

Newsletter Webinar Etude de cas Démo Fiche technique

90% Long term leads Awareness

40% Middle term leads Consideration/ Evaluation

Test/Essai Contact direct

15% Short term leads Selection

Cycle de décision d’achat BtoB

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