CSR APPROACH IN RETROSPECT AND AT PRESENT
“long rich history of close business involvement in social causes for national development.”
Differentiates India from other developing countries
1.
Where CSR thinking and initiatives are primarily externally or Northern-driven
2.
Where CSR awareness is seen as a post-1990 phenomenon.”
IN 1965, A seminar on Social Responsibilities of Business was held in New Delhi
Chaired by then Prime Minister Lal Bahadur Shastri, and attended by policy makers, business leaders, thinkers and trade union leaders.
The Seminar declared that an enterprise is a corporate citizen.
The Declaration of 1965 called for regular stakeholder dialogue, social accountability, openness and transparency, social audits and corporate governance.
Employers were urged to contribute to housing, healthcare, education and family planning for employees and their families and also support these areas where their operations were located.
EVOLUTION OF CSR APPROACH IN INDIA Divided into four interdependent phases
(1850-1914) (1980 until the present)
(1914-1960)
(1960-1980)
HUMAN RESOURCE Mutual concerns and commitments We believe We promise We expect Result
: Associate Career is our Concern : Merit based opportunity and Fair compensation : Committed professionalism and orientation
MATERIAL DEVELOPMENTS IN HUMAN RESOURCE
Employee Development
Building leadership qualities
Increasing synergy
Developing associates and preparing workforce for growth.
EMPLOYEE DEVELOPMENT Steps taken
Reasons
Job rotation
Adds value to the person
Training for • Technical • Behavioural • Spiritual
The all round development of the associate forms the important goal of the HRD department
In-house programs To share their experiences as well as • Behaviour management technical developments in various • Stress management • Interaction with fields, yoga and meditation renowned personalities
MATERIAL DEVELOPMENTS IN HUMAN RESOURCE
'Training' this year, with an objective to create a virtual pool of trained associates.
A separate cell for Corporate Training and Relationship
In House 'Train the Trainer' program.
The process of scrutiny for empanelling the experts from various fields for training function is on.
At Jain Gurukul, an additional capacity of training for 133 associates in 4 training halls is created in addition to the present capacity.
TRAINING & DEVELOPMENT DETAILS FROM APRIL 2008 TO MARCHIn-house 2009 Faculties Location
No. of Programs
No. of Associates
Duration in hrs.
Agri Park
26
337
648
Plastic Park
220
2,744
15,272
Food Park
78
2,290
39001
Total
324
5,371
54,921
TRAINING & DEVELOPMENT DETAILS FROM APRIL 2008 TO MARCHExternal 2009 Faculties Location
No. of Programs
No. of Associates
Duration in hrs.
Agri Park
2
38
4
Plastic Park
7
152
13
Food Park
10
384
19
Total
19
574
36
MATERIAL DEVELOPMENTS IN HUMAN RESOURCE
Associate Involvement: A programme for strengthening the relationship with the associates was undertaken. As a part. a) 534 nos. of Children of Associates were tested for Intelligence Quotient (IQ) and Aptitude to give them the right direction on educational front. b) In continuation of that, a special coaching program was undertaken for them. c) Another measure of strengthening the relationship is seen by way of a special coaching which was undertaken for the Children of the Associates appearing for SSC examination. d) A visit of all family members of the associates to all the locations and particularly where the associate family member is working was organized.
MATERIAL DEVELOPMENTS IN HUMAN RESOURCE
Welfare:
a)3063 associates from the three major locations underwent Medical Examination. b) A dispensary was set in the factory premises. c) Scholarship for the children of Associates. d) Medical Insurance towards settlement of their claims.
MATERIAL DEVELOPMENTS IN HUMAN RESOURCE Social Involvement:
The associates demonstrated their Social Involvement by participating in a Blood Donation Camp organized by the Company on demand of the local Blood Banks wherein 700 units of Blood was donated.
Distinctive Features:
Unionism is ABSENT
95% of the associates are local – Been motivated and trained