Csr
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INTRODUCTION Corporate social responsibility (CSR, also called
corporate responsibility, corporate citizenship, and responsible business) is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment.
DEVELOPMENT APPROACHES AUDITING AND REPORTING BUSINESS BENEFITS CRITICAL ANALYSIS DRIVERS
COMPANY PROFILE Irrigation, being the key operation in agriculture, was accorded great important in the Five Year Plans. A stress was laid on the improvement in agricultural output through use of advanced technology. Extensive use of effective and improved equipments was made by importing tractors. All these developments made mechanization mandatory for agriculture. This also increased demand for tractors. Our Government encouraged manufacturing of tractors in India to save its foreign currency reserves
SWARAJ: PTL’S BRAND NAME ‘SWARAJ’ SWARAJ - STAGES OF GROWTH CONCEPTION STAGE (1970-74) TEETHING YEARS (1974-78)
CSR ACTIVITIES Mahindra Group is central CSR Activities Nanhi Kalis- Project set up by K.C Mahindra Education Trust. Mahindra all India Talent Scholarships. Cochlear Implants Adopt Govt Schools-
OTHER INITIATIVES Plantation Govt. Elementary School, Chappercheri 11th August 2008 Medical Health Combat Panchayat Ghar Chappercheri 23rd
August Beneficiaries 3064 Awareness camp for women and children, 13th September Initiative to save village Chappercheri and factory from flooding Blood donation camp, combine23rd Nov, 2008. Units donated to PGI:G8 White wash activities at Panchayat Ghar Chappercheri 21st August Health Competition Govt, Elementary School vill kailon 30th January 2008
SUGGESTIONS AND RECOMMENDATIONS Swaraj tractor/combine plant has to work more for the
society of the nearby villages as contribute more towards corporate social responsibility. Efforts have done by Swaraj in the villages but company need more emphasis on the development of individuals too. PTL-Swaraj Enterprise Ltd. has to provide the services and benefits which are much required by the villagers. For the beneficial for the area PTL-Swaraj Enterprise Ltd. should have to come forward and indulge with the people fore the corporate social responsibility. Sign of development by the work done by PTL-Swaraj Enterprise Ltd. is nevertheless thereby CSR activities should have to increase.
CONCLUSION Of course the changing nature of business into new global forms can also be an opportunity of bringing on that level of accountability. Global brands are more vulnerable to public perceptions about their being ‘good’ simply because much more is at stake, both in terms of money that is invested in building such brands as well in the markets which they affect. CSR has a long way to travel.
THANK YOU
corporate responsibility, corporate citizenship, and responsible business) is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment.
DEVELOPMENT APPROACHES AUDITING AND REPORTING BUSINESS BENEFITS CRITICAL ANALYSIS DRIVERS
COMPANY PROFILE Irrigation, being the key operation in agriculture, was accorded great important in the Five Year Plans. A stress was laid on the improvement in agricultural output through use of advanced technology. Extensive use of effective and improved equipments was made by importing tractors. All these developments made mechanization mandatory for agriculture. This also increased demand for tractors. Our Government encouraged manufacturing of tractors in India to save its foreign currency reserves
SWARAJ: PTL’S BRAND NAME ‘SWARAJ’ SWARAJ - STAGES OF GROWTH CONCEPTION STAGE (1970-74) TEETHING YEARS (1974-78)
CSR ACTIVITIES Mahindra Group is central CSR Activities Nanhi Kalis- Project set up by K.C Mahindra Education Trust. Mahindra all India Talent Scholarships. Cochlear Implants Adopt Govt Schools-
OTHER INITIATIVES Plantation Govt. Elementary School, Chappercheri 11th August 2008 Medical Health Combat Panchayat Ghar Chappercheri 23rd
August Beneficiaries 3064 Awareness camp for women and children, 13th September Initiative to save village Chappercheri and factory from flooding Blood donation camp, combine23rd Nov, 2008. Units donated to PGI:G8 White wash activities at Panchayat Ghar Chappercheri 21st August Health Competition Govt, Elementary School vill kailon 30th January 2008
SUGGESTIONS AND RECOMMENDATIONS Swaraj tractor/combine plant has to work more for the
society of the nearby villages as contribute more towards corporate social responsibility. Efforts have done by Swaraj in the villages but company need more emphasis on the development of individuals too. PTL-Swaraj Enterprise Ltd. has to provide the services and benefits which are much required by the villagers. For the beneficial for the area PTL-Swaraj Enterprise Ltd. should have to come forward and indulge with the people fore the corporate social responsibility. Sign of development by the work done by PTL-Swaraj Enterprise Ltd. is nevertheless thereby CSR activities should have to increase.
CONCLUSION Of course the changing nature of business into new global forms can also be an opportunity of bringing on that level of accountability. Global brands are more vulnerable to public perceptions about their being ‘good’ simply because much more is at stake, both in terms of money that is invested in building such brands as well in the markets which they affect. CSR has a long way to travel.
THANK YOU
