Crm Ppt Rja

Snapshot Advertising has not only come to reflect pop culture but has also become an important element of economic growth. Today, every person connected with the Indian economy or public should be fully aware what advertising really is and why effective advertising campaigns can be performed by full-service advertising agencies. Advertising agency is one of the most important components of advertising industry. It has played a significant role in the development of modern advertising. The advertising agency has evolved to provide the specialized knowledge, skills and experience needed to produce effective advertising campaigns. The Association of Advertising Agencies of America (AAAA) defines advertising agency as “An independent business organization composed of creative and business people who develop, prepare and place advertising media for sellers

The definition A media marketplace supports a many-to many interaction by bringing together content, tools, and consumer activity information. Tools help develop communities and support creation, sharing, mixing, and remixing of user-generated or professional content across multiple touch points.

NATURE OF INDUSTRY •

Firms in the advertising industry prepare advertisements for other companies and organizations and design campaigns to promote the interests and image of their clients. This industry also includes media representatives—firms that sell advertising space for publications, radio, television, and the Internet; display advertisers— businesses engaged in creating and designing public display for use in shopping malls, on billboards, or in similar media direct mail advertisers.

•

In an effort to attract and maintain clients, advertising agencies are diversifying their services offering advertising as well as public relations, sales, marketing, and interactive media services.

Process and type of media agencies Process • Briefing • Creation • Production • Post production

Types of agencies • Full service • Modular • In house • Creative boutique • Mega agencies • Specialist agencies

SWOT analysis STRENGTHS: 1. Media And Entertainment is one of the most booming sectors in India due to its vast customer reach. The various segments of the Media And Entertainment industry like television and film industry have a large customer base. 2. The growing middle class with higher disposable income has become the strength of the Media And Entertainment industry. 3. Change in the lifestyle and spending patterns of the Indian masses on entertainment. 4. Technological innovations like online distribution channels, web-stores, multi- and mega-plexes are complementing the ongoing revolution and the growth of the sector. 5. Indian film industry is second largest in the world and the largest in terms of the films produced and tickets sold. 6. The low cost of production and high revenues ensure a good return on investment for Indian Media And Entertainment industry.

WEAKNESSES: 1. The Media And Entertainment sector in India is highly fragmented. 2. Lack of cohesive production & distribution infrastructure, especially in the case of music industry. 3. The lack of efforts for media penetration in lower socio-economic classes, where the media penetration is low.

SWOT analysis cont. •

OPPORTUNITIES: 1. The concept of crossover movies, such as Bend It Like Beckham has helped open up new doors to the crossover audience and offers immense potential for development. 2. The increasing interest of the global investors in the sector. 3. The media penetration is poor among the poorer sections of the society, offering opportunities for expansion in the area. 4. The nascent stage of the new distribution channels offers an opportunity for development. 5. Rapid de-regulation in the Industry 6. Rise in the viewership and the advertising expenditure. 7. Technological innovations like animations, multiplexes, etc and new distribution channels like mobiles and Internet have opened up the doors of new opportunities in the sector.

THREATS: 1. Piracy, violation of intellectual property rights pose a major treat to the Media And Entertainment companies. 2. Lack of quality content has emerged as a major concern because of the 'Quick- buck' route being followed in the industry. 3. With technological innovations taking place so rapidly, the media sector is facing considerable uncertainty about success in the marketplace.

SCENARIO IN INDIA •

India's E and M industry is expected to grow at a compound annual growth rate (CAGR) of 10.5% between 2009-2013 compared to the global rate of 2.7% for the same period, projects a PwC report.

•

While the Indian media industry would touch $18.58 billion by 2013, the global EandM market is expected to grow 2.7% compounded annually over the five year forecast period to $1.6 trillion in 2013. After registering a growth of around 16.6% compounded annually over the period 2004-08, growth in the Indian media industry is set to decelerate to 8% in 2009.

•

According to an Economic Times survey of 100 large private sector companies, the aggregate spending on advertising by these companies grew by a huge 22.4 per cent last year over the previous year. More than four-fifths of the sample companies have witnessed a rise in sales turnover in 2007-08 following higher advertising spend.

•

Growth rates will increase in 2010 to 10.4% as economic conditions are expected to improve. For the remaining years of the forecast period, the industry will continue to grow at increasing rates, resulting in the overall CAGR for the period 2009-13 of 10.5%.

Media market place evolution

TRANSFORMATION OF MEDIA INDUSTRY

Famous advertising agencies in world

         

BBH (Bartle, Bogle & Hegarty) Crispin Porter + Bogusky Wieden + Kennedy JWT (formerly J. Walter. Thompson) Leo Burnett The Martin Agency N.W. Ayer & Son Ogilvy & Mather Saatchi and Saatchi TBWA\Chiat\Day

Most Recent facts & figures about ad agency Source: The Economic Time, Brand Equity, December 27, 2006

Top 10 Ad agencies in India in advertising Rank Name of agency 1 O&M 2 McCann-Erickson 3 Lowe Lintas • JWT 5 Leo Burnett 6 Mudra 7 Grey Worldwide 8 FCB Ulka 9 Contract Advertising 10 Rediffusion DYR

10 most influential people No. 1 2 3 4 5 6 7 8 9 10

Name Piyush Pandey Prasoon Joshi Prahlad Kakar R Balakrishnan Madhukar Kamath Sam Balsara John Goodman Prasoon Pandey Arvind Sharma Arun Nanda

Ogilvy & Mather India Founded in 1928, the first advertising agency in India Over the years create some of India's most successful brands like Asian Paints Cadbury Fevicol in recent times- Perfetti, Hutch, Close Up and many more. part of Ogilvy & Mather Worldwide, one of the largest marketing communication networks in the world. The network services more Fortune Global 500 companies in five or more countries than any other agency Their specialist skills include advertising, media investment management, information, insight & consultancy, public relations & public affairs,branding & identity, healthcare, communications, direct, promotion & relationshipmarketing and specialis communications.

Major Clients

· IDBI Mutual Fund (Mutual · Discovery Channel Inc fund); (Discovery Channel - television · SBI Mutual Fund(Mutual Fund); channel); · TTK Textiles (Tantex/Textile); · ITC Ltd (corporate); · J K Tyres (Tyres); · MIRC Electronics Ltd (Onida · Pantaloon Fashion India Ltd. television); (Garments); · The Chase Manhattan Bank · Levers, (corporate); · Asian Paints, · Birla 3M Ltd (Scotch Brite · Cadbury, cleaning aid); · Pidilite Industries Ltd. (Fevicol)· J M Morgan Stanley (J M Morgan · Louis Philippe (corporate); Stanley - investment bank); · UTI (MIP'97/Financial); · Hero Honda Motors Ltd (bikes); · TVS Suzuki (corporate): · United Television (television · Tata Telservices (corporate), media); · Tata Communications Ltd · Castrol India Ltd (Castrol (corporate); lubricants); · Hindustan Lever Ltd (Brooke · Hutchison Max Telecom Ltd Bond, Lipton - tea and health); (Max Touch - cellular operator); · TELCO (Tata Safari, Sierra,

Mudra communication limited Company profile · Mr.A G Krishnamurthy founded mudra communication on 25th march 1980 · Mr Krishnamurthy started mudra with one brand vimal .today mudra has 125 client this multifold increase is a testy many to his passion and zeal It was started in 1980 mudra rose to become the 3rd largest agency in the country. In a short span of nine years. Today the mudra group is one ofthe India s leading marketing communication networks In the present year mudra is poised to exceed a turnover in excess of 15billion at it continues to maintain it s aggressive growth rate.

Mudra is one of the management admired marketing communication network in the country a highly rated agency both by client and industry.

Mudra south won the agency of the year at the ad club cochin s pap awards 2009 10.4.09

Achievements of the mudra communication ltd *It was a mudra that first gave India double spread colors ads *it was mudra that first sponsored commercial telecast of a major sporting event with the India and west Indies series of 1983 *it was mudra that first branded a public issue reliance khazana *it was mudra that made Indias first teleflim Janam *it was mudra that gave Doordarshan Rajani .The serial that heralde a new consumer awareness in India *it was mudra that gave Indias its first academy for advertising . THE Mudra Institute Of Communication(MICA) *it is a mudra that gave India s advertising community its first advertising archives marketing and Advertising Gallery(MAG)

Clients and advertisements Mudra clients • • • • • • • • • • • • • •

1. Paras pharmaceuticals 2. Reliance communication 3. Union bank of India 4. Life Insurance Cooperation of India 5. Godrej 6. The Philips 7. Hindustan unilever ltd. 8. Pepsi 9. Jet air ways 10. Reliance ADAG 11.Spice telecom 12.ICI points 13.Union bank of India 14.Amrutanjan

Mudra advertisements • Only vimal • I love you rasna • my daddy strongest • Humko binie mangta • The world in your pocket

CONCLUSION In today’s world which is fast moving & dynamic, people’s wants, need and desires are changing; it’s very important to know them and give them what thewant. This is the main objective of advertising where ad agency plays major role in market research, making of creative, launching it in the market, taking the feedback of consumer and making any product famous and acceptable among consumers. Ad agencies are playing an important role in shaping present and future of not just selected brand but of entire company. There is no one sure fire best way to advertise your product or service. It is important to explore the various advertising media and