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writer, teacher, or performer – runs up against a mental block from time to time. Getting unstuck can be a o keep your creative juices flowing. SpicyNodes, an intuitive, innovative Web-based tool, can be your ts of information and multimedia, you can let your thoughts, plots, or ideas take flight and follow their ever be without a vehicle for self-expression and inspiration.
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3.e) Definition of creativity To begin with, I believe that creativity is another of the qualities that is essential to the life of living beings. Keeping to the topic of human ability, it seems clear that all people are creative to a greater or lesser extent, just like with intelligence and beauty. When the concept of creativity is used in reference to language, it is as an adjective that refers to a person who is particularly talented in comparison to the average of the rest of the population. A slightly creative person is definitely more creative than a very creative cat! For me, a good definition of creativity is a subset of intelligence, meaning a group of basic relational or elemental functions with a high association of reliability; that is a particular subset of conditional intelligence. Strictly speaking, this last requirement is essential for intelligence; if the brain's functions responsible for creating logical relations often make mistakes, this would not be intelligence, but rather something else that I call intuition, but, if mistakes were almost always made, this would be called a lack of intelligence. This subset is formed by those functions that make the creation, design, invention, imagination, etc. of new concepts or ideas easier. The demand of high reliability for creativity appears paradoxical because it does not seem that the same justification of "gravity of possible error" that we used for intelligence, can be applied in this instance. Not only is an error not considered something serious in creative processes, but mistakes are also considered normal. Nonetheless, given that creativity requires various successive operations to be carried out in order to exist, if errors are made by elemental functions, it is not very likely that the final result will be good; we may find new creations due to chance but not creativity. However, we should not lose sight of the fact that an absolute conceptual definition of creativity is not easy, as we have also
previously cited, language is precisely characterized by the contrary of this. The possibility that one of the important causes behind creation is due to a defective function in sensorial perception is widely accepted in regards to certain important artistic creations. On the other hand, if we think about the specific subset of the functions of creativity, we will realize that they deal with particularly complex functions of intelligence; that is, if we were talking about more packets of elemental functions in which all should operate with a high degree of reliability. Therefore, it is not so much that the complex function (creativity) does not generate errors, but rather that the elemental functions or parts (intelligence) do not generate them. So, a more concrete definition of creativity would be formed by complex functions or packets of basic functions of intelligence that support the capacities of: • • •
• •
•
•
Carrying out extrapolations and estimations of the result, given the existing relations. Understanding the limits of the parameters involved in the relations. Detect the change in relation caused by a change in the parameters, otherwise said, qualitative implications for quantitative changes. Simultaneous management of various dimensions. Perform changes in scale or model variables, changing new parameters, and returning to the initial scale or model variable in the appropriate point of the corresponding changes of the original parameters. That is, the concepts related to the different types of applications defined in the relatively modern math of groups. Functions related to advanced statistical thought such as distinction between an average value and a normal value, a different value and a rare value, and distinction between a particular case and general values. Any others that respond to the stated concept.
Plausibly, to be creative in a specific subject, it is not necessary to have all the previous functions. Nonetheless, aside from some of the previous common functions, the following should also be present: both elemental capacities of intelligence associated to this subject and the specific capacities that do not form a part of intelligence, whether dealing with music, football, economics, etc. Consequently, I think that intelligent people tend to be more creative, and this tendency is more apparent the more intelligent someone is.
This tendency also exists the other way around (the less intelligent, the less creative), but, in my opinion, it is not as strong because of the particular intelligence associated and the specific capacities. A person can be very intelligent and have a subset of creativity functions that are not very operative! A person can be very creative and not very intelligent if other important elemental functions fail! From another point of view, we can see how colloquial language practically depicts these meanings perfectly. A genius is a person who is very intelligent and creative. Ok, but if we are referring to an intellectual genius, we understand that he/she is (or was) very creative, but if we are talking about a genius known for his/her creativity we understand that he/she probably is (or was) fairly intelligent, but we cannot be as sure as in the first case. In the next point we will speak about the genetic structure of intelligence. Creativity, in regards to its hereditary nature, is a special example because it has two sides to it; one side, being or forming a part of intelligence, and the other dealing with the specific subject of creativity, such as, music for example. Continuing with this example, we could say that while the VGI method is not applied to the genetic transmission of musical or specific ability and that the capacities associated to the genetic information received from both progenitors (union) will be expressed; in the transmission of musical creativity the rules of the stated method will be applied for the relational functions being part or a subset of intelligence, only showing the capacities derived from genetic information that is present simultaneously in the two sources of information received from the progenitors (intersection).
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best practice process for innovation identified by a Europe-wide EFQM Benchmarking Study in 1999 is:
1. 2. 3. 4. 5. 6.
Idea generation. Idea collection. Selection. Development. Implementation. Follow-up and review.
(contd)
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E BRAIN BEHIND PODBRAINER
87 Gerald Haman began researching thinking tools while in graduate school at the University of Minnesota. In 1989, sed one of the world’s first tools specifically designed to foster innovation. That tool, called the Pocket Innovator, gai im and was recommended by FORTUNE magazine. PodBrainer eTool is a culmination of Haman’s 15 years of experien ing innovation tools that have been used by over 100,000 people around the globe. The PodBrainer is the evolution an’s creativity and innovation tools which include the KnowBrainer, FlashBrainer, Pocket Innovator, Pocket Persuader, et Problem Solver and customized tools such as Kraft’s Diamond Miner tool.
erly an award-winning manager with Procter & Gamble and Arthur Andersen, Gerald “Solutionman” Haman has oped processes and models for innovation that are being utilized around the world and by over 150 Fortune 500 anies. Haman is founder of SolutionPeople®, developer of the Thinkubator®, and serves as an adjunct professor of ation at Northwestern University. He has been profiled in 50 major news publications including FAST Company, The Times, Newsweek Japan and Investors Business Daily.
an gained international acclaim for establishing a world brainstorming record by facilitating 8,000 people in a athon® at the Singapore Stadium to generate 454,000 ideas in less than 60 minutes.
Gerald Haman's techniques, his SolutionPeople staff and the Thinkubator, make thinking and problem solving fun and charming again, as it was in our youth... It's addictive!" - Jerry Meyerhoff, Distinguished Engineer, Motorola
ollowing Companies Who Have Benefited From SolutionPeople's Products & Services:
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DOUBLE BRAINSTORMING If you have a group of 30 participants, it is a good idea to divide them into teams to ensure increased participation. Instead of organizing static teams, you can also keep rearranging them to prevent premature groupthink. Let's assume that you are facilitating this group of 30 participants to brainstorm ideas for increasing sales in your organization. Here is technique for profiting from convergent and divergent thinking: Give each participant an index card with a letter-number combination. Then ask the participants to find the others with the same letter and form themselves into five teams of six members: A1, A2, A3, A4, A5, A6 B1, B2, B3, B4, B5, B6 C1, C2, C3, C4, C5, C6 D1, D2, D3, D4, D5, D6 E1, E2, E3, E4, E5, E6 Assign a different role to each team (example: marketers, customers, designers, producers, and engineers) and ask its members to brainstorm ideas in the perspective of that role. After a suitable pause, stop the activity and ask the participants to find the others with the same number and form themselves into six teams of five members:
A1, B1, C1, D1, E1 A2, B2, C2, D2, E2 A3, B3, C3, D3, E3 A4, B4, C4, D4, E4 A5, B5, C5, D5, E5 A6, B6, C6, D6, E6 Point out that each team is now a diverse team with its members representing five different roles. Ask the teams to continue brainstorming, with its members maintaining their individual role perspective. Encourage the participants to "cheat" by recycling ideas from the earlier session. Ask each team to prepare a list of five recommendations. Combine these recommendations, remove duplicates, and ask each participant to individually select the top five from the common list. Use these selections to identify the top five recommendations.
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R U L E S F O R B R A I N S TO R M I N G 1. No criticism, evaluation, judgment, or defense of ideas during the brainstorming session. 2. No limit on "wild" ideas, no matter how outrageous or impractical they seem. Every idea is to be expressed. 3. Quantity is more desirable than quality. 4. "Piggybacking"- building on ideas - is encouraged. 5. Everyone must be encouraged to participate. 6. Record all ideas - i.e.: on a piece of flipchart paper. 7. Choose " top 5 ideas" - combine similar ideas when appropriate. 8. Individually rank ideas. 9. Decide, as a group, which idea will be enacted first.
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Creativity and the Learning Process As I studied the creative process I realized, in retrospect, that I probably opted for five components because of my work in teaching and with health education. These processes are often described as consisting of five parts. The Sure-Fire Five Step Learning Process consists of: Step One: look Step Two: see what you look at Step Three: understand what you see Step Four: learn from what you understand Step Five: act on what you learn Health education is also a learning (or often a relearning process) is which one attempts to replace un-healthy habits with healthy habits. My personal version of the health education process, PICCA, consists of five steps: P = Perception and understanding of the problem I = Information transferral relevant to the problem C= Comprehension of the information C= Conviction to propose solutions and actions A= Application of the solution and actions
Another approach to learning and habit formation is described in the book, The 7 Habits of Highly Effective People by Stephen Covey. The author defines habit as the intersection of three components: 1) knowledge (the what to, why to) 2) skills (the how to) 3) desire (the want to) Just as the all the components of health education must work together to result in the establishment of good health habits, the components of knowledge, skills and desire intersect to produce effective work habits. These examples led me to the conclusion that there is a close parallel between the learning and creative processes. This relationship is shown in the following table:
LEARNING PROCESS LOOK SEE UNDERSTAND LEARN ACT
HEALTH EDUCATION PERCEPTION INFORMATION COMPREHENSION CONVICTION & SOLUTIONS APPLICATION
Lateral Thinking (DeBono) Overview:
COVEY'S "7 HABITS"
FRANK'S CREATIVE PROCESS
KNOWLEDGE (what to & why to)
FORAGE
SKILLS (how to)
REFLECT ADOPT
DESIRE (want to)
NURTURE KNUCKLE DOWN
Edward de Bono has written extensively about the process of lateral thinking -- the generation of novel solutions to problems. The point of lateral thinking is that many problems require a different perspective to solve successfully. De Bono identifies four critical factors associated with lateral thinking: (1) recognize dominant ideas that polarize perception of a problem, (2) searching for different ways of looking at things, (3) relaxation of rigid control of thinking, and (4) use of chance to encourage other ideas. This last factor has to do with the fact that lateral thinking involves low-probability ideas which are unlikely to occur in the normal course of events. Although De Bono does not acknowledge any theoretical antecedents for lateral thinking, it seems closely related to the Gestalt theory of Wertheimer . His work is also highly relevant to the concept of creativity . Visit the De Bono web site for up-to-date information on his work. Scope/Application: Lateral thinking applies to human problem-solving. DeBono (1971a) discusses the application of lateral thinking to management development and DeBono (1971b) provides an interesting study of lateral thinking in children. Some of his recent work has focused on schools (e.g., DeBono, 1991). Example: The following anecdote is provided by DeBono (1967). A merchant who owes money to a money lender agrees to settle the debt based upon the choice of two stones (one black, one white) from a money bag. If his daughter chooses the white stone, the debt is canceled; if she picks the black stone, the moneylender gets the merchant's daughter. However, the moneylender "fixes" the outcome by putting two black stones in the bag. The daughter sees this and when she picks a stone out of the bag, immediately drops it onto the path full of other stones. She then points out that the stone she picked must have been the opposite color of the one remaining in the bag. Unwilling to be unveiled as dishonest, the moneylender must agree and cancel the debt. The daughter has solved an intractable problem through the use of lateral thinking. Principles: 1. To get a different perspective on a problem, try breaking the elements up and recombining them in a different way (perhaps randomly).
The Mind Map as a Creative Thinking Mechanism
The Mind Map is perfectly suited to innovative thinking as it consumes all the skills commonly found with creativity, especially imagination, association of ideas and flexibility. Psychological research has identified several fundamental elements in creative thinking including: the use of colors, shapes, dimensions, unusual elements, the adjustment of conceptual positions and response to an emotionally appealing objects. Mind Mapping principles are a peripheral manifest of all of these defined categories: it is a peripheral manifest of the complete thinking process. The nearly identical nature of creative thinking and mnemonic (memory) principles confirms the Mind Map as the essential and natural tool for these forms of thoughts.
Applying the creative thinking Mind Mapping technique correctly can facilitate individual Mind Mappers to create at least twice as many innovative ideas as a traditional large brainstorming group in the same period of time. Tony Buzan (the founder of Mind Mapping) states there are five stages in the creative thinking process: 1) The Quick-Fire Mind Map Burst Begin by drawing a stimulating central image that represents the general topic of interest. Your image should be placed in the centre of a large blank page, and from it should radiate every idea that comes into your mind on that subject. For about twenty minutes you should let the ideas flow as fast as
possible. Having to work at speed unchains your brain from habitual thinking patterns, and encourages new ideas. Many of these new ideas may at first seem absurd, however do not disregard these ideas as they often hold the keys to new perspectives and breaking old habits. 2) First Reconstruction and Revision Have a short break, allowing your brain to rest and begin to integrate the ideas generated so far. Then make a new Mind Map, in which you identify the major branches, categorizing, building up hierarchies and finding new associations between your preliminary ideas. It may become noticeable that similar or identical concepts are present in several different places of your Mind Map. These should not be dismissed as unnecessary repetitions as they are fundamentally ‘different’ in that they are attached to different branches. These peripheral repetitions reflect the underlying importance of ideas which are buried deep with your store of knowledge but which actually influence every aspect of your thinking. Following your brain’s flow, the Mind Map explores your current thought in this new centre to replace the old. In due course this new centre will itself be placed by a new and even more advanced concept. The Mind Map therefore aids and reflects intellectual exploration and growth. 3) Incubation Sudden creative realizations often come when the brain is relaxed such as sleeping, day dreaming and running. This is because such states of mind allow the radiant thinking process to spread to the farthest reaches of the brain, increasing the probability of mental breakthroughs. 4) Second Reconstruction and Revision After incubation your brain will have a fresh perception on your first and second Mind Maps, so it will be useful to do another quick fire Mind Map burst. During this reconstruction stage you will need to consider all the information gathered and integrated in stages 1, 2 and 3 in order to make a comprehensive final Mind Map. 5) The Final Stage You now need to search for the solution, decision, or realization which was your original creative goal. This often involves linking elements in your Mind Map, leading to major new insights and breakthroughs. With the introduction of computer based Mind Mapping in the last couple of years, Mind Mapping has become even easier. Mind Mapping software such as Tony Buzan’s iMindMap utilizes the true principles of Mind Mapping and duplicate the non-linear thinking process of the brain, creating an explosion in creativity, innovation and knowledge sharing. Computer based Mind Mapping can be just as effective as traditional Mind Mapping as a creative thinking tool, if not more!
Summary of creative thinking Mind Map benefits:
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They automatically utilize all the creative thinking skills.
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They generate ever-increasing mental energy as the Mind Mapper moves towards his/her goal.
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They allow the Mind Mapper to view a great many elements all at once, thus increasing the probability of creative association and integration.
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They enable people’s brains to track out ideas which normally lie in obscurity on the edge of their thinking.
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They increase the probability of gaining new ideas.
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They encourage playfulness, humor and innovation thus increasing the probability of the Mind Mapper straying far from the norm and producing a truly creative idea.
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Give Mind Mapping software such as Tony Buzan’s iMindMap a go and see how it helps to further enhance your creativity.
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