Creation Stage

Creation Stage

1. 2. 3.

Idea generation Copywriting Layout

Idea Generation Stage Walla’s Creation Process – Preparation – gathering information Incubation – setting problem aside Illumination – seeing the solution Verification – refining the idea

Idea Generation Stage Barron's Psychic Creation Model– Model I. II. III.

IV.

Conception (in a prepared mind) Gestation (time, intricately coordinated) Parturation (suffering to be born, emergence to light) Bringing up the baby (further period of development)

Idea Generation Stage Young’s creative Process – 1.

2.

3.

4.

5.

Immersion – Getting raw material or data immersing oneself in the problem to get background Digestion – Ruminating on the data acquired turning it this way and that in the mind Incubation – Ceasing analysis and putting the problem out of conscious mind for the time Illumination – Offer a sudden inspiration or intuitive revelation about a potential solution Verification – Studying the idea and developing it for practical usefulness.

Idea Generation Stage Rossman's Creativity Model 1. 2. 3. 4. 5. 6. 7.

Observation of a need or difficulty Analysis of the need A survey of all available information A formulation of all objective solutions A critical analysis of these solutions for their advantages and disadvantages The birth of the new idea - the invention Experimentation to test out the most promising solution, and the selection and perfection of the final embodiment

Idea Generation Stage

1. 2. 3. 4. 5. 6. 7.

Alex Osborn suggested seven steps for creative idea generation:Orientation Preparation Analysis Ideation Incubation Synthesis Evaluation

Idea Generation Stage The Creative Problem Solving (CPS) Model 1. 2. 3. 4. 5. 6.

Objective finding Fact finding Problem finding Idea finding Solution finding Acceptance finding

Idea Generation Stage Input to the Creative Process: 1. 2. 3. 4. 5. 6.

Working with the client Trying the product Reading and analysis Listening to others Product Research Asking questions.

Preparation of layout Sketch 2. Rough layout 3. Finished layout i. comprehensive layout ii. Dummy layout 1.