Content Theories Of Motivation

CONTENT THEORIES OF MOTIVATION

AMIT SARAN JATINDER S BADWAL SAMARDEEP SINGH SHEKHAR TANDALE

CONTENTS Content theories on motivation attempt to identify what things motivate people. 

Maslow’s hierarchy of needs,

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McClelland’s theory of achievement, power, and affiliation needs, and

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Herzberg’s two-factor theory of motivation are explained.

Maslow ‘s Hierarchy of Needs 

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Maslow assumes that what motivates people is unmet needs. According to Maslow, the needs that motivate people fall into five basic categories:  physiological needs (the most basic need),  security needs,  social needs,  esteem needs, and  self-actualization needs (the highest-level need).

McClelland’s AchievementPower-Affiliation Theory 

This motivation theory is based on the assumption that through life experiences, people develop various needs. (1) The need for achievement  the desire to do something better than it has been done before (2) The need for power  the desire to control, influence, or be responsible for other people (3) The need for affiliation  the desire to maintain close and friendly personal relationships

Hertzberg’s Two-Factor Theory Employees’ satisfaction and dissatisfaction stem from different sources. 

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Dissatisfaction results from the absence of what Hertzberg calls hygiene factors. 

salary

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relationship with others

Satisfaction results from the presence of motivating factors. 

opportunities

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