Communication And Culture.pptx

COMMUNICATION AND CULTURE Culture is the way of life. Culture consist of beliefs, ideas and practices that are transmitted from one generation to another.

Domingo de ramos and Semana santa

 Culture may be tangible and non-tangible.  Tangible cultures refers to objects such as: ARTWORK CARS COMPUTERS

NON-TANGIBLE CULTURE refers to beliefs, norms and language. Culture are shaped by historical and geographical forces. Cultural tradition shape daily activities and social life. Historical influences shape the pattern of social group. These factors are dynamic, continuously evolve and change over time. Culture also sets the standard for society.

 Culture is a learned process of communication.Through communication and interaction we learned to understand the peoples belief, languange and values.  Communication expresses and sustain culture. Everytime we express our cultural values we imbibe our own beliefs and ideas.(WOOD, 2006)

PERSUASION  Is a process whereby the communicator deliberately or consciously attempts to influence the attitudes or behaviour of others regarding on issue through transmission of message in an atmosphere of a free choice. Persuasion is symbolic, utilizing words, images and sounds. It may be verbal, and/or non verbal, via the different cultural media (TV, radio, internet) or via face to face communication.

4 ELEMENTS OF PERSUASION 1. THE SOURCE OF COMMUNICATION- must be credible, has expertiseor knowledge of the topic and trustworthy. 2. THE INTELLECTUAL CAPACITY OF AUDIENCE- communication wil be one sided if the audience is not well informed or if the subject is unintelligible to them. A two sided message is given to bright and well informed audience. 3. THE MESSAGE- can be emotional or logical or it can be a combination of logical and emotional. 4. THE MEDIUM- The effectiveness of method by which the message was coveyed through style and techique and repeated exposure.

 ETHOS- Perceived personal character of the speaker (has integrity, is trustworthy, shows goodwill, knows what he or she is talking about, and is committed to thentopic showing enthusiasm and dynamism.)

PATHOS- refers to the emotional responses for

attitudes; appeals to the listener's need, issues and problems. LOGOS- present rational or logical proof. it shows the evident to support the issue.

NONVERBAL COMMUNICATION Nonverbal communication is a broad term used to describe any method of transferring information without words. Nonverbal communication may be intentional, it may be based on societal cues, or it may be completely unconscious. Common form of nonverbal communication include body language and facial cue, fashion and personal grooming, hand gestures, and signs and symbols.

CHARACTERISTICS OF NONVERBAL COMMUNICATION Nonverbal messagess primarily communicate emotion, attitudes. Nonverbal cues substitute for, contradict, emphasize or regulate verbal messages. Nonverbal cues are continuous. Nonverbal cues are more reliable. Nonverbal cues are culture bound. Nonverbal behavior always communicate with values.

TYPES OF NONVERBAL COMMUNICATION KINESICS- body position and body motions. Refers to posture and gesture that signal if one is oen to interaction. HAPTICS- refers to physical touch. PHYSICAL APPERARANCE- refers to physical qualities such as skin color, height, and other features. ARTIFACTS- personal objects to express identities and personalize our environment. Ex: clothing, jewelry, and personal territories. PROXEMICS- refers to use of space. space also signal status and power. Greater space is given to those with higher status.

CHRONOMICS- the use of time defines identifies and interaction. Time and status are related. it expresses position and power. PARALANGUAGE- vocal inflections such as pitch, volume, sound, and rhythm enhance verbal message. It is silent type of noverbal behavior which we can communicate powerful message. ENVIRONMENTAL FACTORS- refers to the elements of setting or the ambiance. Ex: comfortable chairs, decorated offices, etc.