Cognitive Dissonance

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Cognitive Dissonance The surprising way it affects what you think you think.

1970’s Fraternity

2000’s Fraternity (UCSB)

HAZING

Festinger and Carlsmith • COGNITIVE CONSEQUENCES OF FORCED COMPLIANCE Leon Festinger & James M. Carlsmith (1959) • First published in Journal of Abnormal and Social Psychology, 58, 203-210.

Particpant given a boring task.

Paid to tell next person task is fun.

Gets either $1 or $20, then says:

How did this effect what participant thought of the experiment?

$1 person had no decent excuse to lie, so they assumed they were honest.

$20 person had a decent excuse to lie, $20 is cool. Less dissonance.

Going back to abusive relationships

Rihanna requests judge lessen restraining order.

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