Cnbc& Zee Business
This document was uploaded by user and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this DMCA report form. Report DMCA
Overview
Download & View Cnbc& Zee Business as PDF for free.
More details
- Words: 8,040
- Pages: 64
A RESEARCH REPORT ON A COMPARATIVE STUDY OF AUDIENCE PREFERENCE TOWARDS CNBC AND ZEE BUSINESS (A CASE OF BAREILLY CITY)
SUBMITTED FOR APPROVAL FOR CONDUCT OF FIELD RESEARCH FOR PARTIAL FULLFILLMENT OF THE MASTER IN BUSINESS ADMINISTRATION DEGREE FROM U.P. TEC UNIVERSITY, LUCKNOW BATCH (2007-09)
Under the kind guidance of:
Submitted By: PRIYANKA SHARMA
Mr. GULSHAN KUMAR LECTURER. R.B.M.I. Bareilly
M.B.A. IV – Semester. Roll No. :-0701670083
SUBMITTED TO: DEPARTMENT OF BUSINESS ADMINISTRATION RAKSHPAL BAHADUR MANAGEMENT INSTITUTE, BAREILLY
V/S
DECLERATION I, Priyanka Sharma, student of M.B.A IV sem (university roll no.0701670083) at RBMI; hereby declare that I have completed my research report on the topic titled “A COMPARATIVE STUDY OF AUDIENCE PREFERENCE TOWARDS CNBC AND ZEE BUSINESS” as a compulsory part of my course curriculum. The information provided in the report is original and has not been copied from anywhere. This report is not submitted to any other university/institute for the award of any other degree/diploma.
PRIYAN KA SHARMA MBA IV Sem Roll No. 0701670083
ACKNOWLEDGEMENT
“NO MAN IS COMPLETE IN KNOWLEDGE BUT SINGLE RAY OF KNOWLEDGE CAN BE HELPFUL TO MAN”. The research on “A COMPARATIVE STUDY OF AUDIENCE PREFERENCE TOWARDS CNBC AND ZEE BUSINESS” has been given to me as part of the curriculum in Two-Years Masters Degree in Business Administration. I have tried my best to present this information as clearly as possible using basic terms that I hope will be comprehended by the widest spectrum of researchers, analysts and students for further studies. I have completed this study under the able guidance and supervision of Mr. Gulshan Kumar; I will be failed in my duty if I do not acknowledge the esteemed scholarly guidance, assistance and knowledge. I have received from them towards fruitful and timely completion of this work. Mere acknowledgement may not redeem the debt I owe to my parents for their direct/indirect support during the entire course of this project.
“GUIDANCE IS THE BEST IN THE WAY PROGRESS”. I am also thankful to my friend who helped me a lot in the completion of this project.
PRIYANKA SHARMA
CONTENTS 1. INTRODUCTION ABOUT CNBC Profile Personalities and Coverage Rating of CNBC CNBC Logos 2. INTRODUCTION ABOUT ZEE BUSINESS About Zee News Limited Zee Business- Profile Achievements of Zee Business 3. OBJECTIVES OF THE RESEARCH
4. RESEARCH METHODOLOGY Data Source Research Approach Sampling Unit Data Completion And Analysis Scope 5. LIMITATION OF RESEARCH STUDY 6. ANALYSIS AND INTERPRETATION 7. FINDINGS 8. CONCLUSION 9. RECOMMENDATIONS
10. BIBLIOGRAPHY 11. QUESTIONNAIRE
CNBC: - AN INTRODUCTION
CNBC (an abbreviation for the “Consumer News and Business Channel” its official name until 1991) is a US Cable News and satellite television business news channel in the U.S., owned and operated by NBC Universal. The network and its international spinoffs cover business headlines and provide live coverage of financial markets. The combined reach of CNBC and its siblings is 390 million viewers around the world. The network is currently ranked as the 19th most valuable cable channel in the U.S., worth roughly $4 billion. The CNBC channel originally had its beginnings around 1980 as The Satellite Program Network (SPN), showing a low-budget mix of old movies, instructional & entertainment programs, and infomercials. The channel later changed its name to Tempo Television. After initially signing a letter of intent to acquire Tempo, NBC eventually opted for a deal to lease the channel's transponder in June 1988. On this platform, the channel was re-launched on April 17, 1989 as the Consumer News and Business Channel. NBC and Cablevision initially operated CNBC as a 50-50 joint venture, choosing to headquarter the channel in Fort Lee, New Jersey. The newsroom at CNBC headquarters also used to host Power Lunch. CNBC had considerable difficulty getting cable carriage at first, as many providers were skeptical of placing it alongside the longer-established Financial News Network. By the winter of 1990, CNBC was only in 17 million homes - less than half of FNN's potential reach - despite having the muscle of NBC standing behind it. However, around this time, FNN encountered serious financial difficulties. After a protracted bidding war with a Dow Jones-Westinghouse Broadcasting consortium, CNBC acquired FNN for $154.3 million on May 21, 1991 and immediately merged the two operations, hiring around 60 of FNN's 300-strong workforce. The deal increased the distribution of the newly enlarged network to over 40 million homes. Cablevision sold its 50% stake to NBC upon
completion of the deal. With the full name "Consumer News and Business Channel" dropped, the network's business programming was at first branded "CNBC/FNN," although this was phased out before the mid-90s. CNBC began to grow during the 90s, launching Asian and European versions of the channel in 1995 and 1996 respectively. In 1997, CNBC formed a strategic alliance with Dow Jones, including content sharing with Dow Jones Newswires and The Wall Street Journal and the rebranding of the channel as "a service of NBC and Dow Jones". CNBC's international channels were then merged into a 50-50 joint venture with their Dow Jones-owned rivals, London-based EBN (European Business News) and Singapore-sited ABN (Asia Business News) in 1998, while ratings grew on the U.S. channel until the new millennium's dot-com bubble burst in 2000. The new millennium also brought changes to the network, moving its world headquarters from Fort Lee to Englewood Cliffs, New Jersey in 2003, which features completely digital video production and studios made by PDG Ltd of Beeston, Nottinghamshire and the FX Group of Ocoee, Florida. NBC Universal reacquired full control of loss-making CNBC Europe and CNBC Asia from Dow Jones at the end of 2005. The licensing agreement between Dow and CNBC U.S. remained intact, however. Today, CNBC provides business news programming from 4 a.m. to 8 p.m., Eastern Time, while broadcasting talk shows, investigative reports, documentaries, infomercials, repurposed NBC game shows, and other programs during the evening and early morning. A rolling ticker provides real-time updates on share prices on the NYSE, NASDAQ, and AMEX, as well as market indices, news summaries, and weather updates by NBC Meteorologists (prior to March 27, 2006, all of CNBC's weather reports were provided by AccuWeather). A rotating top band of the screen rotates provides real-time updates on index and commodity prices from world markets. CNBC is the only NBC network whose abbreviation, while containing NBC, stands for another name: the Consumer News and Business Channel. The moniker was simply shortened to CNBC when the former was dropped.
CNBC
Launched
April 17, 1989
Owned by
NBC Universal
Picture format
480i (SDTV) 1080i (HDTV)
Slogan
"First in Business Worldwide" "America's Business Channel"
Country
United States
Broadcast area
United States, Canada
Headquarters
Englewood Cliffs, New Jersey, U.S.
Sister channel(s)
CNBC World MSNBC
Website
CNBC.com
PERSONALITIES AND COVERAGE
Much of CNBC's on-air talent has been with the network for some time: Sue Herera and Scott Cohn joined CNBC at its inception, and remain on the air co-hosting Power Lunch and as senior correspondent respectively. Some personalities who joined CNBC from FNN in 1991, such as Ron Insana, Bill Griffeth and Joe Kernen, are also still with the channel. The
network has of late sought to increase the profile of its on-air team with the launch of rival business station Bloomberg Television and Fox Business Network - although CNBC's best known personality, Closing Bell host Maria Bartiromo, has for some time made regular appearances on other NBC News broadcasts such as The Today Show as well as anchoring the syndicated Wall Street Journal Report, other CNBC hosts such as Jim Cramer and Erin Burnett have also been used increasingly across NBC's output. In addition to its roster of program anchors, CNBC employs a team of reporters who contribute across the network's business day programming, the majority of whom are based at CNBC's global headquarters in Englewood Cliffs. In addition, CNBC has staff permanently based at bureaux in Midtown Manhattan, Chicago, Washington, D.C., Los Angeles and San Jose (the latter referred to on air as "CNBC Silicon Valley"). Cost-cutting at NBC Universal's news divisions has seen some of these offices merged with those of NBC owned-andoperated stations: the Silicon Valley facility was moved from Palo Alto to the KNTV (NBC 11) newsroom in San Jose in January 2007 (occasionally KNTV reporters Scott Budman and Scott McGrew will now correspond for CNBC), while the Chicago bureau now shares a home with WMAQ (NBC 5). The network also has reporters posted at the New York Stock Exchange (where CNBC also has a set used for broadcasting Squawk on the Street, The Call and Closing Bell), NASDAQ MarketSite, NYMEX and the Chicago Board of Trade and Chicago Mercantile Exchange each day.
RATINGS OF CNBC There is a fairly clear long-term correlation between the performance of global stock markets and the audience ratings of CNBC. The network had a difficult time attracting viewers in the first half of the decade, but has seen viewership increase from a 2005 bottom to record highs in 2008, coinciding with the subprime mortgage crisis. CNBC continues to possess the wealthiest audience (in terms of average income) of any television channel in the
United States. During the late 1990s and early 2000s, CNBC's ratings were increasing sharply along with the stock market, often beating those of CNN during market hours. In 2000, daytime viewership of the network peaked at 343,000, around the time the Nasdaq Composite crossed 5000. However, when the dot-com bubble began to burst later that year, CNBC's viewing figures declined in tandem. The network's ratings steadily fell quarter after quarter, year after year, until bottoming in Q1 2005, with an average viewership of 134,000 during the day. From the bottom, the network, along with the markets, rebounded significantly -average daytime viewership (6 am to 6 pm) reached a 7-year high of 310,000 viewers in the first quarter of 2008. Coinciding with the extreme market volatility of the ongoing global economic crisis, ratings hit an all time high of 416,000 in Q3. Although the figures remain considerably less than those achieved by Fox News and CNN today, they have still seen a 210% increase in viewership since the beginning of 2005. Despite the viewership slump at the turn of the decade, CNBC has remained extremely profitable: average annual revenues top $510 millionwhile profits for the network exceeded $333 million in 2007 making CNBC a cash cow for NBC Universal and its parent company, General Electric. CNBC is the second most profitable of NBC Universal's thirteen cable channels in the United States, behind only the USA Network. The network often sees large spikes in viewership on days of major market moves. In the week of 27 February 2007, when the Dow Jones Industrial Average had its 7th largest loss ever, CNBC's continuing coverage of events resulted in its best ratings week since the market crash after the September 11, 2001 terrorist attacks, with Kudlow & Company, Mad Money, and Fast Money recording their best ratings ever in the coveted 25-54 demographic. For the week ended September 19, 2008, the network averaged 502,000 viewers during the "business day" (defined by the network as 5am to 7pm). During this week, Squawk Box, Closing Bell, Fast Money, Mad Money and Kudlow & Company recorded their best viewership figures ever. On September 29,
2008, when the markets faced their worst single session performance since the crash of 1987, CNBC saw its best ratings day ever, with an average 726,000 viewers tuning into the network during the business day. While daytime viewership has rebounded from its 2005 lows, primetime ratings remain weak relative to those of other news networks and CNBC continues to try and rejuvenate its evening lineup. Along with developing new program formats such as Fast Money and Mad Money, the network operates a "checkerboard"
programming approach, airing various genres of shows including documentaries, town-hall style discussions and repeats of some NBC output. When discussing the network's ratings, CNBC management and press releases regularly suggest that considerable viewership, particularly during the daytime, is done "out of home" in places such as offices and hotel rooms. As this demographic is not covered by Nielsen Media Research ratings, CNBC claims that the network's true viewership is considerably higher than what is measured.
CNBC LOGOS
CNBC has used numerous logos at various times; this section shows all of its television logos. Logo
Years used
Comments
1989 - 1992
CNBC's first logo, used from 1989 to August 1992
1990 - 1992
Planned CNBC/FNN logo from 1991 before the name was dropped
1992 - 1994
CNBC logo from August 1992 to August 1994
1994 - 1996
CNBC logo from August 1994 to May 1996
1996 - present The current CNBC peacock logo from May 1996 to present
LIST OF INTERNATIONAL CNBC CHANNELS
CNBC has operated international versions of its channel since 1995, when CNBC Asia originally launched. CNBC Europe followed in 1996. On 1997-12-09, Dow Jones & Company and NBC announced the merger of their international business news channels. This resulted in a merger of CNBC Europe with Dow Jones' European Business News, and
likewise of CNBC Asia with Asia Business News. From then (until January 2006) the international CNBC services carried the tagline "A Service of NBC (Universal) and Dow Jones" (or depending on other local partners, a variation of this tagline). Correspondents from Dow Jones Newswires contribute to the channels. CNBC Europe is headquartered in London, and CNBC Asia is headquartered in Singapore. On 2005-12-31, the sale by Dow Jones of its interests in the international CNBC channels took effect. From 2006-01-01, the "A Service of NBC Universal and Dow Jones" tagline was removed from the international CNBC channels, in line with this. In 2007, CNBC Asia dropped the word "Asia" from its channel indents, on 30 September 2008; CNBC Europe similarly dropped the word "Europe" from its logo. This means the big three CNBC channels - US, Europe, and Asia - are all on-screen known as simply CNBC. Besides CNBC Europe and CNBC Asia, the network also operates a number of local business news channels in association with other companies. These channels include Class CNBC in Italy, CNBC-e in Turkey, CNBC Arabia in the UAE, Nikkei CNBC in Japan, CNBC-TV18 and CNBC Awaaz in India, CNBC Pakistan in Pakistan and TVN CNBC Biznes in Poland. CNBC Europe and CNBC Asia are rebranded in some parts of the world with tickers containing local financial information. Examples include CNBC Nordic, CNBC Singapore, CNBC Hong Kong and CNBC Australia. In North America, CNBC World airs business programming from CNBC Europe and CNBC Asia, as well as weekly magazine programs provided by CNBC-TV18 and the Nations. In Central America and the Caribbean, CNBC Latin America retransmits live programs from CNBC and CNBC World. In Canada, CNBC can be seen with most of the programming identical to the US counterpart. However, due to Canadian programming rights, the 9pm slot which shows television programming such as Deal Or No Deal, The Apprentice, 1 vs. 100 and Heads Up Poker, as well
as any and all Olympic Games coverage, are replaced by CNBC World programming. However, documentaries are shown in Canada. This had the making of a major problem, as a highlight episode of The Apprentice 5 that aired April 23, 2006, was assumed to not be available anywhere for Canadians due to these blackouts. While the first airing at 9:00pm ET was blacked out, the second airing at 12:00am ET was accidentally shown. Blackouts on episodes that originally air on NBC and Global are likely to continue. However, occasionally,
the television shows are shown and are not blacked out, possibly due to a mistake in transmission. CNBC's most recent international spinoff is CNBC Africa. With roughly $600 million spent on advertising in South Africa alone, the network sees great potential in grabbing a potential share of that pot. Initially, CNBC Africa has bureaus in Kenya, Nigeria and South Africa and produces 9 hours of local programming per business day. The network was launched on 2007-06-01.
ABOUT ZEE NEWS LIMITED
Zee News Limited (ZNL) de-merged from Zee Telefilms Limited on March 31st 2006 in pursuance of scheme of arrangement approved by the Hon. Bombay High Court on 17th November 2006. The company became a listed entity on January 10, 2007. Zee News Limited (ZNL) touches the lives of millions of Indians thorough a clutch of news and regional entertainment channels. Our mission is to “Inform. Entertain. Empower”. The specific channels operated by Zee News Limited are Zee News, Zee Business, Zee Marathi, Zee Bangla, Zee Punjabi, Zee Gujarati, Zee Telugu, Zee Kannada and Zee 24 Taas, the first 24-hour Marathi news channel. 24 Ghanta, a 24 hour Bangla news channel is operated by a subsidiary company known as Zee Akaash News Private Limited. Zee News Limited also supplies content to the international broadcasting business of Zee in USA, Europe, Africa, Middle East and Asia Pacific. It has 1000 employees and had profit of nearly Rs. 300 crore in 2007-2008. Zee News, the news and current affairs channel of the ZNL, is the oldest channel of the bouquet and has taken giant strides ever since its inception in 1992. Reaching millions of viewers in five continents, the channel revolutionized the way news was brought home to the viewers. Zee News created history in 1999 by becoming the 24-hour Hindi current affairs and news channel in the country. Since its inception it has consolidated its position in the country and in spite of being the only pay channel in its genre, it maintains its position among the top 3 Hindi News channels in the country. In North India, Zee News is a strong contender for the No.1 position in the market.
Its programmed The Inside Story on synthetic milk, won an award at the New York Festivals, a first for India. Besides, Zee News has been consistently winning awards for its programming and marketing activities, including awards at the EMMVIES 2004, Indian Telly Awards and the Indian market awards.
The Zee Business channel was launched in November , 2004 and is already rated as the No 1 Hindi Business News Channel. Besides updated news bulletins by the hour, there is a lot to watch out for whether it is information related with the stock market, investments, mutual funds, corporate world, real estate, travel or leisure. It has been winning the Consumer Award for the Best Business Hindi News channel for the last two years.
ZEE BUSINESS: - AN INTRODUCTION
Zee Business, India’s 1st 24-hour Hindi business channel was launched in November 2004 and it was conceived to offer information and insight and bring business and economy coverage to you in your own language. It is your channel to profit and wealth and strives to create an entrepreneurial climate in the country that can help stimulate innovation and economic growth. Being the first to launch stock market programs in Hindi, Zee Business has taken the markets to a new set of small and medium retail investors for whom the channel is a must watch. Stock Market programmes like Bechein Ya Rakhein, Share Bazaar Live, Aapka Baazar, and Markets at Noon, Mid Cap Bazaar and Antim Baazi addresses the need of the stock market Investor from 8 am in the morning to 4.30 pm in the afternoon. Each of these programs are firmly established and understood by the masses for its easy to understand language and graphics support. They provide news, views, reviews and previews for the day’s trading session. Top picks for the day done in association with reputed stock market consultants & experts. Tool kit for the day’s trading. Zee Business launched India’s 1st Commodity market programme: Mandi Live. It is India’s No. 1 Commodity Markets programme and is considered a barometer for the commodity market. Zee Business takes credit in expanding the viewership for business channels beyond the stock market trading hours. With an aggressive evening programming and a varied weekend line-up, Zee Business has made business channel viewing a 24X7 habit. Shows like Gadgets & More, Property Plus, Wheelocity, Mobiles & more, Zindagi Live, Weekend, The Great Chefs of India, and Box Office are all part of lifestyle programming on the channel. Used Car Show, yet another first by Zee Business is a comprehensive guide in choosing the best second hand car.
Zee Business continuously strives to empower and entertain consumers on smart decision-making related to investments, savings and spending. Zee Business introduced personal finance shows to television audiences with programs like Money Guru, Tax Doctor, The Money Show and Vakil Sahib. Useful insights and tips on earning investing and spending. Like business itself, Zee Business has also evolved. It vibes with the ambition and passion of today's entrepreneurs; and continuously strives to bring the best quality programming to viewers across the country. No wonder, Zee Business has grown by leaps and bounds in recent times. It emerged as India’s No. 1 business channel and reigned supremacy in Mumbai & Delhi combined for 10 consecutive weeks. Today it is a dominant player amongst all business channels in the country. Zee Business is all set to introduce its new initiative ‘Emerging Business Forum.’ Starting today, this forum is all set to showcase the success of SME clusters and empower emerging business enterprises Zee Business, in an alliance with the State Bank of India, India's most trusted bank, is all set to introduce its unique initiative ‘Emerging Business Forum’. This is an endeavor by Zee Business to showcase the success of SME clusters and empower emerging business enterprises achieve sustainable growth and development. Beginning December 17, 2008, Emerging Business Forum will be a 13 part series which will crystallize concerns and identify local environment and ecosystem issues that will be addressed on a sustained basis by Zee Business. It aims to highlight the achievements of small and medium enterprises in some key clusters apart from setting up a forum for SMEs in specific verticals for first hand contact among themselves and mentoring by eminent entrepreneurs and business leaders. Emerging Business Forum will be in the format of panel discussion that will be conducted across ten important cities of India which include Agra, Ahmedabad, Delhi, Jaipur, Indore, Ludhiana, Meerut, Moradabad, Pune and Tripura. These panels will consist of eminent and top employees from the leading SMEs in the cluster as well as about 75 delegates from each city comprising of members from the local industry association.
ACHIEVEMENTS OF ZEE BUSINESS
ZEE BUSINESS BAGS ABCI AWARD
Zee Business (India's first Hindi business news channel that empowers the viewer by imparting knowledge that can be used for day-to-day gains) has been given the ABCI Award recently for its popular automobile show 'Wheelocity'. This 46th awards night of the Association of Business Communicators of India (ABCI) was held on 12th of January, 2007. This prestigious award was conferred on Senior Correspondent and the Producer of the show –ShwetaBajaj.
Mr. Harish Doraiswamy, CEO, Zee News Ltd said that, "The channel is performing exceptionally well. This award is a representation of the viewer's opinion about Zee Business. Through its persistent efforts, today, the channel enjoys the "most preferred channel" status amongst the elites of the country. We are striving harder to empower our viewers with more such informative programmes.
Dr. E. SREEDHARAN BAGS ZEE BUSINESS PINNACLE LIFETIME ACHIEVEMENT AWARD 2006 The first Zee Business Pinnacle Awards, instituted by Zee Business, has announced its first recipients amidst the blitz of corporate glitterati of the country. Delhi Metro Rail Corporation MD Dr E Sreedharan, MD was presented the ‘Zee Business Pinnacle Lifetime Achievement Award’ for his contributions to growth and development of the transportation system in the capital city. The Pinnacle Awards were given out in 19 categories from the Construction, Building and Allied industries in Real Estate. It acknowledged talents for their contribution in Technical, Creative and Individual achievements. The highlights of the award ceremonies were the announcement of Zee Business Pinnacle Lifetime Achievement Award conferred on Dr E. Sreedharan, MD, Delhi Metro Rail Corporation, Pinnacle Paint Award to Asian Paints, Pinnacle Steel Awards to Steel Authority of India Ltd (SAIL), and Pinnacle Bank to HDFC Bank, informs an official release.
The details of the winners are listed below: Technical Awards
Pinnacle Cement ’06 J.K Lakshmi Pinnacle Paint ’06 Asian Paints Pinnacle Plywood ’06 Green Ply Pinnacle Steel ’06 Steel Authority Of India Limited Pinnacle Tiles ’06 H&R Johnson
Pinnacle Bank-Home Loans ’06 HDFC Bank Pinnacle Sanitary Ware ’06 Parryware Pinnacle Electrical ’06 (Cables and switches) Havells
Inorbit Mall
Pinnacle Residential Building ‘ 06 K.Raheja Group Pinnacle Promotion – Print ’06 Omaxe Group Pinnacle Promotion-TV ’06 Green Ply Pinnacle Special Jury Award Godrej Property for Planet Godrej Pinnacle Corporate Building ICICI Corporate Building Bandra Kurla Pinnacle Bank-Home Loans ’06 HDFC Bank Pinnacle Sanitary Ware ’06 Parryware Pinnacle Electrical ’06 (Cables and switches) Havells
Pinnacle Marble ’06 R.K Marble
Pinnacle Marble ’06 R.K Marble
Creative Awards Creative Awards Heritage Buildings ’06 Taj Colaba Pinnacle Awards Commercial building ‘06
Heritage Buildings ’06 Taj Colaba Pinnacle Awards Commercial building ‘06
Inorbit Mall
Inorbit Mall
Pinnacle Residential Building ‘ 06 K.Raheja Group
Pinnacle Residential Building ‘ 06 K.Raheja Group
Pinnacle Promotion – Print ’06 Omaxe Group Pinnacle Promotion-TV ’06 Pinnacle Bank-Home Loans ’06 HDFC Bank Pinnacle Sanitary Ware ’06 Parryware Pinnacle Electrical ’06 (Cables and switches) Havells Pinnacle Marble ’06 R.K Marble Creative Awards Heritage Buildings ’06 Taj Colaba Pinnacle Awards Commercial building ‘06
Pinnacle Promotion – Print ’06 Omaxe Group Pinnacle Promotion-TV ’06 Green Ply Pinnacle Special Jury Award Godrej Property for Planet Godrej Pinnacle Corporate Building ICICI Corporate Building Bandra Kurla Individual Awards Pinnacle Architect ’06 Sonali Bhagwati Spazzio Pinnacle Interior Designer ‘06 Sanjay Wadhwa, Director SWBI Architects Pinnacle Lifetime Achievement Award Dr E. Sreedharan, MD, Delhi Metro Rail Corporation
ZEE BUSINESS RATED TOP BIZ CHANNEL The recent Television Audience Measurement (TAM) report has proclaimed Zee Business as India’s top business channel for the ninth consecutive week with a score of 37% share for week 37 in Delhi and Mumbai combined. NDTV India was placed in the second position, while IBN 7 occupied third spot. Both are Hindi business channels. Zee is No. 1 in terms of the time viewers spent all-India and in the Hindi-speaking market. Also, 50% of the most popular business programmes of the country are on Zee Business. The report further indicates that Zee Business has garnered the maximum average weekly gross rating points (GRP) in the top metros. It also topped the charts with an outstanding score of 25.3 averages weekly GRP for last four TAM weeks ending 13 September, 2008 across four metros and 20.5 average weekly GRP across six metros. NDTV India is not far behind with average GRP ratings of 23.9. Zee Business, also credited to be India’s first 24-hour Hindi business channel is celebrating its ratings. The channel has continued to retain a large channel share in Delhi and Mumbai combined for the last nine weeks thus emerging as the top business channel in these key business markets.
OBJECTIVES OF THE RESEARCH
The main objectives of the study are as follows:1. To have an idea about different business news channels from the people. 2.
To study the target audience perception towards business news channels on the basis of their age, sex, educational qualifications and economic status, etc.
RESEARCH METHODOLOGY
It is well known fact that the most important step in marketing research process is to define the problem. Choose for investigation because a problem well defined is half solved. That was the reason that at most care was taken while defining various parameters of the problem. After giving through brain storming session, objectives were selected and the set on the base of these objectives. A questionnaire was designed major emphasis of which was gathering new ideas or insight so as to determine and bind out solution to the problems. DATA SOURCE Research included gathering both Primary and Secondary data. Primary data is the first hand data, which are selected a fresh and thus happen to be original in character. Primary Data was crucial to know various customers and past consumer views about bikes and to calculate the market share of this brand in regards to other brands. Secondary data are those which has been collected by some one else and which already have been passed through statistical process. Secondary data has been taken from internet, newspaper, magazines and companies web sites. RESEARCH APPROACH The research approach was used survey method which is a widely used method for data collection and best suited for descriptive type of research survey includes research instrument like questionnaire which can be structured and unstructured. Target population is well identified and various methods like personal interviews and telephone interviews are employed. SAMPLING UNIT It gives the target population that will be sampled. This research was carried in Bareilly (Distt Bareilly). These were 50 respondents.
DATA COMPLETION AND ANALYSIS
After the data has been collected, it was tabulated and findings of the project were presented followed by analysis and interpretation to reach certain conclusions.
SCOPE My project was based on the “A COMPARATIVE STUDY OF AUDIENCE PREFERENCE TOWARDS CNBC AND ZEE BUSINESS” and data was taken in the City Bareilly only.
LIMITATIONS OF THE STUDY
1. Time factor was the chief limitation of the study. Limited time was allotted for interviewing with the respondents. As a result of this it was not possible to gather full information from respondents.
2. Another major constraint was cost. The study involves substantial cost and was
beyond the affordability of theme.
3. Some biased response came from respondents and findings stated in the report were based on the answers from the questionnaire. So the effect of misinterpretation and wrong answers may affect the outcome of the project.
4.
Research work was carried out in one Bareilly city so the findings may not be applicable to the other parts of the country because of social and cultural differences.
5. Such type of studies are psychological and require a lot of time since each human being is different and it is hard enough to study about each individual.
6. Few respondents are not confident while responding the questions.
7
There was no literature as ill as no material available related to my study so it took time to go around and collect relevant information from the respondents.
8
Some of the questionnaires are incomplete or ire not properly filled so it was difficult to analyze them.
Q1.Which business news channel do you prefer to see mostly? CNBC
25
ZEE BUSINESS
25
INTERPRETATION: - Out of the sample size of 50 viewers, 25 viewers of CNBC and 25 viewers of ZEE BUSINESS are taken in to consideration.
Q2. How much attention you would give to the hard news? HIGH MODERATE LOW
CNBC 6 14 5
ZEE BUSINESS 9 10 6
INTERPRETATION: - It is observed that in CNBC as well as in ZEE BUSINESS the viewers give moderate attention to the hard news but this ratio is comparatively high in case of CNBC. However the ratio of the viewers of ZEE BUSINESS who give high attention to the hard news is comparatively much more when compared to CNBC.
Q3. How much time you spend in watching business news? ½ hour to 1 hour 1 hour to 2 hour More than 2 hour
CNBC 11 5 9
ZEE BUSINESS 12 9 4
INTERPRETATION: - The majority of viewers of both ZEE BUSINESS and CNBC news channels spend mostly ½ hour to 1 hour in watching business news.
Q4. Do you watch news channels regularly? YES NO
CNBC 17 8
ZEE BUSINESS 13 12
INTERPRETATION: - A large segment of the viewers of CNBC and ZEE BUSINESS agrees to the fact that they watch these business news channels regularly.
Q5. For what purpose do you watch these channels? BUSINESS AWARENESS INVESTMENT PURPOSE ANY OTHER PURPOSE
CNBC 8 9 7
ZEE BUSINESS 10 10 5
INTERPRETATION: - Majority of the viewers of CNBC and ZEE BUSINESS says that they watch these news channels for business awareness and investment purpose. But this ratio is comparatively high in case of ZEE BUSINESS.
Q6. Best understanding of the news comes from what? SEEING PICTURES & VIDEOS READING OR HEARING
CNBC 18
ZEEBUSINESS 22
7
3
INTERPRETATION:- Most of the viewers of CNBC and ZEE BUSINESS give preference to seeing pictures or video footage while very few viewers says that they learn more from reading and hearing the facts about what had happened.
Q7. Which aspect of the news is most preferred by you? JUST HEADLINES HEADLINES & SOME REPORTING ON THE FACTS IN DEPTH ANALYSIS DON’T KNOW
CNBC 4 10
ZEE BUSINESS 7 14
7 4
3 1
INTERPRETATION: - A large segment of viewers of CNBC and ZEE BUSINESS prefer to get headlines and some coverage on the facts. Very few viewers are interested in the in-depth analysis of the facts. While those who are disengaged from the hard news altogether shows a clear preference for simpler news presentations i.e. just headlines.
Q8. How much these aspects influence you when a news source:LIKES
CNBC DISLIKES
16
ZEE BUSINESS DISLIKES DOESN’T MATTER
DOESN’T MATTER
LIKES
7
2
11
14
0
13
11
1
18
5
2
c) Has an indepth interview.
19
7
0
20
3
2
d) Shares your point of view.
14
4
7
11
7
7
e) Stir your emotions.
7
13
5
13
6
6
a) Presents debates between people. b) Reporters with pleasant personality.
CNBC
INTERPRETATION: - People like many different styles of presenting the news, and their preference ranges from serious to lighthearted. A solid majority of viewers of CNBC likes in-depth interviews with leaders and policy-makers. Comparable numbers also like debates between people with different point of views and news presented by reporters and anchors with pleasant personalities. Some of the viewers also likes when their point of view is taken into consideration. But most of them dislike the news aimed at stirring the emotions.
ZEE BUSINESS
INTERPRETATION: - Out of the sample size of 50 viewers of ZEE BUSINESS a large segment give preference to the in-depth interviews. Out of 50, 18 viewers say that they like the news presented by the reporters and anchors with pleasant personalities. Only 14 viewers want to be moved emotionally by the news. 10 viewers express positive opinion of news source sharing their point of views. Very few viewers of ZEE BUSINESS say that they like debates between people.
Q9. What do you think what tye of news is followed very closely? INTERNATIONAL AFFAIRS LOCAL GOVERNMENT SCIENCE & TECHNOLOGY BUSINESS & FINANCE CONSUMER NEWS WEATHER NEWS
CNBC 7
ZEE BUSINESS 16
14 17
8 9
11 8 13
21 14 6
INTERPRETATION: - A large segment of the viewers of ZEE BUSINESS say that they track business and finance news very closely while in case of CNBC viewers are giving more preference to science and technology. A comparable numbers say that they follow local government and weather news very closely. It is observed that there has been a continuous decline in interest in consumer news and weather news in both the channels. But as far as international affairs are concerned 15 viewers of ZEE BUSINESS say that they follow such news closely. However this % is very low in case of CNBC.
Q10. What do you think which channel have more coverage in terms of audience? CNBC
28
ZEE BUSINESS
22
INTERPRETATION:- Out of the sample size of 50 Viewers, 28 viewers say that CNBC have more coverage while the remaining 22 viewers give their rating to ZEE BUSINESS.
Q11. Do you believe all or most of what organization says? YES NO NOT SURE
CNBC 16 5 4
ZEE BUSINESS 13 7 5
INTERPRETATION: - Mostly the viewers of CNBC and ZEE BUSINESS believe the credibility of major news organizations. Very few viewers say no to this credibility rating.
Q12. Do you think that these news channels are having any kind of direct or indirect impact on your daily life? YES NO NOT SURE
CNBC 7 10 8
ZEE BUSINESS 13 10 2
INTERPRETATION: - Majority of the viewers of ZEE BUSINESS agrees that these news channels are having impact on their daily lives but this ratio is comparatively low in case of CNBC.
Q13. Do you think that the hard news audience has increased in size from the past few years largely by the rise in interest in business news? YES NO NOT SURE
CNBC 14 5 6
ZEE BUSINESS 13 9 3
INTERPRETATION: - A large number of viewers of CNBC and ZEE BUSINESS agree to the fact that there has been a tremendous increase in the size of the hard news audience largely by the rise in interest in business news.
Q14. Does education plays any significant role in the rapid increase in the size of the hard news audience? YES NO NOT SURE
CNBC 17 5 3
ZEE BUSINESS 14 9 2
INTERPRETATION: - A large segment of the viewers of CNBC and ZEE BUSINESS believes that education plays a very significant role in the rapid increase in the size of the hard news audience.
Q15. Are you satisfied with the content of the news being provided by the business news channels? YES NO
CNBC 19 6
ZEE BUSINESS 16 9
INTERPRETATION: - Majority of the viewers of CNBC and ZEE BUSINESS say that they are satisfied with the content of the news being provided by the business news channels.
FINDINGS
During this short span of the research project I interacted with most of the viewers of CNBC and ZEE BUSINESS news channel in Bareilly city. Out of the sample size of 50 viewers, 25 viewers of CNBC and 25 viewers of ZEE BUSINESS are taken into consideration. But still I found that the ratio of the viewers of CNBC in Bareilly city is comparatively greater than that of ZEE BUSINESS viewers. It has been find out that in CNBC as well as in ZEE BUSINESS the viewers give moderate attention to the hard news but this ratio is comparatively high in case of CNBC. However the ratio of the viewers of ZEE BUSINESS who give high attention to the hard news is comparatively much more when compared to CNBC. The majority of viewers of both ZEE BUSINESS and CNBC news channels spend mostly ½ hour to 1 hour in watching business news. When they are asked that do they watch these news channels regularly then a large segment of the viewers of CNBC and ZEE BUSINESS agrees to the fact that they watch these business news channels regularly. It has been observed that majority of the viewers of CNBC and ZEE BUSINESS says that they watch these news channels for business awareness and investment purpose. But this ratio is comparatively high in case of ZEE BUSINESS. Most of the viewers of CNBC and ZEE BUSINESS give preference to seeing pictures or video footage while very few viewers says that they learn more from reading and hearing the facts about what had happened. It has been found that a large segment of viewers of CNBC and ZEE BUSINESS prefer to get headlines and some coverage on the facts. Very few viewers are interested in the in-depth analysis of the facts. While those who are disengaged from the hard news altogether shows a clear preference for simpler news presentations i.e. just headlines. People like many different styles of presenting the news, and their preference ranges from serious to lighthearted. A solid majority of viewers of CNBC likes in-depth interviews with leaders and policy-makers. Comparable numbers also like debates between people with different point of views and news presented by reporters and anchors with pleasant personalities. Some of the viewers also likes when their point of view is taken into
consideration. But most of them dislike the news aimed at stirring the emotions. On the other hand it is observed that in ZEE BUSINESS a large segment gives preference to the in-depth interviews. Out of 50, 18 viewers say that they like the news presented by the reporters and anchors with pleasant personalities. Only 14 viewers want to be moved emotionally by the news. 10 viewers express positive opinion of news source sharing their point of views. Very few viewers of ZEE BUSINESS say that they like debates between people. When the viewers are asked as to what type of news is followed very closely then a large segment of the viewers of ZEE BUSINESS say that they track business and finance news very closely while in case of CNBC viewers are giving more preference to science and technology. A comparable numbers say that they follow local government and weather news very closely. It is observed that there has been a continuous decline in interest in consumer news and weather news in both the channels. But as far as international affairs are concerned 15 viewers of ZEE BUSINESS say that they follow such news closely. However this % is very low in case of CNBC. It has been found that there are more viewers of CNBC in case of Bareilly city. It is because when the viewers are asked to give their opinion about which of the two channels is having more coverage in terms of audience then most of them would give their vote to CNBC. Out of the sample size of 50 Viewers, 28 viewers say that CNBC have more coverage while the remaining 22 viewers give their rating to ZEE BUSINESS. It has been observed that mostly the viewers of CNBC and ZEE BUSINESS believe the credibility of major news organizations. Very few viewers say no to this credibility rating . Majority of the viewers of ZEE BUSINESS agrees that these news channels are having impact on their daily lives but this ratio is comparatively low in case of CNBC. It has been found that a large number of viewers of CNBC and ZEE BUSINESS agree to the fact that there has been a tremendous increase in the size of the hard news audience largely by the rise in interest in business news and according to them education plays a very significant role in the rapid increase in the size of the hard news audience. Majority of the viewers of CNBC and ZEE BUSINESS say that they are satisfied with the content of the news being provided by the business news channels.
CONCLUSION
BUSINESS NEWS CHANNELS are now-a-days regarded as one of the most important catalysts that have an invariably important role in shaping up public opinions, ideas, sentiments, and dogmas by promulgating accurate and desirable information and knowledge. Due to its vast intrusion in public life, it has the power of creating an enduring impact on society and culture of the region. In the world of today, it has become almost as necessary as food and clothing. It is true that news is playing an outstanding role in strengthening the society. It is the mirror of the society. Its duty is to inform and educate people. It helps us to know what’s going on around the world. They put their lives in danger during attacks or natural disasters just to inform us of the situation. It is partly because of them that awareness is spreading in the society. It is the business news media which shape our lives. Our lives would be incomplete without the news. After making a comparative study it is concluded that that there are more viewers of CNBC in case of Bareilly city. It is because when the viewers are asked to give their opinion about which of the two channels is having more coverage in terms of audience then most of them would give their vote to CNBC. Out of the sample size of 50 Viewers, 28 viewers say that CNBC have more coverage while the remaining 22 viewers give their rating to ZEE BUSINESS. It has been found that a large number of viewers of CNBC and ZEE BUSINESS in Bareilly city agree to the fact that there has been a tremendous increase in the size of the hard news audience largely by the rise in interest in business news and according to them education plays a very significant role in the rapid increase in the size of the hard news audience. Majority of the viewers of CNBC and ZEE BUSINESS say that they are satisfied with the content of the news being provided by the business news channels. Therefore we can say that the business news channels are acting as a great force in building the nation.
RECOMMENDATIONS
During the study it has been found that some of the viewers of CNBC and ZEE BUSINESS are not satisfied with the content of the news being provided by the business news channels. When they are asked the reason for this then majority of them say that TV news channels in India are facing a qualitative crisis pertaining to disseminated content in the package of the news. It has become a commercialized sector eying for news that is hot and sells just for earning TRP’s i.e. Television Rating Points. Every issue is hyped for a day or two, so much so that you switch to any channel, they all will be flashing the same story but when the heat is over there will be no following of the case. Some of the viewers say that it seems as if the business news channels in India have charted out their own doctrines and present anything as news and serve it to their audience. According to them stories of real life and real heroes of national interest are relegated to the lower ranks. So for this I would like to recommend that business news channels should emphasize more on providing important information and educative programmes and should try to maintain the quality and authenticity of their news. They should not only focus on earning the TRP’s but try to provide that information that will be of some national interest.
BIBLIOGRAPHY
1.
www.google.com
2.
www.zeebusiness.com
QUESTIONNAIRE
NAME: - ……………………………………………… CONTACT NO ………………………………………. AGE:-…………………………………………………… SEX: -
Male
Female
OCCUPATION: -
Businessman
Employee
Student
Other
Q1. Which business news channel do you prefer to see mostly? CNBC
ZEE BUSINESS
Q2. How much attention you would give to the hard news? HIGH
MODERATE
LOW
Q3. How much time you spend in watching business news? ½ hour to 1 hour. 1 hour to 2 hour. More than 2 hour. Q4. Do you watch news channels regularly? YES
NO
Q5. For what purpose do you watch these channels? Business awareness Investment purpose Any other purpose Q6. Best understanding of the news comes from what? Seeing pictures and videos Reading or hearing Q7. Which aspect of the news is most preferred by you?
Just headlines Headlines plus some reporting on the facts In-depth analysis Don’t know Q8. How much these aspects influence you when a news source:a) Presents debates between people. Likes
Dislikes
Doesn’t matter
b) Reporters with pleasant personality. Likes
Dislikes
Doesn’t matter
Dislikes
Doesn’t matter
Dislikes
Doesn’t matter
c) Has an in-depth interview. Likes
d) Shares your point of view. Likes
e) Stir your emotions. Likes
Dislikes
Doesn’t matter
Q9. What do you think what type of news is followed very closely? International affairs Local government
Science and technology Business and finance Consumer news Weather news
Q10. What do you think which channel have more coverage in terms of audience? CNBC
ZEE BUSINESS
Q11. Do you believe all or most of what organization says? Yes
No
Not sure
Ye Q12. Do you think that these news channels are having any kind of direct or indirect impact on your daily life? Yes
No
Not sure
Ye Q13. Do you think that the hard news audience has increased in size from the past few years largely by the rise in interest in business news?
Ye
Yes
No
Not sure
Q14. Does education plays any significant role in the rapid increase in the size of the
hard
news audience?
Ye
Yes
Ye
No
Ye
Not sure
Q15. Are you satisfied with the content of the news being provided by the business news channels? Yes
Ye
Ye
No
Q16. Do you want to give any suggestions?
………………………………………………………………………………………… …………………………………………………………………………………...........
Date:
(Signature)
SUBMITTED FOR APPROVAL FOR CONDUCT OF FIELD RESEARCH FOR PARTIAL FULLFILLMENT OF THE MASTER IN BUSINESS ADMINISTRATION DEGREE FROM U.P. TEC UNIVERSITY, LUCKNOW BATCH (2007-09)
Under the kind guidance of:
Submitted By: PRIYANKA SHARMA
Mr. GULSHAN KUMAR LECTURER. R.B.M.I. Bareilly
M.B.A. IV – Semester. Roll No. :-0701670083
SUBMITTED TO: DEPARTMENT OF BUSINESS ADMINISTRATION RAKSHPAL BAHADUR MANAGEMENT INSTITUTE, BAREILLY
V/S
DECLERATION I, Priyanka Sharma, student of M.B.A IV sem (university roll no.0701670083) at RBMI; hereby declare that I have completed my research report on the topic titled “A COMPARATIVE STUDY OF AUDIENCE PREFERENCE TOWARDS CNBC AND ZEE BUSINESS” as a compulsory part of my course curriculum. The information provided in the report is original and has not been copied from anywhere. This report is not submitted to any other university/institute for the award of any other degree/diploma.
PRIYAN KA SHARMA MBA IV Sem Roll No. 0701670083
ACKNOWLEDGEMENT
“NO MAN IS COMPLETE IN KNOWLEDGE BUT SINGLE RAY OF KNOWLEDGE CAN BE HELPFUL TO MAN”. The research on “A COMPARATIVE STUDY OF AUDIENCE PREFERENCE TOWARDS CNBC AND ZEE BUSINESS” has been given to me as part of the curriculum in Two-Years Masters Degree in Business Administration. I have tried my best to present this information as clearly as possible using basic terms that I hope will be comprehended by the widest spectrum of researchers, analysts and students for further studies. I have completed this study under the able guidance and supervision of Mr. Gulshan Kumar; I will be failed in my duty if I do not acknowledge the esteemed scholarly guidance, assistance and knowledge. I have received from them towards fruitful and timely completion of this work. Mere acknowledgement may not redeem the debt I owe to my parents for their direct/indirect support during the entire course of this project.
“GUIDANCE IS THE BEST IN THE WAY PROGRESS”. I am also thankful to my friend who helped me a lot in the completion of this project.
PRIYANKA SHARMA
CONTENTS 1. INTRODUCTION ABOUT CNBC Profile Personalities and Coverage Rating of CNBC CNBC Logos 2. INTRODUCTION ABOUT ZEE BUSINESS About Zee News Limited Zee Business- Profile Achievements of Zee Business 3. OBJECTIVES OF THE RESEARCH
4. RESEARCH METHODOLOGY Data Source Research Approach Sampling Unit Data Completion And Analysis Scope 5. LIMITATION OF RESEARCH STUDY 6. ANALYSIS AND INTERPRETATION 7. FINDINGS 8. CONCLUSION 9. RECOMMENDATIONS
10. BIBLIOGRAPHY 11. QUESTIONNAIRE
CNBC: - AN INTRODUCTION
CNBC (an abbreviation for the “Consumer News and Business Channel” its official name until 1991) is a US Cable News and satellite television business news channel in the U.S., owned and operated by NBC Universal. The network and its international spinoffs cover business headlines and provide live coverage of financial markets. The combined reach of CNBC and its siblings is 390 million viewers around the world. The network is currently ranked as the 19th most valuable cable channel in the U.S., worth roughly $4 billion. The CNBC channel originally had its beginnings around 1980 as The Satellite Program Network (SPN), showing a low-budget mix of old movies, instructional & entertainment programs, and infomercials. The channel later changed its name to Tempo Television. After initially signing a letter of intent to acquire Tempo, NBC eventually opted for a deal to lease the channel's transponder in June 1988. On this platform, the channel was re-launched on April 17, 1989 as the Consumer News and Business Channel. NBC and Cablevision initially operated CNBC as a 50-50 joint venture, choosing to headquarter the channel in Fort Lee, New Jersey. The newsroom at CNBC headquarters also used to host Power Lunch. CNBC had considerable difficulty getting cable carriage at first, as many providers were skeptical of placing it alongside the longer-established Financial News Network. By the winter of 1990, CNBC was only in 17 million homes - less than half of FNN's potential reach - despite having the muscle of NBC standing behind it. However, around this time, FNN encountered serious financial difficulties. After a protracted bidding war with a Dow Jones-Westinghouse Broadcasting consortium, CNBC acquired FNN for $154.3 million on May 21, 1991 and immediately merged the two operations, hiring around 60 of FNN's 300-strong workforce. The deal increased the distribution of the newly enlarged network to over 40 million homes. Cablevision sold its 50% stake to NBC upon
completion of the deal. With the full name "Consumer News and Business Channel" dropped, the network's business programming was at first branded "CNBC/FNN," although this was phased out before the mid-90s. CNBC began to grow during the 90s, launching Asian and European versions of the channel in 1995 and 1996 respectively. In 1997, CNBC formed a strategic alliance with Dow Jones, including content sharing with Dow Jones Newswires and The Wall Street Journal and the rebranding of the channel as "a service of NBC and Dow Jones". CNBC's international channels were then merged into a 50-50 joint venture with their Dow Jones-owned rivals, London-based EBN (European Business News) and Singapore-sited ABN (Asia Business News) in 1998, while ratings grew on the U.S. channel until the new millennium's dot-com bubble burst in 2000. The new millennium also brought changes to the network, moving its world headquarters from Fort Lee to Englewood Cliffs, New Jersey in 2003, which features completely digital video production and studios made by PDG Ltd of Beeston, Nottinghamshire and the FX Group of Ocoee, Florida. NBC Universal reacquired full control of loss-making CNBC Europe and CNBC Asia from Dow Jones at the end of 2005. The licensing agreement between Dow and CNBC U.S. remained intact, however. Today, CNBC provides business news programming from 4 a.m. to 8 p.m., Eastern Time, while broadcasting talk shows, investigative reports, documentaries, infomercials, repurposed NBC game shows, and other programs during the evening and early morning. A rolling ticker provides real-time updates on share prices on the NYSE, NASDAQ, and AMEX, as well as market indices, news summaries, and weather updates by NBC Meteorologists (prior to March 27, 2006, all of CNBC's weather reports were provided by AccuWeather). A rotating top band of the screen rotates provides real-time updates on index and commodity prices from world markets. CNBC is the only NBC network whose abbreviation, while containing NBC, stands for another name: the Consumer News and Business Channel. The moniker was simply shortened to CNBC when the former was dropped.
CNBC
Launched
April 17, 1989
Owned by
NBC Universal
Picture format
480i (SDTV) 1080i (HDTV)
Slogan
"First in Business Worldwide" "America's Business Channel"
Country
United States
Broadcast area
United States, Canada
Headquarters
Englewood Cliffs, New Jersey, U.S.
Sister channel(s)
CNBC World MSNBC
Website
CNBC.com
PERSONALITIES AND COVERAGE
Much of CNBC's on-air talent has been with the network for some time: Sue Herera and Scott Cohn joined CNBC at its inception, and remain on the air co-hosting Power Lunch and as senior correspondent respectively. Some personalities who joined CNBC from FNN in 1991, such as Ron Insana, Bill Griffeth and Joe Kernen, are also still with the channel. The
network has of late sought to increase the profile of its on-air team with the launch of rival business station Bloomberg Television and Fox Business Network - although CNBC's best known personality, Closing Bell host Maria Bartiromo, has for some time made regular appearances on other NBC News broadcasts such as The Today Show as well as anchoring the syndicated Wall Street Journal Report, other CNBC hosts such as Jim Cramer and Erin Burnett have also been used increasingly across NBC's output. In addition to its roster of program anchors, CNBC employs a team of reporters who contribute across the network's business day programming, the majority of whom are based at CNBC's global headquarters in Englewood Cliffs. In addition, CNBC has staff permanently based at bureaux in Midtown Manhattan, Chicago, Washington, D.C., Los Angeles and San Jose (the latter referred to on air as "CNBC Silicon Valley"). Cost-cutting at NBC Universal's news divisions has seen some of these offices merged with those of NBC owned-andoperated stations: the Silicon Valley facility was moved from Palo Alto to the KNTV (NBC 11) newsroom in San Jose in January 2007 (occasionally KNTV reporters Scott Budman and Scott McGrew will now correspond for CNBC), while the Chicago bureau now shares a home with WMAQ (NBC 5). The network also has reporters posted at the New York Stock Exchange (where CNBC also has a set used for broadcasting Squawk on the Street, The Call and Closing Bell), NASDAQ MarketSite, NYMEX and the Chicago Board of Trade and Chicago Mercantile Exchange each day.
RATINGS OF CNBC There is a fairly clear long-term correlation between the performance of global stock markets and the audience ratings of CNBC. The network had a difficult time attracting viewers in the first half of the decade, but has seen viewership increase from a 2005 bottom to record highs in 2008, coinciding with the subprime mortgage crisis. CNBC continues to possess the wealthiest audience (in terms of average income) of any television channel in the
United States. During the late 1990s and early 2000s, CNBC's ratings were increasing sharply along with the stock market, often beating those of CNN during market hours. In 2000, daytime viewership of the network peaked at 343,000, around the time the Nasdaq Composite crossed 5000. However, when the dot-com bubble began to burst later that year, CNBC's viewing figures declined in tandem. The network's ratings steadily fell quarter after quarter, year after year, until bottoming in Q1 2005, with an average viewership of 134,000 during the day. From the bottom, the network, along with the markets, rebounded significantly -average daytime viewership (6 am to 6 pm) reached a 7-year high of 310,000 viewers in the first quarter of 2008. Coinciding with the extreme market volatility of the ongoing global economic crisis, ratings hit an all time high of 416,000 in Q3. Although the figures remain considerably less than those achieved by Fox News and CNN today, they have still seen a 210% increase in viewership since the beginning of 2005. Despite the viewership slump at the turn of the decade, CNBC has remained extremely profitable: average annual revenues top $510 millionwhile profits for the network exceeded $333 million in 2007 making CNBC a cash cow for NBC Universal and its parent company, General Electric. CNBC is the second most profitable of NBC Universal's thirteen cable channels in the United States, behind only the USA Network. The network often sees large spikes in viewership on days of major market moves. In the week of 27 February 2007, when the Dow Jones Industrial Average had its 7th largest loss ever, CNBC's continuing coverage of events resulted in its best ratings week since the market crash after the September 11, 2001 terrorist attacks, with Kudlow & Company, Mad Money, and Fast Money recording their best ratings ever in the coveted 25-54 demographic. For the week ended September 19, 2008, the network averaged 502,000 viewers during the "business day" (defined by the network as 5am to 7pm). During this week, Squawk Box, Closing Bell, Fast Money, Mad Money and Kudlow & Company recorded their best viewership figures ever. On September 29,
2008, when the markets faced their worst single session performance since the crash of 1987, CNBC saw its best ratings day ever, with an average 726,000 viewers tuning into the network during the business day. While daytime viewership has rebounded from its 2005 lows, primetime ratings remain weak relative to those of other news networks and CNBC continues to try and rejuvenate its evening lineup. Along with developing new program formats such as Fast Money and Mad Money, the network operates a "checkerboard"
programming approach, airing various genres of shows including documentaries, town-hall style discussions and repeats of some NBC output. When discussing the network's ratings, CNBC management and press releases regularly suggest that considerable viewership, particularly during the daytime, is done "out of home" in places such as offices and hotel rooms. As this demographic is not covered by Nielsen Media Research ratings, CNBC claims that the network's true viewership is considerably higher than what is measured.
CNBC LOGOS
CNBC has used numerous logos at various times; this section shows all of its television logos. Logo
Years used
Comments
1989 - 1992
CNBC's first logo, used from 1989 to August 1992
1990 - 1992
Planned CNBC/FNN logo from 1991 before the name was dropped
1992 - 1994
CNBC logo from August 1992 to August 1994
1994 - 1996
CNBC logo from August 1994 to May 1996
1996 - present The current CNBC peacock logo from May 1996 to present
LIST OF INTERNATIONAL CNBC CHANNELS
CNBC has operated international versions of its channel since 1995, when CNBC Asia originally launched. CNBC Europe followed in 1996. On 1997-12-09, Dow Jones & Company and NBC announced the merger of their international business news channels. This resulted in a merger of CNBC Europe with Dow Jones' European Business News, and
likewise of CNBC Asia with Asia Business News. From then (until January 2006) the international CNBC services carried the tagline "A Service of NBC (Universal) and Dow Jones" (or depending on other local partners, a variation of this tagline). Correspondents from Dow Jones Newswires contribute to the channels. CNBC Europe is headquartered in London, and CNBC Asia is headquartered in Singapore. On 2005-12-31, the sale by Dow Jones of its interests in the international CNBC channels took effect. From 2006-01-01, the "A Service of NBC Universal and Dow Jones" tagline was removed from the international CNBC channels, in line with this. In 2007, CNBC Asia dropped the word "Asia" from its channel indents, on 30 September 2008; CNBC Europe similarly dropped the word "Europe" from its logo. This means the big three CNBC channels - US, Europe, and Asia - are all on-screen known as simply CNBC. Besides CNBC Europe and CNBC Asia, the network also operates a number of local business news channels in association with other companies. These channels include Class CNBC in Italy, CNBC-e in Turkey, CNBC Arabia in the UAE, Nikkei CNBC in Japan, CNBC-TV18 and CNBC Awaaz in India, CNBC Pakistan in Pakistan and TVN CNBC Biznes in Poland. CNBC Europe and CNBC Asia are rebranded in some parts of the world with tickers containing local financial information. Examples include CNBC Nordic, CNBC Singapore, CNBC Hong Kong and CNBC Australia. In North America, CNBC World airs business programming from CNBC Europe and CNBC Asia, as well as weekly magazine programs provided by CNBC-TV18 and the Nations. In Central America and the Caribbean, CNBC Latin America retransmits live programs from CNBC and CNBC World. In Canada, CNBC can be seen with most of the programming identical to the US counterpart. However, due to Canadian programming rights, the 9pm slot which shows television programming such as Deal Or No Deal, The Apprentice, 1 vs. 100 and Heads Up Poker, as well
as any and all Olympic Games coverage, are replaced by CNBC World programming. However, documentaries are shown in Canada. This had the making of a major problem, as a highlight episode of The Apprentice 5 that aired April 23, 2006, was assumed to not be available anywhere for Canadians due to these blackouts. While the first airing at 9:00pm ET was blacked out, the second airing at 12:00am ET was accidentally shown. Blackouts on episodes that originally air on NBC and Global are likely to continue. However, occasionally,
the television shows are shown and are not blacked out, possibly due to a mistake in transmission. CNBC's most recent international spinoff is CNBC Africa. With roughly $600 million spent on advertising in South Africa alone, the network sees great potential in grabbing a potential share of that pot. Initially, CNBC Africa has bureaus in Kenya, Nigeria and South Africa and produces 9 hours of local programming per business day. The network was launched on 2007-06-01.
ABOUT ZEE NEWS LIMITED
Zee News Limited (ZNL) de-merged from Zee Telefilms Limited on March 31st 2006 in pursuance of scheme of arrangement approved by the Hon. Bombay High Court on 17th November 2006. The company became a listed entity on January 10, 2007. Zee News Limited (ZNL) touches the lives of millions of Indians thorough a clutch of news and regional entertainment channels. Our mission is to “Inform. Entertain. Empower”. The specific channels operated by Zee News Limited are Zee News, Zee Business, Zee Marathi, Zee Bangla, Zee Punjabi, Zee Gujarati, Zee Telugu, Zee Kannada and Zee 24 Taas, the first 24-hour Marathi news channel. 24 Ghanta, a 24 hour Bangla news channel is operated by a subsidiary company known as Zee Akaash News Private Limited. Zee News Limited also supplies content to the international broadcasting business of Zee in USA, Europe, Africa, Middle East and Asia Pacific. It has 1000 employees and had profit of nearly Rs. 300 crore in 2007-2008. Zee News, the news and current affairs channel of the ZNL, is the oldest channel of the bouquet and has taken giant strides ever since its inception in 1992. Reaching millions of viewers in five continents, the channel revolutionized the way news was brought home to the viewers. Zee News created history in 1999 by becoming the 24-hour Hindi current affairs and news channel in the country. Since its inception it has consolidated its position in the country and in spite of being the only pay channel in its genre, it maintains its position among the top 3 Hindi News channels in the country. In North India, Zee News is a strong contender for the No.1 position in the market.
Its programmed The Inside Story on synthetic milk, won an award at the New York Festivals, a first for India. Besides, Zee News has been consistently winning awards for its programming and marketing activities, including awards at the EMMVIES 2004, Indian Telly Awards and the Indian market awards.
The Zee Business channel was launched in November , 2004 and is already rated as the No 1 Hindi Business News Channel. Besides updated news bulletins by the hour, there is a lot to watch out for whether it is information related with the stock market, investments, mutual funds, corporate world, real estate, travel or leisure. It has been winning the Consumer Award for the Best Business Hindi News channel for the last two years.
ZEE BUSINESS: - AN INTRODUCTION
Zee Business, India’s 1st 24-hour Hindi business channel was launched in November 2004 and it was conceived to offer information and insight and bring business and economy coverage to you in your own language. It is your channel to profit and wealth and strives to create an entrepreneurial climate in the country that can help stimulate innovation and economic growth. Being the first to launch stock market programs in Hindi, Zee Business has taken the markets to a new set of small and medium retail investors for whom the channel is a must watch. Stock Market programmes like Bechein Ya Rakhein, Share Bazaar Live, Aapka Baazar, and Markets at Noon, Mid Cap Bazaar and Antim Baazi addresses the need of the stock market Investor from 8 am in the morning to 4.30 pm in the afternoon. Each of these programs are firmly established and understood by the masses for its easy to understand language and graphics support. They provide news, views, reviews and previews for the day’s trading session. Top picks for the day done in association with reputed stock market consultants & experts. Tool kit for the day’s trading. Zee Business launched India’s 1st Commodity market programme: Mandi Live. It is India’s No. 1 Commodity Markets programme and is considered a barometer for the commodity market. Zee Business takes credit in expanding the viewership for business channels beyond the stock market trading hours. With an aggressive evening programming and a varied weekend line-up, Zee Business has made business channel viewing a 24X7 habit. Shows like Gadgets & More, Property Plus, Wheelocity, Mobiles & more, Zindagi Live, Weekend, The Great Chefs of India, and Box Office are all part of lifestyle programming on the channel. Used Car Show, yet another first by Zee Business is a comprehensive guide in choosing the best second hand car.
Zee Business continuously strives to empower and entertain consumers on smart decision-making related to investments, savings and spending. Zee Business introduced personal finance shows to television audiences with programs like Money Guru, Tax Doctor, The Money Show and Vakil Sahib. Useful insights and tips on earning investing and spending. Like business itself, Zee Business has also evolved. It vibes with the ambition and passion of today's entrepreneurs; and continuously strives to bring the best quality programming to viewers across the country. No wonder, Zee Business has grown by leaps and bounds in recent times. It emerged as India’s No. 1 business channel and reigned supremacy in Mumbai & Delhi combined for 10 consecutive weeks. Today it is a dominant player amongst all business channels in the country. Zee Business is all set to introduce its new initiative ‘Emerging Business Forum.’ Starting today, this forum is all set to showcase the success of SME clusters and empower emerging business enterprises Zee Business, in an alliance with the State Bank of India, India's most trusted bank, is all set to introduce its unique initiative ‘Emerging Business Forum’. This is an endeavor by Zee Business to showcase the success of SME clusters and empower emerging business enterprises achieve sustainable growth and development. Beginning December 17, 2008, Emerging Business Forum will be a 13 part series which will crystallize concerns and identify local environment and ecosystem issues that will be addressed on a sustained basis by Zee Business. It aims to highlight the achievements of small and medium enterprises in some key clusters apart from setting up a forum for SMEs in specific verticals for first hand contact among themselves and mentoring by eminent entrepreneurs and business leaders. Emerging Business Forum will be in the format of panel discussion that will be conducted across ten important cities of India which include Agra, Ahmedabad, Delhi, Jaipur, Indore, Ludhiana, Meerut, Moradabad, Pune and Tripura. These panels will consist of eminent and top employees from the leading SMEs in the cluster as well as about 75 delegates from each city comprising of members from the local industry association.
ACHIEVEMENTS OF ZEE BUSINESS
ZEE BUSINESS BAGS ABCI AWARD
Zee Business (India's first Hindi business news channel that empowers the viewer by imparting knowledge that can be used for day-to-day gains) has been given the ABCI Award recently for its popular automobile show 'Wheelocity'. This 46th awards night of the Association of Business Communicators of India (ABCI) was held on 12th of January, 2007. This prestigious award was conferred on Senior Correspondent and the Producer of the show –ShwetaBajaj.
Mr. Harish Doraiswamy, CEO, Zee News Ltd said that, "The channel is performing exceptionally well. This award is a representation of the viewer's opinion about Zee Business. Through its persistent efforts, today, the channel enjoys the "most preferred channel" status amongst the elites of the country. We are striving harder to empower our viewers with more such informative programmes.
Dr. E. SREEDHARAN BAGS ZEE BUSINESS PINNACLE LIFETIME ACHIEVEMENT AWARD 2006 The first Zee Business Pinnacle Awards, instituted by Zee Business, has announced its first recipients amidst the blitz of corporate glitterati of the country. Delhi Metro Rail Corporation MD Dr E Sreedharan, MD was presented the ‘Zee Business Pinnacle Lifetime Achievement Award’ for his contributions to growth and development of the transportation system in the capital city. The Pinnacle Awards were given out in 19 categories from the Construction, Building and Allied industries in Real Estate. It acknowledged talents for their contribution in Technical, Creative and Individual achievements. The highlights of the award ceremonies were the announcement of Zee Business Pinnacle Lifetime Achievement Award conferred on Dr E. Sreedharan, MD, Delhi Metro Rail Corporation, Pinnacle Paint Award to Asian Paints, Pinnacle Steel Awards to Steel Authority of India Ltd (SAIL), and Pinnacle Bank to HDFC Bank, informs an official release.
The details of the winners are listed below: Technical Awards
Pinnacle Cement ’06 J.K Lakshmi Pinnacle Paint ’06 Asian Paints Pinnacle Plywood ’06 Green Ply Pinnacle Steel ’06 Steel Authority Of India Limited Pinnacle Tiles ’06 H&R Johnson
Pinnacle Bank-Home Loans ’06 HDFC Bank Pinnacle Sanitary Ware ’06 Parryware Pinnacle Electrical ’06 (Cables and switches) Havells
Inorbit Mall
Pinnacle Residential Building ‘ 06 K.Raheja Group Pinnacle Promotion – Print ’06 Omaxe Group Pinnacle Promotion-TV ’06 Green Ply Pinnacle Special Jury Award Godrej Property for Planet Godrej Pinnacle Corporate Building ICICI Corporate Building Bandra Kurla Pinnacle Bank-Home Loans ’06 HDFC Bank Pinnacle Sanitary Ware ’06 Parryware Pinnacle Electrical ’06 (Cables and switches) Havells
Pinnacle Marble ’06 R.K Marble
Pinnacle Marble ’06 R.K Marble
Creative Awards Creative Awards Heritage Buildings ’06 Taj Colaba Pinnacle Awards Commercial building ‘06
Heritage Buildings ’06 Taj Colaba Pinnacle Awards Commercial building ‘06
Inorbit Mall
Inorbit Mall
Pinnacle Residential Building ‘ 06 K.Raheja Group
Pinnacle Residential Building ‘ 06 K.Raheja Group
Pinnacle Promotion – Print ’06 Omaxe Group Pinnacle Promotion-TV ’06 Pinnacle Bank-Home Loans ’06 HDFC Bank Pinnacle Sanitary Ware ’06 Parryware Pinnacle Electrical ’06 (Cables and switches) Havells Pinnacle Marble ’06 R.K Marble Creative Awards Heritage Buildings ’06 Taj Colaba Pinnacle Awards Commercial building ‘06
Pinnacle Promotion – Print ’06 Omaxe Group Pinnacle Promotion-TV ’06 Green Ply Pinnacle Special Jury Award Godrej Property for Planet Godrej Pinnacle Corporate Building ICICI Corporate Building Bandra Kurla Individual Awards Pinnacle Architect ’06 Sonali Bhagwati Spazzio Pinnacle Interior Designer ‘06 Sanjay Wadhwa, Director SWBI Architects Pinnacle Lifetime Achievement Award Dr E. Sreedharan, MD, Delhi Metro Rail Corporation
ZEE BUSINESS RATED TOP BIZ CHANNEL The recent Television Audience Measurement (TAM) report has proclaimed Zee Business as India’s top business channel for the ninth consecutive week with a score of 37% share for week 37 in Delhi and Mumbai combined. NDTV India was placed in the second position, while IBN 7 occupied third spot. Both are Hindi business channels. Zee is No. 1 in terms of the time viewers spent all-India and in the Hindi-speaking market. Also, 50% of the most popular business programmes of the country are on Zee Business. The report further indicates that Zee Business has garnered the maximum average weekly gross rating points (GRP) in the top metros. It also topped the charts with an outstanding score of 25.3 averages weekly GRP for last four TAM weeks ending 13 September, 2008 across four metros and 20.5 average weekly GRP across six metros. NDTV India is not far behind with average GRP ratings of 23.9. Zee Business, also credited to be India’s first 24-hour Hindi business channel is celebrating its ratings. The channel has continued to retain a large channel share in Delhi and Mumbai combined for the last nine weeks thus emerging as the top business channel in these key business markets.
OBJECTIVES OF THE RESEARCH
The main objectives of the study are as follows:1. To have an idea about different business news channels from the people. 2.
To study the target audience perception towards business news channels on the basis of their age, sex, educational qualifications and economic status, etc.
RESEARCH METHODOLOGY
It is well known fact that the most important step in marketing research process is to define the problem. Choose for investigation because a problem well defined is half solved. That was the reason that at most care was taken while defining various parameters of the problem. After giving through brain storming session, objectives were selected and the set on the base of these objectives. A questionnaire was designed major emphasis of which was gathering new ideas or insight so as to determine and bind out solution to the problems. DATA SOURCE Research included gathering both Primary and Secondary data. Primary data is the first hand data, which are selected a fresh and thus happen to be original in character. Primary Data was crucial to know various customers and past consumer views about bikes and to calculate the market share of this brand in regards to other brands. Secondary data are those which has been collected by some one else and which already have been passed through statistical process. Secondary data has been taken from internet, newspaper, magazines and companies web sites. RESEARCH APPROACH The research approach was used survey method which is a widely used method for data collection and best suited for descriptive type of research survey includes research instrument like questionnaire which can be structured and unstructured. Target population is well identified and various methods like personal interviews and telephone interviews are employed. SAMPLING UNIT It gives the target population that will be sampled. This research was carried in Bareilly (Distt Bareilly). These were 50 respondents.
DATA COMPLETION AND ANALYSIS
After the data has been collected, it was tabulated and findings of the project were presented followed by analysis and interpretation to reach certain conclusions.
SCOPE My project was based on the “A COMPARATIVE STUDY OF AUDIENCE PREFERENCE TOWARDS CNBC AND ZEE BUSINESS” and data was taken in the City Bareilly only.
LIMITATIONS OF THE STUDY
1. Time factor was the chief limitation of the study. Limited time was allotted for interviewing with the respondents. As a result of this it was not possible to gather full information from respondents.
2. Another major constraint was cost. The study involves substantial cost and was
beyond the affordability of theme.
3. Some biased response came from respondents and findings stated in the report were based on the answers from the questionnaire. So the effect of misinterpretation and wrong answers may affect the outcome of the project.
4.
Research work was carried out in one Bareilly city so the findings may not be applicable to the other parts of the country because of social and cultural differences.
5. Such type of studies are psychological and require a lot of time since each human being is different and it is hard enough to study about each individual.
6. Few respondents are not confident while responding the questions.
7
There was no literature as ill as no material available related to my study so it took time to go around and collect relevant information from the respondents.
8
Some of the questionnaires are incomplete or ire not properly filled so it was difficult to analyze them.
Q1.Which business news channel do you prefer to see mostly? CNBC
25
ZEE BUSINESS
25
INTERPRETATION: - Out of the sample size of 50 viewers, 25 viewers of CNBC and 25 viewers of ZEE BUSINESS are taken in to consideration.
Q2. How much attention you would give to the hard news? HIGH MODERATE LOW
CNBC 6 14 5
ZEE BUSINESS 9 10 6
INTERPRETATION: - It is observed that in CNBC as well as in ZEE BUSINESS the viewers give moderate attention to the hard news but this ratio is comparatively high in case of CNBC. However the ratio of the viewers of ZEE BUSINESS who give high attention to the hard news is comparatively much more when compared to CNBC.
Q3. How much time you spend in watching business news? ½ hour to 1 hour 1 hour to 2 hour More than 2 hour
CNBC 11 5 9
ZEE BUSINESS 12 9 4
INTERPRETATION: - The majority of viewers of both ZEE BUSINESS and CNBC news channels spend mostly ½ hour to 1 hour in watching business news.
Q4. Do you watch news channels regularly? YES NO
CNBC 17 8
ZEE BUSINESS 13 12
INTERPRETATION: - A large segment of the viewers of CNBC and ZEE BUSINESS agrees to the fact that they watch these business news channels regularly.
Q5. For what purpose do you watch these channels? BUSINESS AWARENESS INVESTMENT PURPOSE ANY OTHER PURPOSE
CNBC 8 9 7
ZEE BUSINESS 10 10 5
INTERPRETATION: - Majority of the viewers of CNBC and ZEE BUSINESS says that they watch these news channels for business awareness and investment purpose. But this ratio is comparatively high in case of ZEE BUSINESS.
Q6. Best understanding of the news comes from what? SEEING PICTURES & VIDEOS READING OR HEARING
CNBC 18
ZEEBUSINESS 22
7
3
INTERPRETATION:- Most of the viewers of CNBC and ZEE BUSINESS give preference to seeing pictures or video footage while very few viewers says that they learn more from reading and hearing the facts about what had happened.
Q7. Which aspect of the news is most preferred by you? JUST HEADLINES HEADLINES & SOME REPORTING ON THE FACTS IN DEPTH ANALYSIS DON’T KNOW
CNBC 4 10
ZEE BUSINESS 7 14
7 4
3 1
INTERPRETATION: - A large segment of viewers of CNBC and ZEE BUSINESS prefer to get headlines and some coverage on the facts. Very few viewers are interested in the in-depth analysis of the facts. While those who are disengaged from the hard news altogether shows a clear preference for simpler news presentations i.e. just headlines.
Q8. How much these aspects influence you when a news source:LIKES
CNBC DISLIKES
16
ZEE BUSINESS DISLIKES DOESN’T MATTER
DOESN’T MATTER
LIKES
7
2
11
14
0
13
11
1
18
5
2
c) Has an indepth interview.
19
7
0
20
3
2
d) Shares your point of view.
14
4
7
11
7
7
e) Stir your emotions.
7
13
5
13
6
6
a) Presents debates between people. b) Reporters with pleasant personality.
CNBC
INTERPRETATION: - People like many different styles of presenting the news, and their preference ranges from serious to lighthearted. A solid majority of viewers of CNBC likes in-depth interviews with leaders and policy-makers. Comparable numbers also like debates between people with different point of views and news presented by reporters and anchors with pleasant personalities. Some of the viewers also likes when their point of view is taken into consideration. But most of them dislike the news aimed at stirring the emotions.
ZEE BUSINESS
INTERPRETATION: - Out of the sample size of 50 viewers of ZEE BUSINESS a large segment give preference to the in-depth interviews. Out of 50, 18 viewers say that they like the news presented by the reporters and anchors with pleasant personalities. Only 14 viewers want to be moved emotionally by the news. 10 viewers express positive opinion of news source sharing their point of views. Very few viewers of ZEE BUSINESS say that they like debates between people.
Q9. What do you think what tye of news is followed very closely? INTERNATIONAL AFFAIRS LOCAL GOVERNMENT SCIENCE & TECHNOLOGY BUSINESS & FINANCE CONSUMER NEWS WEATHER NEWS
CNBC 7
ZEE BUSINESS 16
14 17
8 9
11 8 13
21 14 6
INTERPRETATION: - A large segment of the viewers of ZEE BUSINESS say that they track business and finance news very closely while in case of CNBC viewers are giving more preference to science and technology. A comparable numbers say that they follow local government and weather news very closely. It is observed that there has been a continuous decline in interest in consumer news and weather news in both the channels. But as far as international affairs are concerned 15 viewers of ZEE BUSINESS say that they follow such news closely. However this % is very low in case of CNBC.
Q10. What do you think which channel have more coverage in terms of audience? CNBC
28
ZEE BUSINESS
22
INTERPRETATION:- Out of the sample size of 50 Viewers, 28 viewers say that CNBC have more coverage while the remaining 22 viewers give their rating to ZEE BUSINESS.
Q11. Do you believe all or most of what organization says? YES NO NOT SURE
CNBC 16 5 4
ZEE BUSINESS 13 7 5
INTERPRETATION: - Mostly the viewers of CNBC and ZEE BUSINESS believe the credibility of major news organizations. Very few viewers say no to this credibility rating.
Q12. Do you think that these news channels are having any kind of direct or indirect impact on your daily life? YES NO NOT SURE
CNBC 7 10 8
ZEE BUSINESS 13 10 2
INTERPRETATION: - Majority of the viewers of ZEE BUSINESS agrees that these news channels are having impact on their daily lives but this ratio is comparatively low in case of CNBC.
Q13. Do you think that the hard news audience has increased in size from the past few years largely by the rise in interest in business news? YES NO NOT SURE
CNBC 14 5 6
ZEE BUSINESS 13 9 3
INTERPRETATION: - A large number of viewers of CNBC and ZEE BUSINESS agree to the fact that there has been a tremendous increase in the size of the hard news audience largely by the rise in interest in business news.
Q14. Does education plays any significant role in the rapid increase in the size of the hard news audience? YES NO NOT SURE
CNBC 17 5 3
ZEE BUSINESS 14 9 2
INTERPRETATION: - A large segment of the viewers of CNBC and ZEE BUSINESS believes that education plays a very significant role in the rapid increase in the size of the hard news audience.
Q15. Are you satisfied with the content of the news being provided by the business news channels? YES NO
CNBC 19 6
ZEE BUSINESS 16 9
INTERPRETATION: - Majority of the viewers of CNBC and ZEE BUSINESS say that they are satisfied with the content of the news being provided by the business news channels.
FINDINGS
During this short span of the research project I interacted with most of the viewers of CNBC and ZEE BUSINESS news channel in Bareilly city. Out of the sample size of 50 viewers, 25 viewers of CNBC and 25 viewers of ZEE BUSINESS are taken into consideration. But still I found that the ratio of the viewers of CNBC in Bareilly city is comparatively greater than that of ZEE BUSINESS viewers. It has been find out that in CNBC as well as in ZEE BUSINESS the viewers give moderate attention to the hard news but this ratio is comparatively high in case of CNBC. However the ratio of the viewers of ZEE BUSINESS who give high attention to the hard news is comparatively much more when compared to CNBC. The majority of viewers of both ZEE BUSINESS and CNBC news channels spend mostly ½ hour to 1 hour in watching business news. When they are asked that do they watch these news channels regularly then a large segment of the viewers of CNBC and ZEE BUSINESS agrees to the fact that they watch these business news channels regularly. It has been observed that majority of the viewers of CNBC and ZEE BUSINESS says that they watch these news channels for business awareness and investment purpose. But this ratio is comparatively high in case of ZEE BUSINESS. Most of the viewers of CNBC and ZEE BUSINESS give preference to seeing pictures or video footage while very few viewers says that they learn more from reading and hearing the facts about what had happened. It has been found that a large segment of viewers of CNBC and ZEE BUSINESS prefer to get headlines and some coverage on the facts. Very few viewers are interested in the in-depth analysis of the facts. While those who are disengaged from the hard news altogether shows a clear preference for simpler news presentations i.e. just headlines. People like many different styles of presenting the news, and their preference ranges from serious to lighthearted. A solid majority of viewers of CNBC likes in-depth interviews with leaders and policy-makers. Comparable numbers also like debates between people with different point of views and news presented by reporters and anchors with pleasant personalities. Some of the viewers also likes when their point of view is taken into
consideration. But most of them dislike the news aimed at stirring the emotions. On the other hand it is observed that in ZEE BUSINESS a large segment gives preference to the in-depth interviews. Out of 50, 18 viewers say that they like the news presented by the reporters and anchors with pleasant personalities. Only 14 viewers want to be moved emotionally by the news. 10 viewers express positive opinion of news source sharing their point of views. Very few viewers of ZEE BUSINESS say that they like debates between people. When the viewers are asked as to what type of news is followed very closely then a large segment of the viewers of ZEE BUSINESS say that they track business and finance news very closely while in case of CNBC viewers are giving more preference to science and technology. A comparable numbers say that they follow local government and weather news very closely. It is observed that there has been a continuous decline in interest in consumer news and weather news in both the channels. But as far as international affairs are concerned 15 viewers of ZEE BUSINESS say that they follow such news closely. However this % is very low in case of CNBC. It has been found that there are more viewers of CNBC in case of Bareilly city. It is because when the viewers are asked to give their opinion about which of the two channels is having more coverage in terms of audience then most of them would give their vote to CNBC. Out of the sample size of 50 Viewers, 28 viewers say that CNBC have more coverage while the remaining 22 viewers give their rating to ZEE BUSINESS. It has been observed that mostly the viewers of CNBC and ZEE BUSINESS believe the credibility of major news organizations. Very few viewers say no to this credibility rating . Majority of the viewers of ZEE BUSINESS agrees that these news channels are having impact on their daily lives but this ratio is comparatively low in case of CNBC. It has been found that a large number of viewers of CNBC and ZEE BUSINESS agree to the fact that there has been a tremendous increase in the size of the hard news audience largely by the rise in interest in business news and according to them education plays a very significant role in the rapid increase in the size of the hard news audience. Majority of the viewers of CNBC and ZEE BUSINESS say that they are satisfied with the content of the news being provided by the business news channels.
CONCLUSION
BUSINESS NEWS CHANNELS are now-a-days regarded as one of the most important catalysts that have an invariably important role in shaping up public opinions, ideas, sentiments, and dogmas by promulgating accurate and desirable information and knowledge. Due to its vast intrusion in public life, it has the power of creating an enduring impact on society and culture of the region. In the world of today, it has become almost as necessary as food and clothing. It is true that news is playing an outstanding role in strengthening the society. It is the mirror of the society. Its duty is to inform and educate people. It helps us to know what’s going on around the world. They put their lives in danger during attacks or natural disasters just to inform us of the situation. It is partly because of them that awareness is spreading in the society. It is the business news media which shape our lives. Our lives would be incomplete without the news. After making a comparative study it is concluded that that there are more viewers of CNBC in case of Bareilly city. It is because when the viewers are asked to give their opinion about which of the two channels is having more coverage in terms of audience then most of them would give their vote to CNBC. Out of the sample size of 50 Viewers, 28 viewers say that CNBC have more coverage while the remaining 22 viewers give their rating to ZEE BUSINESS. It has been found that a large number of viewers of CNBC and ZEE BUSINESS in Bareilly city agree to the fact that there has been a tremendous increase in the size of the hard news audience largely by the rise in interest in business news and according to them education plays a very significant role in the rapid increase in the size of the hard news audience. Majority of the viewers of CNBC and ZEE BUSINESS say that they are satisfied with the content of the news being provided by the business news channels. Therefore we can say that the business news channels are acting as a great force in building the nation.
RECOMMENDATIONS
During the study it has been found that some of the viewers of CNBC and ZEE BUSINESS are not satisfied with the content of the news being provided by the business news channels. When they are asked the reason for this then majority of them say that TV news channels in India are facing a qualitative crisis pertaining to disseminated content in the package of the news. It has become a commercialized sector eying for news that is hot and sells just for earning TRP’s i.e. Television Rating Points. Every issue is hyped for a day or two, so much so that you switch to any channel, they all will be flashing the same story but when the heat is over there will be no following of the case. Some of the viewers say that it seems as if the business news channels in India have charted out their own doctrines and present anything as news and serve it to their audience. According to them stories of real life and real heroes of national interest are relegated to the lower ranks. So for this I would like to recommend that business news channels should emphasize more on providing important information and educative programmes and should try to maintain the quality and authenticity of their news. They should not only focus on earning the TRP’s but try to provide that information that will be of some national interest.
BIBLIOGRAPHY
1.
www.google.com
2.
www.zeebusiness.com
QUESTIONNAIRE
NAME: - ……………………………………………… CONTACT NO ………………………………………. AGE:-…………………………………………………… SEX: -
Male
Female
OCCUPATION: -
Businessman
Employee
Student
Other
Q1. Which business news channel do you prefer to see mostly? CNBC
ZEE BUSINESS
Q2. How much attention you would give to the hard news? HIGH
MODERATE
LOW
Q3. How much time you spend in watching business news? ½ hour to 1 hour. 1 hour to 2 hour. More than 2 hour. Q4. Do you watch news channels regularly? YES
NO
Q5. For what purpose do you watch these channels? Business awareness Investment purpose Any other purpose Q6. Best understanding of the news comes from what? Seeing pictures and videos Reading or hearing Q7. Which aspect of the news is most preferred by you?
Just headlines Headlines plus some reporting on the facts In-depth analysis Don’t know Q8. How much these aspects influence you when a news source:a) Presents debates between people. Likes
Dislikes
Doesn’t matter
b) Reporters with pleasant personality. Likes
Dislikes
Doesn’t matter
Dislikes
Doesn’t matter
Dislikes
Doesn’t matter
c) Has an in-depth interview. Likes
d) Shares your point of view. Likes
e) Stir your emotions. Likes
Dislikes
Doesn’t matter
Q9. What do you think what type of news is followed very closely? International affairs Local government
Science and technology Business and finance Consumer news Weather news
Q10. What do you think which channel have more coverage in terms of audience? CNBC
ZEE BUSINESS
Q11. Do you believe all or most of what organization says? Yes
No
Not sure
Ye Q12. Do you think that these news channels are having any kind of direct or indirect impact on your daily life? Yes
No
Not sure
Ye Q13. Do you think that the hard news audience has increased in size from the past few years largely by the rise in interest in business news?
Ye
Yes
No
Not sure
Q14. Does education plays any significant role in the rapid increase in the size of the
hard
news audience?
Ye
Yes
Ye
No
Ye
Not sure
Q15. Are you satisfied with the content of the news being provided by the business news channels? Yes
Ye
Ye
No
Q16. Do you want to give any suggestions?
………………………………………………………………………………………… …………………………………………………………………………………...........
Date:
(Signature)
Related Documents
Cnbc& Zee Business
April 2020 7
Cnbc E Business
November 2019 7
Cnbc Fuckplan
November 2019 5
Cnbc Graph
May 2020 5
Zee Project
May 2020 3