Cit10 - Marcom - Agency Brief

#CIT10: _____________

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Overview: History •

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Business Model Generation The accessibility of information and customer empowerment have changed competitive landscapes

#CIT10: Concept

Traditional business models are proving to be ineffective Emerging models are misunderstood and unproven. Fundamental changes to our business models are desperately needed in order to create the next generation of enterprises.

Personal Identity Management

Social Business Design

Personal success as a common goal

How do organizations navigate through the social information wave and win?

Struggling to find a competitive advantage How can we manage our virtual identities for personal gain?

Discover the inherit risks of this evolving space Understand strategies that help maximize benefits from participating in social networks

Organizations need to be more highly distributed, collaborative, and expand ecosystems.

The next transformation of business will be centered on balancing work, society, and technology. Success means intentional creation of dynamic and socially calibrated systems, processes and culture.

#CIT10: Theme

Strategic Objectives • – – –

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Strategic Objectives: Boiled Down

Tactical Goals Engagement

Brand Capital

Media Awareness

Engagement / Audience

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Level of Engagement

Creative (soft deliverables) • • –

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Branding (hard deliverables) • –

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Peer Tactics: Disengaged • – – • • –

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Peer Tactics: Engaged • – – – • –

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Professional Tactics: Faculty • –

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Professional Tactics: Industry • –

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Day of Tactics • • –

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Goals & Success Metrics As at November-17-09

Measurement Target

Engagement

Engagement

# of people who actually attend participation (# of questions asked) Highly Engage student relationships formed (before

Brand Capital

# of Student Guide downloads

Brand Capital

# of Twitter followers

Brand Capital

# of essay submisssions

Brand Capital

#of blog posts

Brand Capital

# of hash tag uses

Engagement

Media Awarness credible on-campus stories Media Awarness credible extrenal stories

Actual

Delta

200

0

-200

13

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-13

10

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-10

500

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-500

500

7

-493

5

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-5

50

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-50

1000

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-1000

5

0

-5

1

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-1

Creative Inspiration

Creative Inspiration

Creative Inspiration

Creative Guidance: Links to Leverage • –

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Any questions?

THANK YOU