#cit10:

#CIT10: _____________

Contents • – – –

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Overview: History •

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#CIT10: Theme

#CIT10: Concept

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Strategic Objectives • – – –

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Strategic Objectives: Boiled Down

Tactical Goals Engagement

Brand Capital

Media Awareness

Engagement / Audience

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Peer Tactics: Disengaged • – – • • –

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Peer Tactics: Engaged • – – – • –

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Professional Tactics: Faculty • –

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Professional Tactics: Industry • –

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Day of Tactics • • –

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(misc) Hard Deliverables • –

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(misc) Soft Deliverables • • • • –

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Goals & Success Metrics As at November-17-09

Measurement Target

Engagement

Engagement

# of people who actually attend participation (# of questions asked) Highly Engage student relationships formed (before

Brand Capital

# of Student Guide downloads

Brand Capital

# of Twitter followers

Brand Capital

# of essay submisssions

Brand Capital

#of blog posts

Brand Capital

# of hash tag uses

Engagement

Media Awarness credible on-campus stories Media Awarness credible extrenal stories

Actual

Delta

200

0

-200

13

0

-13

10

0

-10

500

0

-500

500

7

-493

5

0

-5

50

0

-50

1000

0

-1000

5

0

-5

1

0

-1

Creative Guidance

Creative Guidance

Creative Guidance: Things to Leverage • • •

Any questions?

THANK YOU