China & The Rest Of The World *2

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B.A. (Hons) Visual Communication

Module: Investigation and Practice 2 Module Code: VC202-861-05 (20 credits) Lecturer: Katherine Szeto + Marta Kusztra

Assignment 2: Brief:

Date: 12/02/2007

China and the Rest of the World, Part 2 In this assignment, you are expected to take a critical look at your project “China and the Rest of the World, Part 1” and find a way to develop your concept into a final outcome that displays a high standard of finish. Your work may take any form you like, but it may not repeat the design solution applied in the previous assignment. For instance, if your last design consisted of printed-matter, then this design must be presented in a different medium. For instance, you might put it into the context of space or reduce it to a series of pictograms, etc... In terms of design objectives, your project may be a direct continuation of your concept from the last assignment, but you may also choose to re-evaluate and modify your ideas. You should focus on both content and form development. You are expected to experiment. Accordingly, your research should focus on contemporary design techniques and media.

Learning Outcomes:

[A6.] Comprehend and analyse a range of examples of visual communication that reflect a variety of sources and applications. [C7.] Demonstrate innovation and sophistication using a range of appropriate digital media.

Work Required:

Students must submit: 1. Sketchbook documenting concept development; 2. Project presentation book 3. Final Design Outcome

Deadline:

Week 10 (March 9th)

Assessment Strategy:

Documentation of brainstorming and ideas generation. (10%) Design processes involved in solving visual communication problems. (20%) Research files. (30%) Stages of visual development through sketchbook/screenshots. (20%) Final design outcome, which reflects a high standard of finish and functionality.(20%)

Project Weighting within the Module:

This project is worth 50% (fifty percent) of the total Investigation and Practice 2 module mark.

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