Charlotte Thesis.docx

Impacts of Waze towards Tourist Destinations in Malolos, Bulacan

Javier, Charlotte Nicole, F.

AB Tourism

I.

INTRODUCTION

Background of the City of Malolos The name of Malolos was presumably derived from the Tagalog word "Paluslos", meaning "downwards". The name resulted from a misunderstanding among the first Spanish missionaries who reached the place. Searching for inhabited places along the Calumpit River, these priests came upon some natives of a riverside barrio (now Kanalate). They asked for the name of the place. The natives, not knowing the Spanish tongue, answered that the flow of the river in that part was downstream

-"paluslos"-,

which

the

Spaniards

pronounced

"Malolos".

The town originated from a small settlement started by the Spanish missionaries. Later, after clearing forests and virgin lands, the settlement grew, and the population increased. After the construction of a big church, the place was made into a town. From the very beginning, Tagalog made up the majority of the Malolos populace. They were led by prominent families, among them the Gatsalians (Gatchalian), and the Manahans. The wealth of Malolos lies not only in its more than four thousand hectares of fertile rice lands and more than two thousand hectares of fishponds, but in the character of its people as well. Its people have long been known for their diligence and ingenuity. In early days, farming and fishing took up most of the poultry, farming, pigeon rising, carpentry and woodwork, and other profitable cottage industries and handicrafts. A major factor in Malolos growth and development was the opening of the Manila-Dagupan railways in 1892. With the advent of the railroad came new ideas from Manila and other places. Another factor is Malolos proximity to industrial and business centers. Only 42 kilometers off from Manila, the town and its people are inevitably subjected to an influx of metropolitan thoughts. In work methods and tools, it is strange to find Malolos folk using a combination of the old and the new Ramshackle hops tremble to the whirl of modern electric-powered machines. Fishermen go out to the sea in the same dugouts their grandfathers used. Some of them have outboard motors. And handicraftsmen, woodworkers and weavers still follow the ageless techniques of their forefathers. Conveniently located forty five (45) kilometres north of Manila, Malolos City, the capital of the province of Bulacan, is considered as one of the most historic cities, which became a witness to several historic events in this country. No other towns in the Philippines can be linked to the great patriots and heroes in the country's history more than Malolos—capital of the short-lived

Philippine Republic. Such name as General Emilio Aguinaldo, Pedro A. Paterno, Dr. Jose P. Rizal and the del Pilars- Marcelo, Pio, and Gregorio, Apolinario Mabini, Antonio Luna, Felipe Calderon, and a host of others are forever engraved in the annals of Philippine History. To cite all the historical events that transpired in Malolos, one could very well fill a good-sized book. The major events especially those that revolved around the first Republic, cannot be left unmentioned. The Barasoain Church, which is in the heart of the city and built in 1885, holds an important role in our history: it is where the First Philippine Congress was convened, where the Malolos Constitution was drafted, and where the First Philippine Republic was inaugurated. Historical Landmarks o

o o

Casa Real de Malolos – constructed in 1580 and served as the office of the Gobernadorcillo of Malolos until 1673. It has served different purposes during the American and Japanese occupations. Now, it’s a museum that is maintained by the National Historical Institute and contains artifacts and memorabilia of the 21 Women of Malolos, a group of women who banded together to learn the Spanish language despite protests from the Spanish friars. Malolos Cathedral – built in 1580 and serves as the seat of the Roman Catholic Diocese of Malolos. It served as the Executive Palace during the presidency of Emilio Aguinaldo Jose Cojuangco Mansion – located near the Barasoain Church. This is the old home of politician Jose Chichioco-Cojuangco, Sr – father of former Philippine president Corazon Aquino and grandfather of current Philippine president Noynoy Aquino. Bautista-Uytangcoy Mansion – built in the 1850s and redecorated in 1877 in the French Art Nouveau style. This was the home of Don Antonio Bautista, the Secretary of the Interior to Emilio Aguinaldo.

Company Overview of Waze Mobile apps are nothing new anymore, but for those who are very late to join the smartphone game, there is a wealth of cool stuff that is handy for motorists who are trying their best to survive Metro Manila gridlock. Waze Mobile Limited develops a community-based traffic and navigation mobile application. Its application allows users to join other drivers to share real-time traffic and road info; and provides developers integrative tools to access navigation, map view, and real-time data. The company was founded in 2008 and is based in Raanana, Israel. As of June 11, 2013, Waze Mobile Limited operates as a subsidiary of Alphabet Inc.1 1

https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=58203778

How it Works Here's the lowdown on the app and how it works: First and foremost, Waze is a navigation app that uses the GPS and the cellular data of your smartphone to pinpoint your exact location on the map. At first, it seems like any run-of-the-mill navigation program, except it takes things to a whole different level when the social-media aspect is thrown in. You see, each Wazer that is online can give real-time traffic reports. Waze then compiles all of this data and displays where all of the traffic is on the map. Taking things a step further, Waze also uses the GPS signal of each user and correlates it with traffic reports. This then displays the average speed of the moving traffic on any thoroughfare that is used by a large number of motorists. Keep Waze running and it will even raise a prompt and ask you if you are in traffic if it notices a slowdown. How cool is that? Traffic reports aren't the only things that are displayed on the map. Users can report accidents, hazards, speed cameras, construction and police. If you are driving toward any of these things, Waze will provide a vocal prompt warning you about what lies ahead. If these reports are false, you can provide input by confirming whether the hazard is there or not. Users can also post photos of the traffic, or any accidents. In effect, with more people providing real-time reports, the more accurate the entire picture of the metropolis traffic condition will be at any given time.

An Overview of How Can Waze Affect the Tourism in Malolos

This study aims to gather data and come up with an established conclusion of how technology in the form of a mobile application such as Waze can help tourism, specifically the City of Malolos. Waze is where people and technology meet to solve transportation challenge. It is a platform that empowers communities to contribute road data, edit Waze maps, and update road conditions to improve the way people move about the world. It has partnered with municipalities and transit authorities to reduce traffic and congestion — leveraging current infrastructure while impacting city planning. Waze also works closely with tech and automotive brands to reimagine what transportation looks like today.